Archive for the ‘Tanqueray No. 10’ tag

MKTG INC Hosts Tanqueray Green Room in Austin

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Photo Credit: Lauren Logan

At Austin, Texas’s Shoal Crossing, Tanqueray recently hosted the last of its very popular Green Room. Despite the unseasonably rainy weather, this last stop was a great success, bringing Tonight We Tanqueray to life for key bartenders and influencers all over Texas.

On Day 1, Global Ambassador Angus Winchester led two impactful sessions on the resurgence of both gin cocktails and Tanqueray No. TEN, arming bartenders with the knowledge they needed to become an authority on this most essential of white spirits. Attendees were also guided through a tasting of eight gins, including vintage Tanqueray London Dry. Bartenders then had the opportunity to get behind the bar and create variations on classic recipes.

The next day, Jennifer Colliau, founder of Small Hands Food, shared her knowledge with a hands-on session about creating (or re-creating) syrups, cordials and tonics for the bar. She taught guests how to showcase their creativity while maintaining profitability.  Attendees took it to the next level, “geeking out” over the in-depth education she provided by asking questions and creating their own syrups.

Business expert Sean Finter closed out the tour with another successful session for bar managers and owners. The full-day session was energetic and interactive from the very beginning, while guests learned about the top areas of business that will help give them the edge they need for success. Feedback included:

The Austin Green Room ended with a consumer event that brought the brand to life for all 150 attendees. Guests enjoyed a variety of cocktails like the bottled Tom Collins and Basil Smash, while listening to music from a local DJ and munching on small bites. All guests were drawn to the History of Advertising Room, where they were able to see the growth of Tanqueray as a brand with campaigns starting as far back as the 1930s.

Key accounts in attendance included Half Step, Farace Beverage, Searsucker, The Standard Pour, Drink Well, El Mercado, Love Goat and Geisha Room, and feedback included:

  • “That was EPIC, and thank you!”
  • “Inspirational, motivating and beyond my expectations.”
  • “Eye-opening, informative, deliberately well done. These are the types of things I think about at night. I just need more!”
  • “Clear, to the point, very influential advice for the better of the industry. Really liked it.”
  • “Refreshing and inspiring. Making change something to strive for to succeed and progress.”

After 18 memorable days in market this year, Tanqueray is excited to continue amplifying and evolving the Green Room next year!

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A Deco Delight for Tanqueray No. Ten

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UntitledEast Coast Tanqueray Ambassador Rachel Ford with Tanqueray Master Distiller Tom Nichol

On March 12, MKTG INC produced a stunning event at New York’s Eleven Madison restaurant in honor of Tanqueray No. TEN’s new bottle and relaunch. In the midst of a chilly March evening we brought the brand to life by turning this classic New York venue into an Art Deco garden soiree.

Rachel Ford, MKTG INC’s Tanqueray East Coast Ambassador, wrote over 100 hand-written invitations to the trade to help drive outstanding attendance. Her efforts, along with Lush Life’s PR push, drew 380 press, trade and influencers into the new TEN brand world, exceeding our attendance goal by 65%.

Drinks industry professionals from 90 top New York accounts, including Dead Rabbit, Extra Fancy, Pegu Club, Pouring Ribbons, The NoMad and Death & Co.were in attendance, as well as media presence from Bon Appetit, Vanity Fair, Town & Country, GQ, Details and Esquire.

Eleven MadisonInside Eleven Madison during bar set-up

The night began with a VIP dinner hosted by Tanqueray Master Distiller Tom Nichol, and attended by drinks-world luminaries like David Wondrich, Dale DeGroff, Jim Meehan and editors from GQ, Details and Cool Hunting among others.

The Mingus Big Band set the tone in the main dining room, where guests swayed to 20s-era jazz classics and sipped on Tanqueray No. TEN cocktails, created especially for the launch by renowned bartender Leo Robitschek. The photo-friendly décor amplified the event beyond the walls of Eleven Madison Park with almost 150 MM impressions via Instagram on the evening of the party alone.

A fantastic night was had by all, including the elated Tanqueray Marketing Team, and Diageo CMO Peter McDonough.

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