Archive for the ‘Super Bowl 50’ tag

Pepsi F!ZZ Lands Cover of Event Marketer Magazine

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We were so thrilled when we opened our mailboxes to find the latest edition of industry trade bible Event Marketer Magazine and our client gracing the cover. OK, so maybe we knew this was going to happen, but to see the fruits of an incredible partnership with our awesome client come to life in print is just killer. Read on to learn more about how once again, PepsiCo took their Super Bowl sponsorship to the next level…

PepsiCo Showcases All New Experiences at Super Bowl 50

Senior Director of Marketing at Pepsico Todd Kaplan

As we approached the lower level food court of the Moscone Center in San Francisco, home to Super Bowl 50’s NFL Experience, we suddenly saw the bubbles—lots and lots of bubbles.

They were all coming from the PepsiCo F!ZZ experience. Futuristic and sleek, the pop-up environment—designed by PepsiCo’s in-house Design & Innovation division and produced by MKTG —was used to promote the company’s new F!ZZ beverage concept. There was a winding walkway, a dj pumping fresh tunes, an animated emcee busting neon shades and yes, bubbles.

“If Willy Wonka had a soda shop, it would have been F!ZZ,” says PepsiCo senior director of marketing Todd Kaplan. Kaplan is energetic. Bubbly, himself. He looks up at the activation. “I mean, look at this!” he says.

That pep in his step goes beyond the colorful soda concoction topped with sprinkles he’s sipping from a plastic orb. The F!ZZ experience is just one part of the company’s new strategy to change how consumers view and consider its soda and snacks. And just one element of PepsiCo’s multifaceted and multi-brand presence at Super Bowl 50, from the NFL Experience to Pier 70’s Kola House to the high-profile sponsorship of the Halftime Show. In the modular footprint at Moscone (handled by MKTG, New York City), consumers selected a “base” flavor shot dispensed using PepsiCo’s new touchscreen platform Spire.

Check out the rest of the article here

Original article written by: Event Marketer

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Guinness: Sole Sponsor for the Maxim Super Bowl 50 Party

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Guinness was the sole beer sponsor for the 2016 Maxim Party – the invite-only Super Bowl event for Maxim’s VIPs, which took place on Saturday, February 6th.

Karma produced the 50,000 ft private waterfront venue on Treasure Island, 4 miles from downtown SF, with amazing views of the city, bay and bridges. The space was transformed into a premium ultra lounge featuring concert sound, theatrical lighting & effects, with full LED video walls. A$AP Rocky headlined the event with special performances by Lil Wayne and DJ sets by William Lifestyle, Devin Lucien & Balthazar Getty.

Guinness had it’s own footprint within the venue, including our own bar (serving Draught, Nitro IPA & Blonde), two Guinness beer booths, large reproductions of the old John Gilroy ads, the new limited release John Gilroy cans and corresponding live animals! These included a baby alligator, baby kangaroo and a toucan! These animals drew long lines and lots and lots of photos. Guests were invited to hold each of the animals and have their photos taken. The line formed near the Guinness bar, which allowed consumers to grab a Guinness before their photo shoot with the animals. Many social media posts were captured and I believe it caused positive buzz & visibility for the brand.

Our Guinness Brewery Ambassador, Eoghain Clavin, was also on-site to engage with consumers. He was able to train bartenders (at all bars) how to pour the perfect pint, which will hopefully carry over into their home pubs & catering gigs. He was also able to have in-depth beer conversations with some true beer fans. He was a big proponent in helping draw consumers over to the Guinness footprint.

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Written by Paige McConney
Paige McConney

February 8th, 2016 at 3:51 pm

Super Bowl 50…That’s a Wrap!

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And that’s a wrap!!

Huge shout out to the totally tireless, amazing MKTG and Team Epic team effort out in San Francisco in pulling off no less than dozens of truly awesome activations.

In case you missed it, we’ve kept our social feeds active with content from the week including our very own video content series called “Theo on the Street” that we’ve posted to our brand new YouTube Channel as well as Facebook, Instagram, etc. Check it out below!

 Theo on the Street: Super Bowl City & Levi’s Lot

Theo on the Street: NFL Experience

Be sure to follow all of our social channels below! This was for sure our best Super Bowl yet!
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Written by Paige McConney
Paige McConney

February 8th, 2016 at 2:10 pm

Coldplay and the SB 50 Host Committee Plan For the Epic Half-Time Show!

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FB SB Countdown 17

I think most of us would agree that the Super Bowl Halftime show is always one of the most talked about parts of the event, and this year should be no exception! Coldplay was recently announced to be one of the acts of this year’s Pepsi Halftime Show and documented some of the planning that goes into making this epic event a success! It’s taken six months of planning, endless hours of blood, sweat and tears and we are now 17 days away from seeing it all come together! Take a look at the behind the scenes video just released by Pepsi today to see a bit of what goes into getting ready for the big day!

Take a look here for the link to the video!

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Written by Paige McConney
Paige McConney

January 21st, 2016 at 1:36 pm

Super Bowl 50: Entertainment Lineup

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FB SB Countdown day 18

The Super Bowl 50 Host Committee announced the entertainment lineup for its free-to-the-public fan village, “Super Bowl City presented by Verizon.” With more than 35 free performances by Grammy-winning headliners, community performers and local Bay Area favorites, Super Bowl City will showcase two stages; The City Stage presented by the Levi’s® brand and the Fan Stage in the Fan Energy Zone powered by SAP.

“Over the course of nine days, visitors to Super Bowl City will be treated to free concerts by some of the world’s most notable artists and the Bay Area’s finest performers,” said Keith Bruce, CEO of the Super Bowl 50 Host Committee. “Whether it’s local groups like Loco Bloco or musicians like the Bay Area’s Chris Isaak, the culture and fabric of the region will be well-represented.”

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In a break from tradition, Super Bowl City will be open for an extra weekend this year, providing local residents the opportunity to experience the excitement of Super Bowl 50 before out-of-town guests arrive. Super Bowl City will open Saturday, January 30, with the day’s activities topped off with the Host Committee’s “Saturday Night Lights” celebration: the official re-lighting of the iconic Bay Lights on the Willie L. Brown, Jr. Bay Bridge, followed by the Macy’s Fireworks Show and a performance by the Bay Area’s own Chris Isaak.

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The City Stage presented by Levi’s® will next feature the CBS Radio Concert Series, with free headlining performances kicking off on February 3 with singer-songwriter Matt Nathansonfollowed by country group The Band Perry on February 4.

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Pop rock band OneRepublic on February 5. In addition to OneRepublic, Friday night will feature a second Macy’s Fireworks Show.

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Super Bowl Week will be capped with a special, free performances by Levi’s brand ambassador and fifteen-time Grammy Award winning superstar Alicia Keys and opening act Goapele, the singer-songwriter from Oakland on Saturday, February 6.

Located in the Sue Bierman Park area of Super Bowl City, The City Stage presented by Levi’s® is being produced in conjunction with LiveNation, and was designed to showcase a wide variety of free live musical, cultural and performing arts entertainers throughout Super Bowl Week.

Located in Justin Herman Plaza within Super Bowl City, the Fan Stage is being produced in conjunction with e2k events and will be the “live” area of the Fan Energy Zone, serving as a presentation space for community partners, celebrity appearances and photo opportunities, and the main space for the DJs and MCs.

Click here to check out the full list of performances.

 

© Photographer/Getty Images

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Written by Stephanie Rudnick
Stephanie Rudnick

January 20th, 2016 at 9:32 am

Super Bowl 50: We’ve got you covered

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FB SB Countdown Template

We are so thrillSB Host Committeeed and proud to have been representing the San Francisco Bay Area Super Bowl 50 Host Committee for the last 16 months, including developing and running THIS AWESOME TOUR. It has been such an exciting road and we can hardly contain ourselves that The Big Game less than 20 days away. And, the major fan activations kick off on January 30th across the Bay Area, just 12 days from now!

MKTG and Team Epic have got you covered, as we are helping some of SB50’s biggest partners activate fan experiences like you’ve never seen before. From events at the NFL Experience at the Moscone Center, to Super Bowl City along Market Street, and beyond, follow us on our social feeds (and our hashtag #MKTGEpic) listed below. We’ll not only help you prepare for your visit to The Bay Area, but keep you posted in real time thanks to our on-the-ground team who will be in the thick of it all. The countdown continues and WE ARE READY!

Twitter: @mktg_inc and @anepiccompany

Instagram: @mktg_inc and @anepiccompany

Hashtag: #MKTGEpic

 

 

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Written by Stephanie Rudnick
Stephanie Rudnick

January 19th, 2016 at 12:54 am

Super Bowl 50 Tour Kicks off in Bay Area

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host committee

The 50 Tour: Champions of the Bay Presented by Chevron is the Host Committee’s mobile exhibit designed to celebrate the history of the Bay Area’s championship teams, the Oakland Raiders and the San Francisco 49ers. Our MKTG SF team is thrilled to be a part of this and get people pumped up for “the biggest Super Bowl the NFL ever celebrated, and one that will be uniquely Bay Area!”

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What’s on tap at the 50 Tour

Champions Row:  Eight Bay Area Super Bowl Vince Lombardi Trophies will be on display – five from the San Francisco 49ers and three from the Oakland Raiders – with photo montages capturing the championship wins. The 50 Tour will be the first time that all eight championship trophies will be displayed together.

The Chevron STEM Zone: An initiative to promote higher education in science, technology, engineering, and math, the Chevron STEM Zone will invite Tour visitors to learn more about the science of football. Together, Chevron and the 49ers Foundation have donated $4 million dedicated to providing engaging STEM curriculum for Santa Clara area students.

Super Bowl High School Honor Roll:  This 50 Tour Super Bowl High School Honor Roll display will feature the greater Bay Area high schools and communities that have contributed to Super Bowl history, highlighting 99 players and coaches from the greater Bay Area region.

PLAY 60, Play On: Produced in partnership with the NFL Foundation, this interactive play zone will include an NFL PLAY 60 obstacle course, football-themed play extravaganza’s led by Playworks and an Imagination Playground – an innovative play system that inspires children’s creativity.  In partnership with KaBOOM!, Playworks, and U.S. Fund For UNICEF, Play 60, Play On will bring physically active, imaginative and interactive play to children where they are.

The Re(a)d Zone: This family-friendly space will encourage a love for reading with access to thousands of digital titles and learning games and NFL players and Legends and other local celebrities hosting reading hours as part of the Host Committee’s early literacy initiative focused on increasing third-grade proficiency throughout the Bay Area.

Autograph Sessions: Fans will have the opportunity to meet current and former NFL players, as well as other Bay Area champions.

50 Tour Dates

September 9-10: NFL Kickoff Celebration, San Francisco

September 12 – 13: Mountain View Art & Wine Festival, Mountain View

September 18:  Downtown Date Night at Fremont Street Eats, Fremont

September 19 – 20: Santa Clara Art and Wine Festival, Santa Clara

September 26-27: Pacific Coast Fog Fest, Pacifica

October 2 – 4: Sonoma Harvest Fair, Sonoma County Fairgrounds, Santa Rosa

October 11:  Viva Calle SJ, San Jose

October 22: San Francisco 49ers vs Seattle Seahawks, Levi’s Stadium

October 31 – November 1: Super Fright Night on the Waterfront, Vallejo

November 7 – 8: Santa Cruz Beach Boardwalk, Santa Cruz

November 15: Oakland Raiders vs Minnesota Vikings Game


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