Archive for the ‘Tanqueray Green Room’ tag

Not Your Grandfather’s Gin: Tanqueray Raises the Bar

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Zacappa 1Photos by Kelly Puleio

The Tanqueray Green Room is back and better than ever. This event series invites owners, bartenders and servers to spend three days enriching themselves with new techniques, category expertise and leadership philosophy. The goal of the Green Room is to not only educate guests about gin and Tanqueray, but to leave them inspired and energized to raise their game, either behind the bar or in leading a team. Green Room 3.0 launched in San Francisco on September 22-24, and each day was filled with bartenders eager to learn and get their hands wet behind the custom bars.

On Day 1, Sean Finter was welcomed back to the program by a large group of bar owners and managers. During this seminar, Sean broke down the guest experience into touch points and set out a simple system for turning casual consumers into ardent fans, and managers into leaders. Each year, Sean’s lecture continues to draws a larger crowd.

On Day 2, National Brand Ambassador Rachel Ford led the morning session that was geared toward servers and aimed to turn order takers into order makers. Rachel shared her own experiences of good and bad service, and broke down how to be the best at your job. Guests walked away from this session with a better understanding of how to direct customers to an enjoyable evening, while increasing their tips.

From Old Tom to London Dry, Tanqueray sets the standards for gin. During the afternoon session on Day 2, Global Ambassador Emeritus Angus Winchester spoke about the three primary gin styles and their respective uses. Angus used this session to not only educate bartenders on gin, but to reinforce that hospitality is a significant part of the job. Bartenders also had the opportunity to create their take on a modern classic cocktail, using books and unique bar tools from Angus’ personal collection.

Zaccapa 2

After an extremely successful event in NYC last spring, Tanqueray brought back Hidetsugu Ueno to lead Day 3. News spread fast and the event drew a record-breaking crowd of 84 bartenders. This session focused on the nature of Japanese bartending, and his techniques on stirring, shaking and pouring. Ueno San’s presentation was so compelling that you could hear a pin drop. The event ended with numerous laughs, a great question-and-answer round, as well as numerous pictures with the world-renowned bartender.

The Green Room will visit five additional markets, starting with Dallas later this month.

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