Archive for the ‘Staples Center’ tag

CP3 #riquickulous Court

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CP, Blake, Deandre and jamalPhotos by: Cheyenne Bovin

CP3 plays with his own personal style of unpredictable quickness. Don’t blink – you might not catch all the calculated nuances when he drives to the paint.

To launch the campaign around the new CP3.VII shoe, Jordan Brand and MKTG INC built a cutting-edge “cube” installation, a never-been-done-before 20-foot glass-paneled regulation basketball court, dropped into the parking lot across from the Staples Center.

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The campaign kicked off with graffiti murals appearing “overnight” to get the buzz started and continued with intense skills clinics at the Expo gym downtown. For several weeks kids readied for the challenge at the “cube.”

To interpret CP3s “riquickulous” basketball artistry into an overall experience, we designed four days of programing filled with one unexpected moment after another.

The “cube” was unveiled with an exclusive, invite-only event for Clippers teammates and influencers.  The red carpet was packed, Jermaine Dupri DJed, Wale and Problem performed, and guests lined up for the customization area and interactive photo booth. CP3 and friends had a great time and stayed past 3am.

After a media event the next day, invited student athletes got to test their skills on the court with the #riquickulous challenge. They were then treated to a Mad Skillz Exhibition, Dunk Contest and Q&A with Chris Paul. CP3 even played one-on-one with a lucky fan from the Boys & Girls Club.

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The following two days were full of skills challenge moments, high school scrimmages, food trucks, pop-a-shots and more. Then the next day the “cube” was gone – another don’t blink-moment to close out an incredible campaign.

Written by: Alyse Courtines

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