Archive for the ‘Team Epic’ tag
So what exactly is the MIT Media Lab?
Actively promoting a unique, antidisciplinary culture, the MIT Media Lab goes beyond known boundaries and disciplines, encouraging the most unconventional mixing and matching of seemingly disparate research areas. It creates disruptive technologies that happen at the edges, pioneering such areas as wearable computing, tangible interfaces, and affective computing. Today, faculty members, research staff, and students at the Lab work in 24 research groups on more than 350 projects that range from digital approaches for treating neurological disorders, to advanced imaging technologies that can “see around a corner,” to the world’s first “smart” powered ankle-foot prosthesis. The Lab is committed to asking the questions not yet asked–questions whose answers could radically improve the way people live, learn, express themselves, work, and play.
Read more about Eric and Caity’s insights below….
Eric Ginsberg, Director, Digital Strategy:
We had an amazing opportunity to tour the MIT Media Lab in Cambridge, MA. Overall, we were blown away by the level of innovation in such a wide variety of fields. One of the most impactful sessions was a meeting with Mike Bove, who heads up the ‘Object-Based Media’ lab. Mike holds an SBEE, an MS in visual studies, and a PhD in media technology, all from MIT.
The overview of this lab is as follows: Can the physical world be as connected, engaging and context-aware as the world of mobile apps? We make systems that explore how sensing, understanding and new interface technologies (particularly holography and other 3D and immersive displays) can change everyday life, the ways in which we communicate with one another, storytelling, play and entertainment.
As we think about the future of lifestyle marketing, the ‘Object-Based Media’ lab is a potential resource to help shape the future of how consumers interact with technology.
Caity Kauffman, Senior Manager, Digital Strategy:
The opportunity to visit MIT was amazing. What struck me most was how each individual lab had its own way of exploring and tinkering. Researchers didn’t always know what the end result was going to be or know how today’s development could impact tomorrow. Regardless of the lab, each person had a similar sentiment: sometimes their research fixes a problem they didn’t know existed.
At one of the labs, a researcher named Penny showed us a project where they were developing fabric that curled and shifted when it hit certain temperatures or precipitation. The entire purpose of this research was to simply experiment with ways to cause fabric to move and flex. Their team spent weeks, hours and months poking and prodding at triangle-shaped swatches of different types of fabric. Somewhere along the way, a major athleticwear company saw this as an opportunity to create a ventilated product that opens up when an athlete gets hot.
As someone who is always strategically thinking with a specific goal in mind, it was a unique opportunity for me to talk to thinkers who approach their work in an open-ended manner, and with the freedom to let their curiosity lead the way.
Thanks Dentsu Aegis Network for the opportunity!
–Contributed by Team Epic & MKTG Global Communications Team
Born in 2015, MKTG’s Women’s Leadership Group was founded as a way to connect and unite female colleagues as they navigate their way from entry level to executive, focusing on the many facets of a successful woman including career, family, physical health, etc. The group also focuses on raising women’s voices on topics that matter to them and increasing the level of awareness on the issues that affect our overall culture. Our colleagues at Team Epic have been operating East Coast chapters throughout our Westport, Charlotte and Atlanta offices, and as we venture into 2017, the network is continuing to blossom across MKTG’s North American offices.
The Team Epic group follows five key objectives with a foundation of applying these learnings to both personal and professional life:
Listen to the issues and challenges faced by women of the agency
Identify stumbling blocks that inhibit our personal and professional effectiveness
Support each other as leaders of the agency and our industry
Develop self-awareness and trust
Collaborate to bring about positive change for the agency
How did this all come about? It is impressive to think that a few casual conversations over post-work drinks saw the opportunity to unite our female network and turned these thoughts into a powerful reality. As one of the founders, Samantha Bond, Director of Corporate Sponsorship and Entertainment, Westport, said, “We thought it would be great for our female colleagues to have a safe space for mentorship, social and professional growth. We realized that this group could fuel opportunities for empowerment with scheduled events throughout the year and the help of senior leaders to impart their wisdom.” Fellow founder, Kati Kasch, Senior Manager, Sponsorship and Events, Denver, added “The response has been incredible. High levels of participation, collaborative curriculum and the interest by other offices, prove that we weren’t alone in looking for a group like the one we created.”
Leading Atlanta organizer Erica Calhoun, VP, Client Services agreed, “Not only was this an opportunity for women to come together and discuss very important issues for this segment of our workforce, it also allowed for growth and collegial interaction outside of specific project work.”
While each office schedules their events separately, both groups take on a grassroots collaborative standpoint, and everyone is allowed to develop and propose ideas.
The groups make use of our network’s resources and takes on broad topics, zeroing in on subject matter relevant to professional women. A recent ‘finance’ focused course honed in on general financial guidance and the importance of investing. This summer’s focus was ‘fitness’ and both Atlanta and Westport hosted self-defense courses, particularly since so many of our female colleagues travel alone so often. Westport worked with a certified R.A.D instructor who visited the office teaching a free-of-charge self-defense class covering fundamentals of self-awareness and teaching basic moves. The session was free and participants were then invited to donate to the instructor’s charity of choice, the Special Olympics. Atlanta hosted female police officers from the local Marietta Police Department who discussed aspects of women’s personal safety- from available safety apps, risk reduction to consent and a R.A.D self-defense course.
Sessions take on a mix of serious discussions and fun bonding experiences; both teams are ending the year with a charity volunteering session and some room for happy hour and a Beyoncé dance class!
Although events have centered on the Westport, Charlotte, and Atlanta metro areas, MKTG offices from Chicago to the West Coast have sparked interest in starting their own branches. Look out for more updates on what this dynamo of a network will be making happen!
Westport Founders: Kati Kasch and Samantha Bond
Atlanta Founders: Erica Calhoun, Christine Ralph, Trayce Griffies
–Contributed by Team Epic & MKTG Global Communications team
IBM on June 12 placed its Tony Awards sponsorship at center stage with an influencer Watch Party infused with the brand’s latest and greatest tech offerings. Thirty social influencers and their guests took part in the Broadway-themed experience in New York City, which featured everything from a social scavenger hunt to personalized playbills featuring a caricature of each respective attendee.
IBM’s history of sponsoring the Tonys dates back several years, but it wasn’t until recently that the brand shone a spotlight on the long-standing partnership. In 2015, using proprietary social listening techniques, IBM identified a desire among Broadway fans for a place to watch and discuss the Tony Awards. In response, the brand hosted its first-ever influencer Watch Party in partnership with the Broadway League and the Tony Awards, helping to unite the physical and digital Broadway community.
In 2016, IBM upped the ante, offering expanded engagements and extending the conversation before, during and after the event. The brand not only hoped to drive more tune-in and excitement around theater, but also aimed to reach a younger and more diverse demographic than it typically attracts.
To deliver on its goals, IBM rented out a penthouse in Manhattan’s Hell’s Kitchen neighborhood, offering attendees an upscale, immersive environment featuring touchpoints that highlighted how technology could enhance the Tony Awards viewing experience. The evening’s fare, for example, was served on platters built from iPads displaying the Tony Awards website, offering influencers the second screen experience they often crave. The iPads additionally allowed guests to experiment with BlueMix, IBM’s hybrid cloud development platform, by using the tool to determine which Broadway star’s social profile most closely matched their own.
Read more about Team Epic, an MKTG Agency’s great work for IBM here…
Last week, Mike Reisman, Principal and Founding Partner at Team Epic, an MKTG agency, traveled to Australia to keynote at the Ministry of Sports Marketing conference. One highlight of Mike’s time down under was accompanying the MKTG Australia team to the country’s largest stadium – the Melbourne Cricket Ground (MCG) – the most hallowed of venues in Oz.
MKTG Australia control the in-venue signage rights at the MCG in addition to six other stadiums in Australia.
As part of the visit, Matt Connell, MD of MKTG Sports & Entertainment division in Melbourne, and his crew demonstrated the LED systems including showing how our new MKTG logo looks along the perimeters of the pitch.
The attention-grabbing signage appears in front of the MCG 100,000 fans and national/global TV audiences – with the MKTG brand in rotation with advertisers, front and center at the world-class sporting events hosted at the MCG. We think that’s pretty awesome, right? Thanks Mates!
–provided by Mike Reisman at Team Epic, an MKTG Agency
by Andrea D’Alessandro – MKTG Communications
Being an intern is often accompanied by the usual stereotypes: fetching coffee, waking up at 5am to walk the boss’s dog and taking out the trash. Okay, maybe I am describing The Devil Wears Prada, but you get my drift. These stereotypes are nonexistent at MKTG, where our seven summer interns at our NYC HQ have been fully ingratiated into the world of experiential marketing from June through August. Two of our amazing interns, Connor Kubikowski (St. Joseph’s University) and Daniel Andree (University of Notre Dame), have been in the midst of managing new business and marketing projects. From pitch involvement to analyzing our social media channels to planning MKTG and Team Epic’s presence at the 2016 PGA Championship to providing daily news highlights from across the industry – it’s been a busy summer so far. We sat down with the duo to hear a bit more about the first half of their time at MKTG New York.
AD: What about MKTG appealed to you when you were searching for internships?
CK: MKTG became very appealing to me when I saw how the organization worked and the clients that they work with. They have long-standing relationships with many top-tier brands and are continuously creating new relationships with other brands globally.
DA: MKTG’s sport and entertainment background is what made me interested in interning at the agency, but it was my first set of interviews that sold me. Besides the awesome office, the way Bryan [Duffy, EVP Sales & Marketing] described experiential marketing during our first meeting got me really excited. He discussed that creating experiences is different from other types of marketing in that you are creating memories for the consumer that the clients get to be a part of.
AD: What are some different events you have attended in the past two months?
DA: We attended events for several different clients including: Nike, Diageo and TopSpin. For Nike we participated in one of their weekly Home Runs through Central Park and help set up a COPA America viewing party at Modell’s in Times Square. For Diageo we attended several Happy Hours showcasing different Diageo products. Also, we had our in-house whiskey expert host a tasting with 17 of Diageo’s different whiskey brands like Bulleit, Crown Royal and Johnnie Walker. He taught us about the different types of whiskey, how they are made and the history behind some of the brands.
CK: We also attended an Olive Garden event on the High Line in NYC.
AD: What’s the coolest project you have helped with so far?
CK: One of coolest projects I worked on was a Nike Run Club event, which took place in Central Park. The Run Club organized an event throughout the park and had multiple Nike Pacers that led small groups of runners on different trails. It was an awesome experience to be involved in because it showed the strong Nike brand community. At multiple times throughout the run, our group would pass another group of runners and everyone was yelling, “Go Nike!!!” There was even an Australian man running on his own that saw our group and asked if he could join because he runs with the Run Club back home.
DA: While it’s not necessarily a project, one of the more interesting things I’ve been a part of is performing research on the eSports industry. This industry is something I knew existed but never comprehended how big it really was. I have learned a lot about the games, teams and players. The more I learn the easier it is too see how important it is to gain an understanding of this up-and-coming industry. It has tons of marketing potential, especially in the experiential world.
AD: The internship is down to its last month- do you have any projects you’re looking forward to or goals set for yourselves?
DA: I am definitely looking forward to working the PGA Championship. MKTG will be hosting a hospitality room at Baltusrol Country Club, the venue of the tournament, and will be hosting clients and partners throughout the week. Since my first week at MKTG I have helped plan the gifts/premiums, room décor, the social media plan and overall logistics for the week. I am very exited to be working on site and see all the work we have put in come to fruition. It doesn’t hurt that I am a big golf fan as well!
CK: The same goes for me- I am really looking forward to the PGA Championship. I have always had an appreciation for golf and to have the chance to work for MKTG at this event is an incredible opportunity.
Stay tuned for Part Two when Dan and Connor wrap up their summer with MKTG.
–provided by MKTG New York
Thanks to our friends at Event Marketer for showing this awesome activation some love!
The social media hub at the Wells Fargo Championship, a professional golf tournament on the PGA Tour held in early May in Charlotte, NC, this year generated 40,000 social engagements by fans and 310 million impressions throughout the week. It has been hailed by golf’s powers that be as a best practice for amplifying the social impact of a tournament by leveraging all major social platforms, including Instagram, Facebook, Twitter, Snapchat and LinkedIn, ultimately generating brand and name exposure for the bank.
“The explosion of content and engagements that we are seeing from fans is pretty crazy, but good,” says Nick Carey, vp-sponsorships at Wells Fargo. “We feel like we’ve built a really neat model that is working.”
Housed in a welcoming, casual environment that was open to the public, the hub offered lounge areas with tvs, snacks and giveaways, along with an ATM, phone chargers and a wall of screens that display user-generated social posts. This year, the hub even included a branded area for Wells Trade, the bank’s online brokerage platform. Those who took a demo and engaged with one of the brokers on-site were invited to an evening cocktail hour headlined by the Golf Channel’s Gary Williams, as an exclusive perk.
The Championship activated a social hub last year, but a year of learning and building out the practice led to this year’s results. “We’ve tapped into something here, there are a lot of story lines that happen during a tournament week, and by having this social hub here on-site we are enabling and amplifying the impact of all of the conversation,” Carey says. (Check back next week for a deeper dive into the hub and why it works.) Agencies: Team Epic, Norwalk, CT; Postano, Portland, OR (social aggregation).
Dentsu agencies merge to form local branch of MKTG
Dentsu Aegis’ global lifestyle marketing arm MKTG is to get an official foothold in the Australian market after local network agencies, ApolloNation and Team Epic, have come together to service the one MKTG umbrella brand.
Marking the launch of Dentsu’s ninth global network brand and lifestyle agency, MKTG will be headed up Matt Connell in the role of managing director of sport and entertainment and Kylie Green as managing director of activations. Both roles will report into Dentsu Aegis Network ANZ CEO, Simon Ryan.
The launch of the MKTG network brand in Australia adds another string to the bow of the agency’s further 30 offices across 17 countries globally, and more than 1,450 specialist activations staff with headquarters in New York.
MKTG will look to lead in lifestyle marketing across the key service pillars of retail and shopper, live and experiential, sports and entertainment, enterprise and creative and innovation.
MKTG is part of the Dentsu Aegis Network globally but this move now sees it technically launch an Australia arm
Ryan says: “The Team Epic and ApolloNation teams share great synergies, and as we combine to become MKTG in Australia, our goal will be to be the best experiential, sport and entertainment lifestyle marketing organisation in the country.”
“This is an exciting chapter in the evolution of our Group and its global vision, and demonstrates our commitment to continually re-shaping our offering to provide the best value possible to our client partners.”
Charlie Horsey, MKTG Global CEO adds: “We have developed a strategy to ensure we not only continue moving forward into the future as leaders in lifestyle marketing, but remain as pioneers in the transformation of our industry.”
Email Nicola at firstname.lastname@example.org.
Article by: Nicola Riches
The brand’s immersive experience simulated the atmosphere of shooting a game-winning free throw.
By Mitra Sorrells Posted April 7, 2016, 7:00 AM EDT
HOUSTON – March Madness is known for creating heart-stopping, awe-inspiring moments as 68 college basketball teams get whittled down to just one that is crowned the N.C.A.A. men’s basketball champion. For this year’s Final Four in Houston, Texas, N.C.A.A. sponsor AT&T worked with Team Epic and MKTG to create an immersive activation at the Final Four Fan Fest designed to help fans feel connected to the game, which ties to the brand’s marketing campaign.
“Our current campaign is all about the ‘Network of You’—how AT&T’s network is personalized and keeps you connected to the things that are important to you any time and any place,” said Enrique Casanova, vice president of Team Epic. “There is probably no other sporting event in this country that creates the roller coaster of emotions that the N.C.A.A. tournament does. So we wanted to see if there’s a way to capture that emotion in a tangible way and show people what it feels like, to give college basketball fans that very future-forward, connected experience.”
Read more here at BizBash.com
And that’s a wrap!!
Huge shout out to the totally tireless, amazing MKTG and Team Epic team effort out in San Francisco in pulling off no less than dozens of truly awesome activations.
In case you missed it, we’ve kept our social feeds active with content from the week including our very own video content series called “Theo on the Street” that we’ve posted to our brand new YouTube Channel as well as Facebook, Instagram, etc. Check it out below!
Theo on the Street: NFL Experience
We are so thrilled and proud to have been representing the San Francisco Bay Area Super Bowl 50 Host Committee for the last 16 months, including developing and running THIS AWESOME TOUR. It has been such an exciting road and we can hardly contain ourselves that The Big Game less than 20 days away. And, the major fan activations kick off on January 30th across the Bay Area, just 12 days from now!
MKTG and Team Epic have got you covered, as we are helping some of SB50’s biggest partners activate fan experiences like you’ve never seen before. From events at the NFL Experience at the Moscone Center, to Super Bowl City along Market Street, and beyond, follow us on our social feeds (and our hashtag #MKTGEpic) listed below. We’ll not only help you prepare for your visit to The Bay Area, but keep you posted in real time thanks to our on-the-ground team who will be in the thick of it all. The countdown continues and WE ARE READY!