Archive for the ‘Thierry Jadot’ tag

MKTG Stages DAN Games

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We made the Dentsu Aegis Network in FRANCE Rock ! Getting ready to ZipLine off of the MKTG France/Dentsu Aegis HQ!

We don’t know about other markets, but here in France, Dentsu has been moving really fast with many acquisitions and multiple business challenges. In support of creating connections between the 1400 employees living in France, MKTG France concepted and executed the “DAN Games” – a way to bring people together to stimulate the spirit of community and give DAN France the energy boost to act as one!

CEO of Dentsu Aegis France is jumping from the agency building. Wow! #Aegis #PDG #thierryjadot

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The DAN Games were a fun, high-energy and crazy phygital sport challenge: to reach our global headquarter in Japan…step-by-step! To do so, we provided our 1400 employees with a connected wristband (partnering with Nokia/Withings) and set up an online social platform to count every step made by participating DAN staff. Each brand was then able to compete against other by walking as many steps as possible every week, during the seven week challenge. Every monday, the winning brand received a special gift to enhance life at work during a super fun/healthy breakfast.
To stimulate the DAN community during the competition, we set up a dedicated Facebook page and organised four huge events to really bring people together and celebrate:a
– a zip line (see above)
– a tight rope across the DAN building
– a giant laser game and all-staff afterwork music party
In the end, we rewarded everyone (we all collectively walked the distance from Paris to Tokyo 14 times) with a new space/café open to all employees during the day for working and at night for agency parties! Free foods and other treats will also be available. The space is under construction and should open in the coming months.
The DAN Games was entirely designed and implemented by MKTG teams (more specifically by our corporate sport teams -named WUKA- who deliver similar animations to several clients in France). Our scope of work included :
– Creative concept
– Partnership with Nokia/Withings to provide all employees with a connected wristband + launch a platform
– 8 events / breakfast
– 3 big events
– Social media management
– project management and internal coordination with all staff, agencies etc.
To learn more contact Julien (JULIEN.GROLLEMUND@mktg.com)
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Written by Stephanie Rudnick
Stephanie Rudnick

September 21st, 2017 at 1:13 pm

MKTG Welcomes French Sports Marketing Agency Keneo to the Family

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PRESS RELEASE: Dentsu Aegis strengthens sports marketing offering in France with acquisition of Keneo

September 21, 2016: Dentsu Aegis Network today announces the acquisition of Keneo, a leading French sports marketing agency. Keneo will be fully integrated into Dentsu Aegis Network’s lifestyle marketing agency MKTG, further strengthening the brand and the network’s sports consulting and marketing offering.

Founded in 2008 and screen-shot-2016-09-21-at-10-25-34-amheadquartered in Paris, Keneo provides a complete service offering from strategic consulting to execution, both in France and internationally. With a strong team of 30 sports marketing experts, the agency serves a large variety of professional clubs and organising committees, including the French Football Federation, Tokyo 2020, Paris 2024, Paris Saint-Germain and the National Rugby League, among others.

Following the acquisition, Edouard Donnelly, Chairman of Keneo, and Franck Ladouce, CEO of Keneo, will continue to lead their successful team, becoming CEO and Deputy CEO of MKTG France respectively. Both will report to Thierry Jadot, CEO of Dentsu Aegis Network France, Benelux and MENA, and work directly with Charlie Horsey, Global Brand President of MKTG, on integration, collaboration and business development.

Thierry Jadot, CEO of Dentsu Aegis Network France, Benelux and MENA, commented: “Keneo complements and strengthens an area of expertise already present in Dentsu Aegis Network’s DNA. This is a fantastic opportunity to project ourselves with even greater strength and speed into the sports marketing and communication sector with an agency that has become a reference in the field. The addition of Edouard and Franck to the Board of MKTG is an important asset for our network, and together we will be able to deliver a wide range of sport and entertainment campaigns and enable greater collaboration within our regions.”

Charlie Horsey, US CEO and Global Brand President MKTG, said: “Providing innovative, insight-driven sports marketing and consulting services to our clients is a huge priority at MKTG and we are thrilled to welcome the Keneo team in France to the MKTG family. Having the ability to leverage and collaborate with our global network of experts and resources will benefit not only everyone at MKTG, but our clients and our partners across the Dentsu Aegis Network as well. We look forward to working with Edouard and Franck and their entire team to achieve great things across France and around the globe.”

Edouard Donnelly, CEO of MKTG France said: “I am delighted to be joining MKTG and Dentsu Aegis Network. It was an obvious step for us to join an impressive network that shares our values and commitment to being at the forefront of sports marketing and we are delighted to join forces”.

Franck Ladouce, Deputy CEO of MKTG France, added: “We are particularly proud to join a group which is renowned for its innovation and creativity. This partnership represents many new opportunities for our people and our clients, combining the expertise of our teams with the strength and know-how of the group’s international network.”

 

–Contributed by Dentsu Aegis Network and MKTG

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