Archive for the ‘Staples Center’ tag

CIROC’s Hollywood Nights

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To kick off Grammys weekend and salute three-time nominee Robin Thicke, CIROC – along with CBS Radio, LA Confidential, and the Grammy Museum – hosted an energetic party at the Conga Room in downtown LA. The exclusive crowd of industry moguls, celebrities and socialites was treated to specialty premium vodka cocktails in the customized CIROC lounge.

For CIROC’s VIP guests, the festivities continued throughout the weekend, where they were treated to a private tour of the Grammy Museum followed by an intimate acoustic show by Imagine Dragons – who went onto win a Grammy Award the following evening for Best Rock Performance.

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The 56th Grammy Awards, arguably the biggest night in American music, was held on Sunday, January 26th.  The reigning couple of the contemporary music scene, Jay-Z and Beyoncé, opened this spectacular live show with a steamy rendition of Drunk In Love.  This three-hour show at the Staples Center continued with an ensemble of quirky collaborations and outlandish performances from the biggest names in music, including Daft Punk & Stevie Wonder, Taylor Swift, Lorde, Kendrick Lamar & Imagine Dragons … even Paul McCartney & Ringo Starr reunited after being honored with a Grammy Lifetime Achievement Award.

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CP3 #riquickulous Court

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CP, Blake, Deandre and jamalPhotos by: Cheyenne Bovin

CP3 plays with his own personal style of unpredictable quickness. Don’t blink – you might not catch all the calculated nuances when he drives to the paint.

To launch the campaign around the new CP3.VII shoe, Jordan Brand and MKTG INC built a cutting-edge “cube” installation, a never-been-done-before 20-foot glass-paneled regulation basketball court, dropped into the parking lot across from the Staples Center.

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The campaign kicked off with graffiti murals appearing “overnight” to get the buzz started and continued with intense skills clinics at the Expo gym downtown. For several weeks kids readied for the challenge at the “cube.”

To interpret CP3s “riquickulous” basketball artistry into an overall experience, we designed four days of programing filled with one unexpected moment after another.

The “cube” was unveiled with an exclusive, invite-only event for Clippers teammates and influencers.  The red carpet was packed, Jermaine Dupri DJed, Wale and Problem performed, and guests lined up for the customization area and interactive photo booth. CP3 and friends had a great time and stayed past 3am.

After a media event the next day, invited student athletes got to test their skills on the court with the #riquickulous challenge. They were then treated to a Mad Skillz Exhibition, Dunk Contest and Q&A with Chris Paul. CP3 even played one-on-one with a lucky fan from the Boys & Girls Club.

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The following two days were full of skills challenge moments, high school scrimmages, food trucks, pop-a-shots and more. Then the next day the “cube” was gone – another don’t blink-moment to close out an incredible campaign.

Written by: Alyse Courtines

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