Archive for the ‘SX’ tag

Gatorade Fuel Lab named one of the best brand experiences at SXSW 2016

with one comment

 

We are so thrilled to be celebrating a hugely successful launch of the Gatorade Fuel Lab with our awesome client, Gatorade, this past week at SXSW, unveiling an interactive showcase of Gatorade’s latest innovation. Gatorade’s brand promise is to serve today’s evolved athlete by combining new data about performance, nutrition and biomechanics – and Fuel Lab certainly brought that to life. Now that we have packed up SX, we are hitting the road to bring the Lab to locations across the US, starting with The Big Apple on March 30th!

And to top it off, yesterday, CNBC posted a story that the Fuel Lab was one of the best brand experiences at SX! And there were a LOT of great experiences to choose from so we are all very honored. Here is what they had to say:

Gatorade

Gatorade transported SXSW attendees inside its Gatorade Fuel Lab, a real facility in Barrington, Illinois, where athletes and Gatorade scientists work together to create the ideal sports drink formula. People were invited to custom make their own Gatorade using “sports fuel” pods that just need to be added to water.

“Gatorade is an innovation company and we wanted to make a huge statement,” Xavi Cortadellas, senior director of innovation and design at Gatorade. “The whole idea is delivering sports fuel personalization.”

Gatorade hopes that eventually consumers can go online and find which “sports fuel” fits them best. Then choose the formula based on the type of activity they do and the weather they are experiencing. The pods are also easier to ship than bottles of Gatorade, which fits today’s digital consumer-led lifestyle.

“Consumers want personalization and technology in everything they are doing,” said Cortadellas.

 

Numerous MKTG capabilities were utilized – we handled concept, design, development, digital platform registration, data capture, activation execution and launch. And we had a BLAST and love our client!

The Fuel Lab activation now goes on tour to visit high school elite athletes at the following stops:
March 30 – March 31: New York (Grand Hyatt)
May 27 – May 30: Philadelphia
June 16 – June 19: Chicago (Navy Pier)
July 19 – July 27: Las Vegas
August 5 – August 7: Los Angeles


Learn more at www.gatorade.com/fuellab

Some other awesome coverage. #TeamMKTG 

http://www.brandchannel.com/2016/03/10/sxsw-2016-gatorade-fuel-lab-031016

http://www.adweek.com/news/technology/these-4-projects-are-helping-gatorade-bolster-its-brand-technology-170180 

http://www.fastcocreate.com/3057684/gatorade-drops-some-sports-science-with-new-ad-hinting-at-brands-future

https://twitter.com/BradJakeman/status/708721194195771393?lang=en 

https://twitter.com/danduan/status/709146912092327937?lang=en 

https://twitter.com/chassan/status/708718568280469504?lang=en 

https://twitter.com/KyleR/status/708355068056064000?lang=en 

https://twitter.com/jpmarcum/status/709147238367432704?lang=en 

https://twitter.com/iampatrickweir/status/709148964910714882?lang=en 

Share Button

Written by Stephanie Rudnick
Stephanie Rudnick

March 17th, 2016 at 2:43 pm