Archive for the ‘Team Epic’ tag

MKTG Women’s Leadership Group Is A Growing Force

with one comment

womensleadership

Born in 2015, MKTG’s Women’s Leadership Group was founded as a way to connect and unite female colleagues as they navigate their way from entry level to executive, focusing on the many facets of a successful woman including career, family, physical health, etc. The group also focuses on raising women’s voices on topics that matter to them and increasing the level of awareness on the issues that affect our overall culture. Our colleagues at Team Epic have been operating East Coast chapters throughout our Westport, Charlotte and Atlanta offices, and as we venture into 2017, the network is continuing to blossom across MKTG’s North American offices.

The Team Epic group follows five key objectives with a foundation of applying these learnings to both personal and professional life:

Listen to the issues and challenges faced by women of the agency

Identify stumbling blocks that inhibit our personal and professional effectiveness

Support each other as leaders of the agency and our industry

Develop self-awareness and trust

Collaborate to bring about positive change for the agency

How did this all come about? It is impressive to think that a few casual conversations over post-work drinks saw the opportunity to unite our female network and turned these thoughts into a powerful reality. As one of the founders, Samantha Bond, Director of Corporate Sponsorship and Entertainment, Westport, said, “We thought it would be great for our female colleagues to have a safe space for mentorship, social and professional growth. We realized that this group could fuel opportunities for empowerment with scheduled events throughout the year and the help of senior leaders to impart their wisdom.” Fellow founder, Kati Kasch, Senior Manager, Sponsorship and Events, Denver, added “The response has been incredible.  High levels of participation, collaborative curriculum and the interest by other offices, prove that we weren’t alone in looking for a group like the one we created.”

Leading Atlanta organizer Erica Calhoun, VP, Client Services agreed, “Not only was this an opportunity for women to come together and discuss very important issues for this segment of our workforce, it also allowed for growth and collegial interaction outside of specific project work.”

While each office schedules their events separately, both groups take on a grassroots collaborative standpoint, and everyone is allowed to develop and propose ideas.

The groups make use of our network’s resources and takes on broad topics, zeroing in on subject matter relevant to professional women. A recent ‘finance’ focused course honed in on general financial guidance and the importance of investing. This summer’s focus was ‘fitness’ and both Atlanta and Westport hosted self-defense courses, particularly since so many of our female colleagues travel alone so often. Westport worked with a certified R.A.D instructor who visited the office teaching a free-of-charge self-defense class covering fundamentals of self-awareness and teaching basic moves. The session was free and participants were then invited to donate to the instructor’s charity of choice, the Special Olympics. Atlanta hosted female police officers from the local Marietta Police Department who discussed aspects of women’s personal safety- from available safety apps, risk reduction to consent and a R.A.D self-defense course.

Sessions take on a mix of serious discussions and fun bonding experiences; both teams are ending the year with a charity volunteering session and some room for happy hour and a Beyoncé dance class!

Although events have centered on the Westport, Charlotte, and Atlanta metro areas, MKTG offices from Chicago to the West Coast have sparked interest in starting their own branches.  Look out for more updates on what this dynamo of a network will be making happen!

Westport Founders: Kati Kasch and Samantha Bond

Atlanta Founders: Erica Calhoun, Christine Ralph, Trayce Griffies

 

–Contributed by Team Epic & MKTG Global Communications team

Share Button

IBM LIVE-WIRES ITS TONY AWARDS SPONSORSHIP WATCH PARTY

with one comment

 

 

 

IBM-Watch-Party_featured-1280x880

FROM EVENT MARKETER MAGAZINE:

Posted on by Kait Shea

IBM on June 12 placed its Tony Awards sponsorship at center stage with an influencer Watch Party infused with the brand’s latest and greatest tech offerings. Thirty social influencers and their guests took part in the Broadway-themed experience in New York City, which featured everything from a social scavenger hunt to personalized playbills featuring a caricature of each respective attendee.

IBM’s history of sponsoring the Tonys dates back several years, but it wasn’t until recently that the brand shone a spotlight on the long-standing partnership. In 2015, using proprietary social listening techniques, IBM identified a desire among Broadway fans for a place to watch and discuss the Tony Awards. In response, the brand hosted its first-ever influencer Watch Party in partnership with the Broadway League and the Tony Awards, helping to unite the physical and digital Broadway community.

In 2016, IBM upped the ante, offering expanded engagements and extending the conversation before, during and after the event. The brand not only hoped to drive more tune-in and excitement around theater, but also aimed to reach a younger and more diverse demographic than it typically attracts.

To deliver on its goals, IBM rented out a penthouse in Manhattan’s Hell’s Kitchen neighborhood, offering attendees an upscale, immersive environment featuring touchpoints that highlighted how technology could enhance the Tony Awards viewing experience. The evening’s fare, for example, was served on platters built from iPads displaying the Tony Awards website, offering influencers the second screen experience they often crave. The iPads additionally allowed guests to experiment with BlueMix, IBM’s hybrid cloud development platform, by using the tool to determine which Broadway star’s social profile most closely matched their own.

Read more about Team Epic, an MKTG Agency’s great work for IBM here

Share Button

Written by Stephanie Rudnick
Stephanie Rudnick

August 3rd, 2016 at 12:43 pm

WELLS FARGO’S SOCIAL MEDIA HUB IS A HIT WITH GOLF FANS

without comments

EM LogoWells

Thanks to our friends at Event Marketer for showing this awesome activation some love!

Posted on by Sandra O’Loughlin

The social media hub at the Wells Fargo Championship, a professional golf tournament on the PGA Tour held in early May in Charlotte, NC, this year generated 40,000 social engagements by fans and 310 million impressions throughout the week. It has been hailed by golf’s powers that be as a best practice for amplifying the social impact of a tournament by leveraging all major social platforms, including Instagram, Facebook, Twitter, Snapchat and LinkedIn, ultimately generating brand and name exposure for the bank.

“The explosion of content and engagements that we are seeing from fans is pretty crazy, but good,” says Nick Carey, vp-sponsorships at Wells Fargo. “We feel like we’ve built a really neat model that is working.”

Housed in a welcoming, casual environment that was open to the public, the hub offered lounge areas with tvs, snacks and giveaways, along with an ATM, phone chargers and a wall of screens that display user-generated social posts. This year, the hub even included a branded area for Wells Trade, the bank’s online brokerage platform. Those who took a demo and engaged with one of the brokers on-site were invited to an evening cocktail hour headlined by the Golf Channel’s Gary Williams, as an exclusive perk.

The Championship activated a social hub last year, but a year of learning and building out the practice led to this year’s results. “We’ve tapped into something here, there are a lot of story lines that happen during a tournament week, and by having this social hub here on-site we are enabling and amplifying the impact of all of the conversation,” Carey says. (Check back next week for a deeper dive into the hub and why it works.) Agencies: Team Epic, Norwalk, CT; Postano, Portland, OR (social aggregation).

Share Button

Written by Stephanie Rudnick
Stephanie Rudnick

June 2nd, 2016 at 3:12 pm

MKTG Welcomes ApolloNation and Team Epic in Australia and New Zealand to the family!

with 2 comments

merger

Matt Connell, managing director of sport and entertainment, Kylie Green, managing director of activations and Simon Ryan, Dentsu Aegis ANZ CEO

AdNews Logo

Dentsu agencies merge to form local branch of MKTG

Dentsu Aegis’ global lifestyle marketing arm MKTG is to get an official foothold in the Australian market after local network agencies, ApolloNation and Team Epic, have come together to service the one MKTG umbrella brand.

Marking the launch of Dentsu’s ninth global network brand and lifestyle agency, MKTG will be headed up Matt Connell in the role of managing director of sport and entertainment and Kylie Green as managing director of activations. Both roles will report into Dentsu Aegis Network ANZ CEO, Simon Ryan.

The launch of the MKTG network brand in Australia adds another string to the bow of the agency’s further 30 offices across 17 countries globally, and more than 1,450 specialist activations staff with headquarters in New York.

MKTG will look to lead in lifestyle marketing across the key service pillars of retail and shopper, live and experiential, sports and entertainment, enterprise and creative and innovation.

MKTG is part of the Dentsu Aegis Network globally but this move now sees it technically launch an Australia arm

Ryan says: “The Team Epic and ApolloNation teams share great synergies, and as we combine to become MKTG in Australia, our goal will be to be the best experiential, sport and entertainment lifestyle marketing organisation in the country.”

“This is an exciting chapter in the evolution of our Group and its global vision, and demonstrates our commitment to continually re-shaping our offering to provide the best value possible to our client partners.”

Charlie Horsey, MKTG Global CEO adds: “We have developed a strategy to ensure we not only continue moving forward into the future as leaders in lifestyle marketing, but remain as pioneers in the transformation of our industry.”

Email Nicola at nicolariches@yaffa.com.au.

Melbourne Team Pic Launch April 27

Our MKTG Melbourne Team celebrating…as Aussies do so well with a cold pint at their local!

Article by: Nicola Riches

 

Share Button

Written by Paige McConney
Paige McConney

April 27th, 2016 at 8:06 am

BizBash: How AT&T Brought Final Four Fans Inside the Game

without comments

The brand’s immersive experience simulated the atmosphere of shooting a game-winning free throw.

By Mitra Sorrells Posted April 7, 2016, 7:00 AM EDT

FF ATT

At the N.C.A.A. Final Four Fan Fest, AT&T invited guests to attempt a free throw while surrounded by sights and sounds that simulated the atmosphere of a game. (Credit: Team Epic)

 – March Madness is known for creating heart-stopping, awe-inspiring moments as 68 college basketball teams get whittled down to just one that is crowned the N.C.A.A. men’s basketball champion. For this year’s Final Four in Houston, Texas, N.C.A.A. sponsor AT&T worked with Team Epic and MKTG to create an immersive activation at the Final Four Fan Fest designed to help fans feel connected to the game, which ties to the brand’s marketing campaign.

“Our current campaign is all about the ‘Network of You’—how AT&T’s network is personalized and keeps you connected to the things that are important to you any time and any place,” said Enrique Casanova, vice president of Team Epic. “There is probably no other sporting event in this country that creates the roller coaster of emotions that the N.C.A.A. tournament does. So we wanted to see if there’s a way to capture that emotion in a tangible way and show people what it feels like, to give college basketball fans that very future-forward, connected experience.”

Read more here at BizBash.com

Share Button

Written by Stephanie Rudnick
Stephanie Rudnick

April 7th, 2016 at 12:08 pm

Super Bowl 50…That’s a Wrap!

with one comment

And that’s a wrap!!

Huge shout out to the totally tireless, amazing MKTG and Team Epic team effort out in San Francisco in pulling off no less than dozens of truly awesome activations.

In case you missed it, we’ve kept our social feeds active with content from the week including our very own video content series called “Theo on the Street” that we’ve posted to our brand new YouTube Channel as well as Facebook, Instagram, etc. Check it out below!

 Theo on the Street: Super Bowl City & Levi’s Lot

Theo on the Street: NFL Experience

Be sure to follow all of our social channels below! This was for sure our best Super Bowl yet!
TWITTER: https://twitter.com/MKTG_INC
FACEBOOK: http://www.facebook.com/MKTGINC
INSTAGRAM: https://www.instagram.com/mktg_inc/
BLOG: http://blg.mktg.com
Share Button

Written by Paige McConney
Paige McConney

February 8th, 2016 at 2:10 pm

Super Bowl 50: We’ve got you covered

with one comment

FB SB Countdown Template

We are so thrillSB Host Committeeed and proud to have been representing the San Francisco Bay Area Super Bowl 50 Host Committee for the last 16 months, including developing and running THIS AWESOME TOUR. It has been such an exciting road and we can hardly contain ourselves that The Big Game less than 20 days away. And, the major fan activations kick off on January 30th across the Bay Area, just 12 days from now!

MKTG and Team Epic have got you covered, as we are helping some of SB50’s biggest partners activate fan experiences like you’ve never seen before. From events at the NFL Experience at the Moscone Center, to Super Bowl City along Market Street, and beyond, follow us on our social feeds (and our hashtag #MKTGEpic) listed below. We’ll not only help you prepare for your visit to The Bay Area, but keep you posted in real time thanks to our on-the-ground team who will be in the thick of it all. The countdown continues and WE ARE READY!

Twitter: @mktg_inc and @anepiccompany

Instagram: @mktg_inc and @anepiccompany

Hashtag: #MKTGEpic

 

 

Share Button

Written by Stephanie Rudnick
Stephanie Rudnick

January 19th, 2016 at 12:54 am

Dentsu Acquires Olympic Broadcast Rights

with one comment

mediapost

 

Dentsu has acquired the Olympic media rights to the 2018, 2020, 2022 and 2024 Olympic Games for 22 Asian countries, the Tokyo-based ad-marketing holding company confirmed this week. The rights acquired cover all media platforms including TV, radio and the Internet.

The countries include Taiwan, Hong Kong, Singapore, Afghanistan, Indonesia, Iran, Thailand and others. Earlier, the company acquired similar rights for the same countries to the upcoming Summer Games in Rio de Janeiro.

Typically after acquiring rights, Dentsu resells them to local broadcasters with packages that also include advertising sponsors.

In addition to the Olympics, Dentsu has made other recent forays into the sports arena. In May it agreed to acquire a one-third stake in Laguna Hills, CA-based sports agency Athletes First for $16.5 million.

It also controls both MKTG and Team Epic (via Dentsu Aegis Network), which specialize in sports sponsorships and event marketing for clients including Nike, IBM and FedEx.

Earlier this year, Dentsu was selected as the agency of record for the Tokyo Summer Olympics (2020) and Paralympic Games.

The 2018 Winter Games are set for PyeongChang, Republic of Korea. Sites for the 2022 Winter Games and 2024 Summer Olympics are yet to be determined. Earlier this week the city of Boston withdrew its bid for the 2024 games after organizers determined that a majority of residents were not willing to support the effort.

by Steve McClellan @mp_mcclellan, July 39, 3:47 PM

 

 

Share Button

Written by Stephanie Rudnick
Stephanie Rudnick

July 31st, 2015 at 10:57 am

Employee Appreciation Day

without comments

EAD

One of our favorite traditions here in Atlanta is our annual Employee Appreciation Day, which just took place on Thursday, April 23rd. This day is a welcome diversion to take a load off and as Team Epic’s Melanie Hatcher put it: “play hooky while AT work.” More than anything, it is a way to stop and appreciate all of the good people who make this one of AJC’s Top Workplaces!

The day started with free Chick-Fil-A for breakfast, which is always the best way to start a day in Atlanta, home of Chick-Fil-A. From there, everyone signed up for a complimentary massage and car wash.

Once noon came around, lunch was served outside on a beautiful afternoon from one of our favorite mobile food services: fresh Woodfired Pizza. You can find S & J Woodfired Pizza at festivals around Atlanta and so it’s a pleasure to have them cater a unique lunch experience for everyone in the office.

For the late afternoon, it was time to win some prizes with bingo, raffles, basketball, and beer. Up for grabs were multiple gift cards, free Reebok shoes, and even new free 42” televisions!

Finally, it wouldn’t be an Employee Appreciation Day recap without the inaugural psLIVE Darts Championship, help from 9am and coming to its dramatic conclusion around 6pm. Featuring 22 [mostly] talent dart throwers, each round proved to be as much fun to watch as it was to participate. When the dust settled and all of the bullseyes were hit, Matt Barth emerged victorious to cap off what was, once again, a great day for everyone to feel appreciated!

Share Button