Archive for the ‘SuiteTunes’ tag

NetSuite SuiteWorld: The #1 Cloud ERP Event

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CETFaHmXIAAwMk2.jpg-largePhoto by ©Gamma Nine

At MKTG INC, whether it’s a B-to-C campaign, or B-to-B ,we craft our event strategy with our client’s target audience at the center:

-What are their passion points?

-How can we engage with them prior, during and following an event?

-How do we build something that is special, sharable and unforgettable and ultimately build an allegiance between the target and our client’s brand, products and/or services.

That strategy came to life for cloud software giant NetSuite’s 5th Annual SuiteWorld Conference in San Jose, California. From May 4th-May 7th, the streets of San Jose were packed with thousands of people attending SuiteWorld, heralded as the #1 Cloud ERP Event of the year.

As NetSuite’s experiential marketing partner, we led the creative execution for the entire conference, as well as the production and creative delivery of three ancillary events throughout the week.

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In addition to producing over 35,000 pieces of signage and collateral, MKTG INC set-up a mind-blowing alternative to the typical conference, as attendees found themselves floating through competitive games of air hockey and listening to the SuiteTunes in between totally stimulating breakout sessions and keynotes, finishing off their week of working by celebrating at SuiteFest with the upcoming Rock ‘n’ Roll goddess, Dorothy, infamous Norwegian duo Nico & Vinz and indie electro band, Capital Cities.

From the grand façade welcoming this year’s attendees, the Nav Centers guiding the way, and the Pedicabs offering a friendly ride home, the ooo’s and ahh’s over the look and feel were familiar coos being heard from both near and far.

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