Archive for the ‘Technology’ tag

TEAM EPIC’S DAY AT MIT MEDIA LAB

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Dentsu Aegis Network’s partnership with MIT Media Lab provides our network’s talent access and connections to some of the smartest minds in the media and technology world. Our people learn, get inspired and make connections through the Lab. This partnership helps our talent stay on top of what’s next so we can in turn help our clients do the same. Last week Eric Ginsberg and Caity Kauffman, our Digital Strategy colleagues from Team Epic, had the privilege of spending the day touring the Media Lab and applying these learnings to their roles.

So what exactly is the MIT Media Lab?

Actively promoting a unique, antidisciplinary culture, the MIT Media Lab goes beyond known boundaries and disciplines, encouraging the most unconventional mixing and matching of seemingly disparate research areas. It creates disruptive technologies that happen at the edges, pioneering such areas as wearable computing, tangible interfaces, and affective computing. Today, faculty members, research staff, and students at the Lab work in 24 research groups on more than 350 projects that range from digital approaches for treating neurological disorders, to advanced imaging technologies that can “see around a corner,” to the world’s first “smart” powered ankle-foot prosthesis. The Lab is committed to asking the questions not yet asked–questions whose answers could radically improve the way people live, learn, express themselves, work, and play.

Read more about Eric and Caity’s insights below….

Eric Ginsberg, Director, Digital Strategy:

We had an amazing opportunity to tour the MIT Media Lab in Cambridge, MA. Overall, we were blown away by the level of innovation in such a wide variety of fields. One of the most impactful sessions was a meeting with Mike Bove, who heads up the ‘Object-Based Media’ lab. Mike holds an SBEE, an MS in visual studies, and a PhD in media technology, all from MIT.

The overview of this lab is as follows: Can the physical world be as connected, engaging and context-aware as the world of mobile apps? We make systems that explore how sensing, understanding and new interface technologies (particularly holography and other 3D and immersive displays) can change everyday life, the ways in which we communicate with one another, storytelling, play and entertainment.

As we think about the future of lifestyle marketing, the ‘Object-Based Media’ lab is a potential resource to help shape the future of how consumers interact with technology.

Caity Kauffman, Senior Manager, Digital Strategy:

The opportunity to visit MIT was amazing. What struck me most was how each individual lab had its own way of exploring and tinkering. Researchers didn’t always know what the end result was going to be or know how today’s development could impact tomorrow. Regardless of the lab, each person had a similar sentiment: sometimes their research fixes a problem they didn’t know existed.

At one of the labs, a researcher named Penny showed us a project where they were developing fabric that curled and shifted when it hit certain temperatures or precipitation. The entire purpose of this research was to simply experiment with ways to cause fabric to move and flex. Their team spent weeks, hours and months poking and prodding at triangle-shaped swatches of different types of fabric. Somewhere along the way, a major athleticwear company saw this as an opportunity to create a ventilated product that opens up when an athlete gets hot.

As someone who is always strategically thinking with a specific goal in mind, it was a unique opportunity for me to talk to thinkers who approach their work in an open-ended manner, and with the freedom to let their curiosity lead the way.

Thanks Dentsu Aegis Network for the opportunity!

–Contributed by Team Epic & MKTG Global Communications Team

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Introducing the Opel Adam: France

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Opel Adam

In order to modernize Opel’s brand image and position its Adam car as the lifestyle partner of women, MKTG created the 1st claw machine with facial recognition technology! In this machine, “Adam” dolls were used as the prize that consumers attempted to grab!

The state of the art technology used sensors for facial recognition. Depending on which direction you moved your head, the claw would move in the same direction. When you opened your mouth, the claw went down to reach for a doll.

If successful, you had the chance to shop for 30 minutes escorted by a “baggy boy” or “Adam”… who later drove the winner home in an Opel Adam!

The campaign was available in 20 shopping malls across France, during 10 weeks and allowed more than 11,300 women to participate. 2,920 lucky winners were escorted during their 30-minute shopping trip by one of 15 baggy boys while 600 lucky winners were driven home in an Opel Adam.

Take a look below for more photos from our activation!

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Written by Paige McConney
Paige McConney

November 3rd, 2015 at 10:22 am

2015 Warby Parker Hackathon

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Insights by NYC Sales and Marketing Intern Emily Upson

 

What makes a successful Hackathon, you ask?

Had you asked me this a few weeks ago, I would have no idea. Frankly, I wasn’t completely confident in my definition of of a Hackathon. However, as an intern in the NY office of MKTG, I was able to work on my very first Hackathon, and it was awesome.

On July 18-19, MKTG INC produced a Hackathon for our client Warby Parker in partnership with the City of NY Office of Tech and Innovation at Civic Hall in the Flatiron District. The goal was to bring together 100 summer interns from companies in the area to spend a 24 hour period in lock down, solving a technology issue for three non-profits. Basically, a tech-for-good initiative.

As part of the core team, we worked for months for this to come off without a hitch. From venue selection to sponsorship procurement to donation outreach, collateral design, run-of-show, speaker training, intern recruitment, staffing and all the way through to production, it was a huge undertaking.

At kick off around 3pm on Saturday, July 18th, nearly 100 talented tech interns from the NYC area gathered for 24-hours to compete against each other for rewards that went far beyond bragging rights. Unlike my previous interpretation of a hackathon – cracking codes, breach firewalls – these interns used their tech skills and savvy to solve current issues faced by prominent NYC non-profits: Blue Ridge Labs, NYC Department of Homeless Services, and Donorschoose.org.

Although these interns were working tirelessly throughout the night, this isn’t to say they weren’t having fun, and they definitely weren’t going hungry. Participants could blow off steam by playing foosball or ping-pong, flying mini drones, and solving Rubik’s cubes, while consistent bouts of meals – a boatload (like hundreds and hundreds of tubs) of delicious Tribe Hummus of every variety, jars upon jars of candy, mountains of food, and of course #HudsonHack gear and toys kept them on their toes.

After hours of hard work, 24 to be exact, each team of 3-4 interns presented their final pitches to a panel of impressive judges including Minerva Tantoco, NYC’s Chief Technology Officer; Shelley Leibowitz, Board of Directors of E*TRADE and former CIO of Morgan Stanley and World Bank; and Alan Wade, Board of Trustees of The Aerospace Corporation and former CIO of the CIA.

The teams were judged on multiple aspects of their presented solutions, the most important factor being social innovation that solves an issue for the the greatest good. For example, one team developed an interactive map that showed where specific donations have the most impact, to an app that allows families to find safe educational events for their children during the summer break. In the end, the riseUP app won for incentivizing donations from diners and participating NYC restaurants to aid homeless shelters and kitchens in the area.

Overall, it was a ton of work but such an incredible experience.  And working with a brand like Warby Parker was so much fun. It’s an amazing company with a cool culture that I really enjoyed being part of. Thanks to MKTG for this great opportunity I always remember fondly. What a great summer this has been!

 

 

 

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Warby Parker HudsonHack – Interns Needed!

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hudsonhacknyc

Hello Tech Interns!

MKTG INC is working with Warby Parker and the City of New York to host the first-ever citywide intern hackathon competition – HudsonHack: NYC Intern Edition. The hackathon takes place July 18-19 at Civic Hall in New York City.

Our goal is to find 200 interns representing awesome organizations from across the five boroughs to sign up for the hackathon. The interns must be working in a technical position in New York City. What might you get in return you ask? Bragging rights, networking opportunities, solving a business challenge faced by a non-profit and a chance to win prizes from a few amazing sponsors!

We need your helping finding these super-talented interns to sign up and compete in this event. Is this you? Do you know someone who would be perfect for this opportunity? If so then sign up or send them our way!

Click HERE to sign up.

See you Saturday!

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Written by Paige McConney
Paige McConney

July 13th, 2015 at 4:25 pm

#OwnYourTomorrow

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In support of Charles Schwab’s launch of Schwab Intelligent Portfolios™, we constructed a two-story Schwab Intelligent Portfolios Pop-Up Lounge in two major cities – New York and San Francisco between March 16th and April 1st.

The consumer engagement launched in New York’s iconic Grand Central Station within Vanderbilt Hall and then on to San Francisco’s Justin Herman Plaza. With a focus on commuter locations, this effort merged sophisticated style, technologies and partnerships. In line with the technology-based product, we provided consumers with an interactive robot barista making and delivering coffee, multi-touch IR tables, second story LED screen and an automated ordering system for complimentary coffee provided by Nespresso.

CSOur lounge served as a conduit for Schwab financial professionals to speak with consumers about the product and a place to enjoy coffee with free WiFi. The activation was positioned to live beyond the physical space through social the extensions @SchwabBlue and #Ownyourtomorrow.

The overall results were very strong as it relates to eyes on the product, lounge visitors and meaningful one-on-one engagement.

Brook Soss contributed to this article.

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What’s In Your Wallet, Kerry?

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Have you looked at your business card recently? If not you should. MKTG INC’s cards are known for their unique perspective and purpose (the latter being expressly to embarrass their bearer, natch). This column takes a look at the business cards of our coworkers and hears the stories behind them. Here’s the story behind the business card of  Kerry Lange, VP, Strategy & Operations in MKTG INC’s San Francisco office.

Kerry knows how to connect people, ideas, strategies and the dots.
I am the epitome of a connector – Malcolm Gladwell could have written about me in The Tipping Point. If you need a job, have a job, or have any kind of need whatsoever, I can probably connect you to someone who can help.

I’m also one of those weird people who can instantly envision what an event or experience is going to look like, and can drill down to the nuts and bolts of how it’s all going to come to life. Guess that’s why I do Strategy and Operations.

From locally sourced bourbon brine to nationally recognized above-the-line, Kerry knows quite a bit about a lot of things. She can throw down on beacon technology while heating it up over bacon mixology. She can quote Blondie lyrics while spouting urban farm statistics.
Yes, this is dorky, but I actually read the dictionary and encyclopedia (as books!) in elementary school. I love to get into analytical discussions about whatever my current obsessions are – right now it’s cutting edge technology for events, the local and artisanal food movement, and always, music. Thankfully I live in San Francisco, which is a rich resource for all three. And I do a mean Blondie at karaoke!

Basically she IS ambient context identification, in human form. We definitely advise opting in.
I love the idea of getting the information I want, when I need it, in exactly the right context. iBeacons can be such a cool way to create a deeper connection and interactive experience, making you feel like you have the world right in your hand. Imagine attending Jazzfest, and while you’re walking around you get a notification that your favorite jambalaya stand is only 50 feet away, and that the blues musician you want to see starts in 15 minutes – makes it so much easier to plan the perfect day and not miss out on the things you love. I expect to see a lot more brands and events opting in to this awesome technology.

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What’s in Your Wallet, Deb?

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Have you looked at your business card recently? If not you should. MKTG INC’s cards are known for their unique perspective and purpose (the latter being expressly to embarrass their bearer, natch). This column takes a look at the business cards of our coworkers and hears the stories behind them. Here’s the story behind the business card of Deb Friar, SVP, Business Development in MKTG INC’s Cincinnati office.

You won’t meet many people who love both technology AND being a beachcomber, but Deb is not known as a person who typically takes the traditional route.
From retail management (Target) to brand marketing (Pepsi) to technology marketing services biz dev (Catalina) and from Minnesota (the tundra) to Florida (the beach!) – my path has been anything but traditional.

That trait is especially clear in how she helps her clients see beyond traditional marketing to adopt bolder, community-driven programming.
Clients take the safe route by doing what they’ve done before. It’s the role of biz dev to remove the risk associated with trying something new. It takes patience and perseverance to build trust with prospective clients. I’m fortunate to work with the best and brightest in the world of marketing!

Just don’t ever try to bury her in the sand.
I’m like other biz dev folks – we rise to the challenge!

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Experiential Brand Spotlight: GoPro

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Photo courtesy of Adweek.com

Maya Angelou once said: “People will forget what you said, people will forget what you did, but people will never forget how you made them feel.”

These days that famous line is especially resonant for us as experiential marketers. Consumers today seek inclusion, conversation, and, above all, powerful emotion from their brands. As technology thrives and the world vacillates between online and off, brand interactions must be deeply personal, customized and meaningful. At the core of all this lies experiential, the place where people join your circle, trust is built and lasting memories are made. Just one reason why investment in experiential marketing is up nearly 5% from last year.

Knowing the needs, aspirations and interests of the target consumer is more essential than ever before, and one brand has hit all these notes perfectly in 2014: GoPro.

In an era where standalone consumer electronics crash and burn at the hand of the dominant smartphone, GoPro’s $2.95 billion IPO was the largest of its kind in 20 years. What impresses me about this feat is not the camera’s innovative size or quality (while impressive), but rather the way the company has sold people on the experience of using the camera rather than the camera itself. They sell the spectacular memory of catching a surf wave, braving a double black diamond or jumping from an airplane (on my bucket list). A GoPro camera symbolizes the thrill seeker. A society of adventure lovers that captures life’s most exciting moments and empowers them by giving them a voice to share content digitally with fellow enthusiasts.

GoPro’s success is a testament to the emotional value we place on experiences. Technology is making this easier and easier. As we’ve seen with GoPro and other tech wearables, the latest gadgets allow brands to personalize experience even more through robust, user-generated data and content.

So what next? Savvy experiential marketing is the perfect medium for sowing intimate relationships and leaving your consumers feeling valued and inspired. Just look at the brilliant experiential campaigns put out by GoPro, Red Bull or Converse’s  music-recording studios. These are the mavericks that take their purpose to heart and understand that while experiential may not reach the ten million viewers that see a flashy TV ad, it reaches a more concentrated and valuable audience.

 

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Written by Alexander Fellows
Alexander Fellows

December 22nd, 2014 at 3:59 pm

MKTG INC & Yahoo Take Over SXSW’s Brazos Hall

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The annual SXSW festival presents a unique cross section of emerging technology, digital media and entertainment. Through a diverse set of events, Yahoo’s Brazos Hall was a representation of the many dimensions of SXSW and Yahoo. With 8 days of events that included tech talks, comedy shows and music concerts, Yahoo partnered with MKTG INC to become a daily habit for festival-goers.

To kick off interactive, Yahoo Sports hosted a day full of college basketball games, sports trivia and a beer pong tournament. On Sunday, Yahoo Tech editor David Pogue launched his Tech Mix series and included discussions with influencers such as Biz Stone and Brandon Stanton, among others. Other daytime events included recruiting sessions and panels from the Yahoo Finance and Yahoo Sports teams. At night, Yahoo’s Brazos Hall was transformed for comedy showcases, featuring notable comedians such as Tim Meadows, Jeffrey Tambor, T.J. Miller and Adam Pally.

Yahoo

Over the final 5 days of SXSW, Yahoo’s Brazos Hall played host to many top performers. Headlining Tuesday, March 11 was Hey Marseilles, followed by Big Sean and Pusha T in the G.O.O.D Music Showcase on Wednesday night. Blondie and the Foxboro Hot Tubs (aka Green Day) stole the show Thursday and Friday before 2Chainz and B.O.B. wrapped up an incredible week of performances with their Saturday show.

During the day guests were treated to an intimate environment where they could sit in on live acoustic recordings from up-and-coming and established artists such as Spandau Ballet and Mary Lambert as part of  Yahoo Music’s Up Close on Yahoo Screen. Outside of Brazos, Yahoo’s fun purple-branded Barcycle made its way around Austin, giving out purple popsicles and mustaches to SXSW attendees. This activation drew a considerable amount of buzz across social medial platforms, with #yodel as the rallying cry for Yahoo’s week at SXSW.

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In what was a success for both Yahoo and MKTG INC, Brazos Hall became a must-see space within SXSW that represented Yahoo’s innovations. We look forward to partnering with Yahoo again to continue the innovation!

Check out photos from our time at SXSW on Flickr.

Written by: Eric Evenson & Jenny Appel

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Move Over Millennials

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Most of us are still amazed with how much we can do with technology these days. Whether it is paying for Starbucks with your iPhone or adjusting the temperature of your house from any Internet-connected device, screens of any size are changing how we interact with what is around us.
For the children born in the last three to five years, they will never remember a world without a mobile phone or a touchscreen of some sort. Welcome “Generation Screen,” the generation that is always connected and served information on displays everywhere around them. Are you ready?
Not even the largest companies are taking this as seriously as they need to. According to IAB, only 45% of Fortune 500 companies have a mobile optimized site.
Read the full article on AdAge.

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Photo Credit: kiddytrack.com

Most of us are still amazed with how much we can do with technology these days. Whether it is paying for Starbucks with your iPhone or adjusting the temperature of your house from any connected device, screens of many sizes are changing how we interact with the world around us.

Welcome “Generation Screen,” the generation that will never remember a world without Internet connectivity and touchscreen interfaces. While this generation is only three to five years old now, they will be the audience brands will cater to in the not far future. Are brands ready for this?

The truth is, many aren’t ready. Not even the largest companies are taking this as seriously as they need to, as IAB recently found that only 45% of Fortune 500 companies have a mobile-optimized site.

Read more on AdAge.

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Written by Admin
Admin

August 14th, 2012 at 5:29 pm