Archive for the ‘super bowl’ tag

Levi’s Super Bowl 52

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To celebrate Super Bowl 52, Levi’s® created an elevated shopping experience offering complimentary customization and snacks throughout the day. Then each evening they hosted a happy hour adding an open bar and DJ.

Consumers who purchased a Trucker, Western Shirt, or pair of Jeans had the option of adding a Super Bowl 52 or NFL team patch to their item to remember their time in Minneapolis. Through our activations at the Levi’s® store we increased sales by 61% over a 4 day period.

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Written by Paige McConney
Paige McConney

February 22nd, 2018 at 9:46 am

SB52: That’s a wrap!

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Our Superb Owl Party was inadvertently mentioned on NBC’s Today Show. Click above to see this fortunate coincidence!

Despite the frigid temperatures in Minneapolis (at some points over the weekend, the wind chill was -40F and the wind was fierce), MKTG had a tremendous presence across the Twin Cities and brought the HEAT…so to speak. The team of over 60 MKTGers scattered all over town – from The NFL Experience to the Mall of America and everywhere in between, to execute dozens of experiences for clients including numerous Diageo brands, FedEx, NIKE, NFL Extra Points, LEVIs, DIRECTV, Old Spice, Barclaycard US, Schwans, Secret, Head & Shoulders, Tide and Febreze, engaging hundreds of thousands of consumers.

Also, each year at the Super Bowl, MKTG hosts a private VIP party called “Superb Owl” that was founded six years ago when a British MKTGer, Matt Manning, and his buddies from the UK thought of the name. After reuniting at the Super Bowl many years prior, they decided it was high time to host an event for all of the American and British sports business execs in attendance…and the Superb Owl was born. This year, MKTG took it up a notch and partnered with DAN sister agency, Athletes First, and hosted no less than 15 current and former NFL players and coaches as well as over 150 of some of the top sports biz execs in town for The Big Game. The event even received an accidental, but greatly welcomed plug on NBC’s TODAY SHOW. Check it out here! Superb Owl on The Today Show

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Written by Stephanie Rudnick
Stephanie Rudnick

February 5th, 2018 at 3:13 pm

FedEx Extends NFL League Deal, Looks For Closer Ties With International Series Games

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FedEx will continue sponsoring the Air & Ground Players of the Week Awards. Financial terms of the multiyear extension were not disclosed. (Ben Liebenberg via AP)

FedEx has extended its long-running sponsorship of the NFL to stay on as the official delivery service partner of the league, the Super Bowl and Pro Bowl.

By John Bauernfeind, Staff Writer, @SBJSBD

Published

Source: SportsBusiness Daily
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Written by Stephanie Rudnick
Stephanie Rudnick

April 27th, 2017 at 10:27 am

Super Bowl 50: We’ve got you covered

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FB SB Countdown Template

We are so thrillSB Host Committeeed and proud to have been representing the San Francisco Bay Area Super Bowl 50 Host Committee for the last 16 months, including developing and running THIS AWESOME TOUR. It has been such an exciting road and we can hardly contain ourselves that The Big Game less than 20 days away. And, the major fan activations kick off on January 30th across the Bay Area, just 12 days from now!

MKTG and Team Epic have got you covered, as we are helping some of SB50’s biggest partners activate fan experiences like you’ve never seen before. From events at the NFL Experience at the Moscone Center, to Super Bowl City along Market Street, and beyond, follow us on our social feeds (and our hashtag #MKTGEpic) listed below. We’ll not only help you prepare for your visit to The Bay Area, but keep you posted in real time thanks to our on-the-ground team who will be in the thick of it all. The countdown continues and WE ARE READY!

Twitter: @mktg_inc and @anepiccompany

Instagram: @mktg_inc and @anepiccompany

Hashtag: #MKTGEpic

 

 

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Written by Stephanie Rudnick
Stephanie Rudnick

January 19th, 2016 at 12:54 am

Guest Q&A: American Sports Journalist Bonnie Bernstein

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Bonnie CI final 72dpiPhoto Credit: Jeff Parks

For this month’s Guest Column, we sat down with Bonnie Bernstein, American sports journalist and executive with a 20 year career. Currently Vice President, Content & Brand Development and On-Air Host for Campus Insiders, Bonnie was named one of the most accomplished female sportscasters in history by the American Sportscasters Association. Additionally, she freelances for The Dan Patrick ShowESPNespnW and DirecTV and serves as a guest commentator on several news networks, including MSNBCNBC and FOX News Channel. Bonnie shares her thoughts and expertise on the world of sports, broadcasting and public health.

BONNIE BERNSTEIN
@BonnieBernstein
www.bonniebernstein.com

How did you get your start as a sports broadcaster?
I decided when I was 12 or 13 that I wanted to be a sports writer, majored in broadcast journalism at the University of Maryland, then landed my first gig out of school at a start-up country radio station in Lewes, DE, called KIX 106. I was the News and Sports Director–a much more glamorous title than the job actually entailed! I’d wake up at 4:30 every morning for hourly studio updates from 6-9am, then head out in our white, clunky van adorned with a massive cowboy boot on the side and drive up and down the state of Delaware, covering everything from city council meetings to state politics to local high school basketball games. It was a blast and a tremendous learning experience… and I actually grew to love country music (Which, for a kid from NJ, was something you’d probably not expect!)

What’s your favorite part about broadcasting?
I love the adrenaline rush of “live.” It’s the closest thing I’ve ever felt to the actual rush of athletic competition (I did gymnastics for 14 years, all the way through college). You’re spewing information into a microphone and you have precisely one shot to get it right. I also love storytelling. There’s nothing better than gleaning a piece of information from someone or eliciting an anecdote from an interview subject he or she is sharing for the first time. Knowing even the most informed fan will walk away thinking, “Huh. Didn’t realize that” is a great feeling!

What is your favorite sporting event to attend each year, working and then as a fan?
Don’t really have a favorite in either category. I’d just say championship games, in general. Super Bowl, College Football Playoff Championship, Final Four. It’s the culmination of a season’s worth of hard work for both teams, but only one will be crowned when the clock expires. The biggest thrill, quite frankly, is being on the field/court for postgame. Confetti’s flying everywhere. Emotions are soaring (or sinking, in the case of the losing team). And I get to be at the center of it all as we round up interviews with players and coaches!

Do you have a favorite team and if so what is it?
New York Giants. Been a rough couple of years for Big Blue, but I’m hopeful for next season, especially with the prospect of having Victor Cruz and Odell Beckham, Jr, healthy and on the field together! If Eli can’t get it done with those two, I just don’t know…

IMG_7738Photo Credit: Bonnie Bernstein

You have forayed your experience as a broadcaster to the boardroom. Can you tell us a little bit about what you are doing now?
I am the Vice President of Content and Brand Development for a new college sports network called Campus Insiders. It was an extraordinary entrepreneurial opportunity I couldn’t pass up! Essentially, I’m wearing two hats: I do a lot of on-air work during the college football season and March Madness for college hoops, but I also have the chance to touch other verticals of our business. I do everything from attending sales pitches and helping develop branded content concepts to working on PR/social media strategy to devising brand extensions for the network. It’s kinda like going to business school, but getting paid and the learning curve is truly invigorating!

In our research, we learned that you suffer from Deep Vein Thrombosis, as does one of our colleagues. Can you tell us a bit more about DVT, your story and what we can do to help?
I was diagnosed with DVT in 2006. A massive blood clot that ran the length of my entire left leg broke off and infiltrated both of my lungs (known as Pulmonary Embolism). I was just 36 years old, so for the many folks out there who feel blood clots only inflict the elderly, I can tell you first hand, that’s not the case. More than two million Americans suffer a DVT each year and and complications take the lives of more people than breast cancer and AIDS combined. The good news is, the condition is largely preventable, if you’re aware of the symptoms and risk factors. Common risk-factors include age (over 40), family history, obesity, smoking, (for women) use of estrogen-based birth control (the Pill, Nuvaring, etc) or hormone replacement therapy and frequent travel where you’re immobile for extended periods, such as long-haul flights. Additionally, if you’re being treated for cancer or heart disease or are having major surgery, you’re at increased risk for blood clots. If you’re experiencing leg pain, redness and/or swelling, shortness of breath or acute chest pain, it’s always best to check with your doctor to see if you may have suffered a clot. The rule of thumb is, if you have three or more risk factors, you are high-risk, but again, the point to hit home is that by and large, DVT is preventable.

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Top Brands to Watch at Super Bowl XLIX

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ALLSTATE MAYHEM SALE

During the Allstate Sugar Bowl, Allstate released an interactive advertisement. Crowd-favorite ad character, Mayhem, proceeded to notify viewers that the couple was out of town. He intentionally broke their property and told viewers that he was selling all of their belongings on www.mayhemsale.com. The URL was active, allowing viewers to go online and actually see all of the couples’ belongings “for sale.” Needless to say, the campaign was a hit, reaching nearly 20 million impressions on Facebook in just one day. We can’t wait to see what they have up their sleeve for the Super Bowl.

TOSTITOS

Tostitos have partnered with Jimmy Kimmel for several different programs over the past year including “The Worst Contest Ever” in which Kimmel’s viewers were encouraged to send him one chip in the mail. All the chips received were to be put in Kimmel’s bowl and he would eat them while viewing the Tostitos Fiesta Bowl. There were no additional prizes besides knowing that Jimmy Kimmel may have eaten the chip. Additionally, Tostitos recently began a new campaign about being “The Official Chip of the NFL” with fan-favorite coach Chip Kelly of the Philadelphia Eagles. With both campaigns taking place back-to-back, who knows what direction Tostitos will go in their Super Bowl Ad.

SKITTLES

Skittles is making a Super Bowl debut this year, releasing their first ever Super Bowl Ad. The teaser to the ad features Kurt Warner and a small group of fans tailgating weeks early in Phoenix out of excitement for the next ad. The brand is clearly excited for their comeback and we can’t wait to see what they have in store.

DORITOS

Doritos held their annual Crash The Super Bowl contest in which consumers are encouraged to create their own Super Bowl ad for Doritos. Doritos selects several finalists and America votes on their favorite. This year, Doritos partnered with Director, Producer and Actress Elizabeth Banks for this contest. Finalists received personalized calls from the Hollywood star notifying them of their accomplishment. The video with the most fan-votes and the video the Doritos brand chooses as their favorite will be aired during the Super Bowl and the creators will receive a $1 million prize as well as an opportunity to work at Universal for one year. The catch? No one knows who the winners are until the spots air on TV.

View the finalist ads HERE and tune into the Super Bowl on February 1 to see which Ads air!

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Written by Mary Kate Pleggenkuhle
Mary Kate Pleggenkuhle

February 1st, 2015 at 9:41 am

Beyoncé Bowl

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Beyonce3Photo Credit: beyonce.com

So I’ve been a 49ers fan since I was a kid growing up in the Bay Area.  Who wouldnt’t be a fan when the team consisted of Joe Montana, Jerry Rice, Ronnie Lott and Roger Craig?  Of course, I’m excited to see the home team make it to the Super Bowl, but what I’m more excited about is this year’s half time performance by Beyoncé.  Now, I’m not a Beyoncé “stan” (obsessed fan), but I must say all the hype and promotion is making me look forward to what Queen Bey will bring to NOLA.

Unless you’ve been living under a rock, you’ve heard about Beyoncé’s infamous lip-syncing performance of the Star-Spangled Banner at the inauguration.  After horrible headlines (Beyoncé-gate…REALLY?!) and hilarious memes (Milli Vanilli comparisons), enough is enough. I think everyone would agree that she gave a great performance and could care less whether she lip-synced or sang live.

So, it’s not surprising that Beyoncé sang the national anthem a cappella during the NFL press conference. With that performance she squashed any doubts of her ability to sing and her love for America.  It was just another example “B” being a flawless performer, which I can attest to from witnessing her Roseland Ballroom concert for the album 4 where she was running across the stage and jumping on top of a piano all while belting out song after song (impressive? yes).

That being said, it will be exciting to see what’s in store for Sunday’s game. Will Beyoncé’s performance slay the stage? I’m pretty confident she will give people something to talk about leave them wanting more (oh wait, she’s announcing a tour soon!)–of course. But more importantly, will the Niners bring home their 6th Super Bowl ring (yes…count them!) home to the Bay? My money is on the Red and Gold.

Bonus: A little treat for my 49er’s fans. http://youtu.be/lo8wWpxJi4s

Written by: Jawara Delane

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Written by Admin
Admin

February 2nd, 2013 at 4:51 pm

FORTUNE FAVORS GUINNESS

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images

Fortune also favors the bold.  As the ancient Latin proverb goes, the  Goddess of Luck, Fortuna, favors those who consummately undertake course of action and risks.  We like risks at MKTG INC. We also really like Guinness.

Guinness, robust with roasted flavors of chocolate and coffee,  has been audacious enough to infiltrate sports bar environments of late, challenging consumers to go Head-to-Head in pouring the Perfect Pint.  Boom! Karate chop! Take that Bud and Miller!

And to the victor go the spoils. Guinness invited only the best and boldest to their Grand Finale event to tenaciously pour for a trip to Las Vegas in celebration of Super Bowl XLV. While there was one ultimate Perfect Pint Winner in the NE Region, it is rumored there will be another Guinness Head-to-Head competition between Jerome Bettis and the individual with the most outrageously, bold moment.  Want in? Keep a lookout for MKTG INC in a sports bar near you.

In fact, it’s 5pm on Friday – we’re going to practice.

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