Archive for the ‘Summer’ tag

Full Moon Music Festival Countdown

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Music has the power to inspire, captivate and create powerful emotional bonds between friends, family, consumers and brands. MKTG is a leader in the Lifestyle and Music Marketing space, having strategized and implemented many successful experiences and partnerships for some of the world’s biggest brands. This weekend in New York City, we will be taking our talents to Governors Island as an official partner of the Full Moon Music Festival on July 8th. If you’re in the area, please join us in enjoying what is sure to be a beautiful summer day in one of New York’s most idyllic settings and secure your tickets at www.fullmoonfest.com! Once you’re there, make sure to visit our client Don Julio and their Airstream truck in the park. In the meantime, our MKTG Entertainment Team has a few music festival tips to help prepare you for this awesome exploration of music:

 

Prep your Ears: Listen to These Songs by featured Artists before the Fest:

1. Almost There (feat. Mr Hudson) – Vic Mensa

2. Escape – Zimmer

3. Hollywood – Pat Lok

4. Fruit – ABRA

5. Hailu Mergia and the Walias – Awesome Tapes From Africa

6. Feelin’ Lovely – Connan Mockasin

 

…and check out the official Full Moon playlist on SoundCloud!

Prep Your Fest Schedule: These are our Must-see Full Moon Fest Artists

1. Vic Mensa – has toured / collaborated with J. Cole, Wale, Chance The Rapper, and Kanye West

2. Zimmer – perfect music for a chill summer day

3. Larry Heard – historic house music producer from Chicago

4. Connan Mockasin – truly unique

5. ABRA – originally from London, this R&B artist offers slow melodic vocals and intriguing beats

6. Axel Boman – groovy house music for some rest and relaxation

 

Come Prepared! Our Music Festival Necessities

1. Positive Attitude

2. Wristband / Ticket

3. Sunscreen

4. Hat

5. Sunglasses

6. Comfortable Shoes

7. Rain Jacket

8. Reusable Water Bottle

9. Portable Phone Charger

From all of us at MKTG, we hope you enjoy Full Moon Music Festival 2017!

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Written by Paige McConney
Paige McConney

July 7th, 2017 at 11:10 am

MKTG Atlanta FUNN DAY! Showing Some Smyrna Love

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atlantafunnday

MKTG Atlanta ended the summer with their annual FUNN DAY! (which is apparently so much fun, it’s worth two ‘n’s). This year’s day of FUNN was a ‘Road Rally’ scavenger hunt that tested MKTGer’s knowledge of their local Smyrna community. The task broke everyone up into teams responsible for driving around town and collecting points via a Polaroid or physically gathering clues. Challenges showed some love to local Smyrna businesses- anything from stopping by Kenny’s Great Pies for a highly-touted KeyLime Mini, snapping a group photo with a waitress or bartender at Doc’s Food & Spirits or a snagging a scorecard from Legacy & Fox Creek golf course. After collecting all the clues, the winning team was revealed: congrats to Team #3 led by Andrew Knutson/Peter Pearce, Co-Captains Julie Weyandt/Natalie Cerone and all-stars Ebony Caison and Anthony Breaux! An afternoon scavenging on the road can muster up an appetite and the Atlanta crew retreated back to their HQ to celebrate making the most of their local community.  Now, who’s in the mood for a slice of Kenny’s Key Lime pie?!

 

–Contributed by MKTG Atlanta 

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Written by Andrea D'Alessandro
Andrea D'Alessandro

September 1st, 2016 at 4:44 pm

A Toast To Summer…With Some Diageo Brand Cocktails!

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Photos courtesy of Diageo.

Photos courtesy of Diageo.

Are you in need of some showstopping cocktails to make your Labor Day BBQ Instagram-worthy? Thanks to Smirnoff and Crown Royal, we’re keeping the pool party going with some inventive tipples born out of this summer’s #DiageoGames from Diageo’s Tales of the Cocktail event. It’s not too late to be patriotic (and a bit retro) with some red, white and blue popsicles infused with Smirnoff vodka. Smirnoff partnered with the Pop Parlour in Orlando to create these tasty treats that will take you back to your childhood, with a kick.

You’ll need some popsicle sticks and plastic cups to start.

Then combine:

Red layer: 1/2 ounce Smirnoff vodka with 1/2 ounce grenadine 

White layer: 1/2 ounce Smirnoff vodka and 1/2 ounce lemon juice, 1/4 ounce lime juice, and 1 tablespoon evaporated cane juice 

Blue layer: 1/2 ounce Smirnoff vodka and 1/2 ounce blue raspberry syrup

Throw in the freezer and enjoy when frozen!

Or, if you’re loving the days getting shorter and craving a cozy hot chocolate, why not make a cold version and spike it with Crown Royal whiskey… and go mile high with the toppings?!

For more cocktail inspiration, head over to Smirnoff and Crown Royal to keep the summer festivities going into September!

 

Contributed by the MKTG Diageo team

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Written by Andrea D'Alessandro
Andrea D'Alessandro

August 30th, 2016 at 12:10 pm

The Summer of a MKTG Intern: Part One

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Daniel Andree (l) and Connor Kubikowski (r) living the 2016 PGA Championship dream at Baltustrol.

Daniel Andree (l) and Connor Kubikowski (r) living the dream at the 2016 PGA Championship

by Andrea D’Alessandro – MKTG Communications

Being an intern is often accompanied by the usual stereotypes: fetching coffee, waking up at 5am to walk the boss’s dog and taking out the trash. Okay, maybe I am describing The Devil Wears Prada, but you get my drift. These stereotypes are nonexistent at MKTG, where our seven summer interns at our NYC HQ have been fully ingratiated into the world of experiential marketing from June through August. Two of our amazing interns, Connor Kubikowski (St. Joseph’s University) and Daniel Andree (University of Notre Dame), have been in the midst of managing new business and marketing projects. From pitch involvement to analyzing our social media channels to planning MKTG and Team Epic’s presence at the 2016 PGA Championship to providing daily news highlights from across the industry – it’s been a busy summer so far. We sat down with the duo to hear a bit more about the first half of their time at MKTG New York.

AD: What about MKTG appealed to you when you were searching for internships? 

CK: MKTG became very appealing to me when I saw how the organization worked and the clients that they work with. They have long-standing relationships with many top-tier brands and are continuously creating new relationships with other brands globally.

DA: MKTG’s sport and entertainment background is what made me interested in interning at the agency, but it was my first set of interviews that sold me. Besides the awesome office, the way Bryan [Duffy, EVP Sales & Marketing] described experiential marketing during our first meeting got me really excited. He discussed that creating experiences is different from other types of marketing in that you are creating memories for the consumer that the clients get to be a part of.

AD: What are some different events you have attended in the past two months?

DA: We attended events for several different clients including: Nike, Diageo and TopSpin. For Nike we participated in one of their weekly Home Runs through Central Park and help set up a COPA America viewing party at Modell’s in Times Square. For Diageo we attended several Happy Hours showcasing different Diageo products. Also, we had our in-house whiskey expert host a tasting with 17 of Diageo’s different whiskey brands like Bulleit, Crown Royal and Johnnie Walker. He taught us about the different types of whiskey, how they are made and the history behind some of the brands.

CK: We also attended an Olive Garden event on the High Line in NYC.

AD: What’s the coolest project you have helped with so far?

CK: One of coolest projects I worked on was a Nike Run Club event, which took place in Central Park. The Run Club organized an event throughout the park and had multiple Nike Pacers that led small groups of runners on different trails. It was an awesome experience to be involved in because it showed the strong Nike brand community. At multiple times throughout the run, our group would pass another group of runners and everyone was yelling, “Go Nike!!!” There was even an Australian man running on his own that saw our group and asked if he could join because he runs with the Run Club back home.

DA: While it’s not necessarily a project, one of the more interesting things I’ve been a part of is performing research on the eSports industry. This industry is something I knew existed but never comprehended how big it really was. I have learned a lot about the games, teams and players. The more I learn the easier it is too see how important it is to gain an understanding of this up-and-coming industry. It has tons of marketing potential, especially in the experiential world.

AD: The internship is down to its last month- do you have any projects you’re looking forward to or goals set for yourselves? 

DA: I am definitely looking forward to working the PGA Championship. MKTG will be hosting a hospitality room at Baltusrol Country Club, the venue of the tournament, and will be hosting clients and partners throughout the week. Since my first week at MKTG I have helped plan the gifts/premiums, room décor, the social media plan and overall logistics for the week. I am very exited to be working on site and see all the work we have put in come to fruition. It doesn’t hurt that I am a big golf fan as well!

CK: The same goes for me- I am really looking forward to the PGA Championship. I have always had an appreciation for golf and to have the chance to work for MKTG at this event is an incredible opportunity.

Stay tuned for Part Two when Dan and Connor wrap up their summer with MKTG. 

provided by MKTG New York

 

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Written by Andrea D'Alessandro
Andrea D'Alessandro

July 27th, 2016 at 10:05 am

Memorial Day & Captain Morgan in Vegas!

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Capnforblog
While we were all taking a well-deserved break this Memorial Day weekend, Captain Morgan was busy celebrating the holiday in true Vegas style!
It was an epic gathering of course- the MKTG team seized a pro-active opportunity to create real-time content for the brand (in under 24 hours!) and further enhance our Diageo partnership.
#SunsOutRumsOut #KCCO
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Written by Andrea D'Alessandro
Andrea D'Alessandro

May 31st, 2016 at 11:40 am

Kevin Hart Brings 5K Challenge Back To His Hometown

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Hart_Run_Philly_8_29-26 copyPhoto Credit: Zack Hetrick

When you think ‘end of summer festivities,’ the essentials don’t usually include an impromptu 5k featuring Kevin Hart and Co., but Nike Run Club decided to shake things up this weekend and bring the heat to the City of Brotherly Love.

Thousands of participants (more like rockstars) gathered at the Philadelphia Art Museum at approximately 8:04AM on Saturday, August 29th to get active, get moving, and support healthy living. As a Philly native, Hart decided to make this run a special one and invited 76ers rookie, Jahlil Okafor and Comedian J.B. Smoove to join him. As expected, the people of Philly brought their A game and made it one of the biggest turnouts so far.

So what are you waiting for? Visit Nike Run Club online and follow them on Instagram @nikerunning for all of the latest and greatest news on where they’re headed next. From the looks of things, they aren’t stopping for a water break any time soon.

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Written by kcappuccilli
kcappuccilli

September 9th, 2015 at 10:33 am

TopGolf welcomes MKTG’s Atlanta Office “FUNN DAY”

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Every summer, we in Atlanta partake in one of our most anticipated days of the year – FUNN DAY! (So much Fun we added another N). This annual office outing has taken on many forms both on land and on water. The various activities have always been part of FUNN Day’s uniqueness and charm.

This year we headed to the brand new TopGolf Atlanta Midtown – the second such facility in the metro area. TopGolf has become a wildly popular social golf entertainment center with locations popping up all over the country at a seemingly rapid rate – and we got to see why, first hand, how it can produce a memorable office outing. As they put it: Just picture a larger-than-life-sized outdoor dartboard – but for golf. And for a little friendly rivalry, the high-tech balls instantly score each shot’s accuracy and distance.

Everyone split into the various stations we had reserved and then the competition was on! With six players per hitting bay and some rounds of cold beverages on a warm summer day, everyone had a great time away from the office. Check out the pictures of our FUNN event and we encourage you to get out of the office when you can!

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Written by Paige McConney
Paige McConney

September 2nd, 2015 at 5:09 pm

NIKE: #BetterForIt 90 Day Challenge

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US Women’s National Soccer Team players (l to r) Carli Lloyd, Ali Krieger and Christen Press challenge you to get fit with them as they count down to the 2015 FIFA Women’s World Cup. Go Team USA!

It’s not enough for Nike to have arguably the best fitness app on the market, they are taking it to the next level this summer. As soccer’s most important tournament approaches, Nike is pushing beyond single session workouts from the N+TC app and has created a new platform to showcase three U.S. Women’s National Team members in a soccer inspired Fitness Diary workout challenge – Nike training Club #BetterForIt 90 Day Challenge.

Inspired by how top Nike athletes train in preparation for the world’s stage, the 90-Day Better For It Challenge is designed to increase endurance, build strength get athletes* of any level fitter, faster.

The 90-Day Challenge is broken up into three different months with a focus on the US Women’s Soccer National Team Players: Christen Press, Ali Krieger and Carli Lloyd and is told through the lens of the players. Each month, participants will have a US Women’s National Team athlete workout focusing on a specific program in the app along with running and training sessions to complement the full month training plan:

April: Christen Press | Get Toned

May: Ali Krieger | Get Strong

June: Carli Lloyd | Get Lean

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Mondays will include the featured athlete’s N+TC workout – a great weekly benchmark for tracking progress – and the rest of the week will mix in running, training and recovery days, utilizing both the N+TC App and Nike+ Running App. Every Thursday the program offers a “throw down” challenge aimed to inspire athletes to push their limits to new levels. To compliment the program, for the first time ever, Nike is pulling in customized nutrition into its programming. The nutrition component to the program is curated by The Today Show’s very own Joy Bauer,  and will aim to give the right eating advice based on where participants are in the program.

Join the Challenge because you will be #BetterForIt

Who’s in?

*”If you have a body you are an athlete.” –  Bill Bowerman

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