Archive for the ‘Tour’ tag

SBJ: NHL, teams building on success of Centennial Fan Arena tour

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The NHL Centennial Fan Arena, the league’s in-market activation around its 100th season, has proved to be an effective fan engagement tool for both the league and teams, leading to the hope of doing something nationally on a smaller scale in future years.

Launched Jan. 1 in Toronto at the Centennial Classic, the traveling tour has stopped in 16 team cities thus far, logging more than 33,000 miles. More than 200,000 fans have attended, according to the NHL. It will visit the remaining teams by the end of this year, as well as the league’s tentpole events, including the draft and outdoor games.

“Our goal was to figure out how we were going to reach out and touch fans during the centennial year, and we’ve seen how each of these cities have embraced it,” said Steve Mayer, NHL executive vice president and chief content officer. “We knew we were producing a lot of good content during the centennial, and wanted to make it as far-reaching as possible, even to the point where it was in your backyard.”

The fan arena, which consists of two 53-foot trucks and was created alongside MKTG and Palmer Audio, includes several elements for fans such as a ball hockey rink, a virtual reality Zamboni experience and a 1,000-square-foot museum display of memorabilia, photos and interactive displays.

Designed to provide fans with a historical look at the sport along with interactive games, the tour has built upon what many teams have begun doing across the league.

For example, the Arizona Coyotes launched their own mobile tour event in December 2015 that included an interactive slap shot game and player features. It travels to festivals, schools and other events around its metro area.

When the league’s truck tour was scheduled to come to the city for two days in early January, it secured a spot at a popular outdoor shopping center where it also held a viewing party for an away game. More than 14,000 people attended in Tempe, with the Coyotes able to sell “numerous” flex packs, mini-packs and single-game tickets, said Rich Nairn, executive vice president of communications and broadcasting.

While the Nashville Predators have an outdoor activation in a plaza outside their stadium for most home games, the chance to bring elements of hockey history to the city as part of the NHL tour was key for a city that has been in the league for fewer than 20 years.

“For many fans in markets like Nashville, they may never get to the Hockey Hall of Fame [in Toronto],” said Gerry Helper, Predators senior vice president and senior adviser. “To be able to bring even a small version of something that features the game’s traditions, its changes and history really helps to grow the appreciation of the sport, the league and our team here.”

The NHL has nine of its sponsors — including Bridgestone, Dunkin’ Donuts and SAP — supporting the tour, and has encouraged teams to have their own sponsors activate alongside the events. In Nashville, Dunkin’ is also a local sponsor and handed out free coffee and doughnuts, and the Tennessee Lottery also activated alongside the two-day event. Mayer said the league is working with all the teams along the tour to optimize the stop as best as they can, both for sponsors and fans.

Mayer said based off the feedback he has received during the planning of the truck tour, he expects all the league’s teams to plan their own in-market tours. He said the league is also aiming to be involved as well, even if it’s just ensuring the most popular element of the current tour is there — the Stanley Cup.

“We’re still trying to figure out how we’re going to do that, but it’s really opened up our eyes in a great way,” Mayer said. One of the factors will be on how much money the league allocates to those efforts.

The NHL declined to comment on the cost of the truck tour. The tour is free to all fans.

SOURCE: By Ian Thomas, Staff Writer Published in SportsBusiness Journal on May 15, 2017

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Written by Stephanie Rudnick
Stephanie Rudnick

May 15th, 2017 at 3:47 pm

Wells Fargo 2016 Together Experience Announces Autumn Tour Dates: Together We’ll Go Far

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Photos courtesy of MKTG Atlanta/Wells Fargo.

The Wells Fargo 2016 Together Experience Mobile Tour continues into the fall with more dates across the country. The tour has already hit major Music Festivals, Sporting events, Pride Festivals and Cultural Events. Consumers are given the opportunity to experience memorable and engaging activities- from virtual reality to photo ops to activity challenges. Our goal is to strengthen the key idea that Together We’ll Go Far.  A highlight of the Together Experience is a virtual reality challenge “Treasure Quest” that allows consumers to experience Wells Fargo brand history. Users enter a virtual world, transporting them to the brand’s 1860s beginnings back West. Users are greeted by the Virtual Banker at the start of their journey and then challenged to Gold Rush–era activities like gold panning while being guided by the Banker. Throughout the “Treasure Quest”, the user is directed to Wells Fargo ATMs and must complete their challenge back in time to return to modern day. This experience incorporates Wells Fargo’s current technology while providing the user with a greater understanding of the brand’s heritage. Join our Experience throughout 2016’s below dates and see how we can accomplish more, together.

National Tour Team Schedule

09/02 09/05 Matthews Alive Matthews, NC
09/17 09/18 LA County Fair Pomona, CA
09/24 09/24 San Jose Earthquakes Title Night San Jose, CA
10/01 10/02 Issaquah Salmon Days Issaquah, WA
10/08 10/08 Texas A&M First Home Game College Station, TX
10/15 10/15 Taste of Soul Los Angeles, CA
11/04 11/06 Dia de los Muertos Festival Las Vegas, NV

 

Turnkey Tour Schedule

09/09 09/10 Fiesta Mexicanas Wenatchee, WA
09/10 09/10 HRC Washington, DC
09/16 09/16 El Grito 2016 Portland, OR
09/24 09/24 National Book Festival Washington, DC
10/01 10/01 Battle of Piney Woods Houston, TX
10/02 10/02 Fan Fest NBA Portland, OR
10/05 10/06 Concord Nat’l Customer Service Week Concord, CA
10/21 10/23 Carolina Balloonfest Statesville, NC
10/23 10/23 Calle Orange Orlando, FL
11/16 11/18 National League of Cities Pittsburgh, PA
12/28 12/28 Texas Bowl Game Houston, TX
12/29 12/29 Valero Alamo Bowl San Antonio, TX

 

–Contributed by MKTG Atlanta 

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Written by Andrea D'Alessandro
Andrea D'Alessandro

August 31st, 2016 at 3:10 pm

Free Days With George National Tour kicks off May 3rd from NYC

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george3

Bestselling author Colin Campbell and one very big dog named George will kick off a nationwide tour beginning Tuesday, May 3rd in New York to coincide with the official launch of the highly-anticipated memoir Free Days with George (Penguin Random House). The book has been named one of the Top 20 Editor’s Pick for Spring Nonfiction by Amazon Free Days with George is the remarkable true story of a 140-pound homeless dog named George and his adopted human Colin, who felt like his life was crumbling around him. George teaches Colin the real meaning of happiness and hope through their connection which transcends a lot of things we know about loyalty and love.

PEDIGREE® is a sponsor of Free Days with George which is supported by a six-week, 24 city tour highlighted by retail book signings, media interviews and visits to select animal rescue shelters. As a sponsor of the tour, PEDIGREE is not only supporting the adoption cause, they are also generously donating dog food to shelters across the country, furthering the goal of donating more than 10 million bowls to dogs in need in 2016.

george

On Tuesday, May 3, 2016 Campbell and George will visit the Humane Society of New York located at 306 East 59th Street at 10:00 a.m. to bring awareness and assistance for all of George’s fellow rescue dogs. During the appearance George will visit with other rescue dogs in the shelter while Campbell speaks about their own journey which took George from being abandoned and homeless to becoming one of the most popular surfing dogs in California as told in Free Days with George.

On May 1st, 2016 at 1:00 pm Campbell and George will be hosting an official book signing launch event at Anderson’s Book Shop located at 96 Chatsworth Avenue in Larchmont, New York. Both Campbell and George will autograph books including one very special collectible paw print that only George can leave behind for fans.

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Free Days with George brings to life the PEDIGREE Brand ‘Feed the Good’ campaign, which is based on the simple insight that dogs and people bring out the best in each other,” said Melodie Bolin, PEDIGREE Brand Manager. “We are excited to be part of a tour that demonstrates the bond between dog and owner while also giving back to shelter animals in need. Throughout the tour we’ll donate to several of the shelter stops, helping provide these animals with the nutrition they need while contributing to finding them a loving forever home.”

The tour will continue on to New Jersey, Philadelphia, Baltimore, Pittsburgh, Detroit, Chicago, Milwaukee, Minneapolis, Denver, Salt Lake City, Los Angeles, Phoenix, Santa Fe, N.M., Tulsa, Okla., Dallas, Austin, Houston, New Orleans, Jackson, Miss., St. Louis, Nashville, Tenn., Asheville, N.C., Raleigh, N.C. and ending in Atlanta on June 10, 2016,

“George is the dog who changed my life. When I was at my worst, he was there to comfort me. He was homeless when I took him in as a ‘rescue’ but as it turns out, he’s really the one who rescued me,” remarks Campbell. Free Days with George is his story but it’s also the story of any of us who have experienced loss or heartache. It’s a book about love, hope and second chances that we all eventually need at some point in our lives.”

Information for pre-ordering Free Days with George here: http://www.penguinrandomhouse.com/books/243531/free-days-with-george-by-colin-campbell/

You can visit Colin and George at

Website: www.freedayswithgeorge.com

Facebook: www.facebook.com/FreeDaysWithGeorge

Instagram: www.instagram/colintown

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Written by Paige McConney
Paige McConney

April 27th, 2016 at 10:46 am

Introducing “Free Days With George”

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FROM THE DESK OF CHARLIE HORSEY, MKTG US CEO AND GLOBAL BRAND PRESIDENT TO ALL STAFF:

One of the things I love about MKTG is how often I hear people sharing with each other some of the passions they have outside of work. In that vein, I’d like to share with you a passion project that a former MKTGer, Colin Campbell, has dedicated himself to for the last several years.

After adopting a formerly homeless, 140 pound Newfoundland dog, George, who Colin credits with changing his life, he decided to write a book and share his inspiring, unexpected personal journey with the world.

FDWG Book

Free Days With George is being released in bookstores across the United States on Tuesday, May 3rd.  MKTG has partnered with Penguin Random House Publishing to help Colin promote the book online and offline. In fact, several MKTG US offices as well as some Dentsu Aegis partner agencies are lending a hand to make this a success. Also, kicking off in early May, we are taking Colin and George on a 25-market bus tour that will be coming to a city near you! More on that in a few weeks.

MKTG has a special relationship with this book at many levels. First, Colin gives us several shout outs throughout the book. But more importantly, a major theme of this book focus on “free days” which is the ability to recognize and appreciate the important things in your life, something I believe in completely.

Colin, who learned the meaning of “free days” from his Grandfather, a decorated WWII veteran, shares the wisdom of “free days” as a life lesson. I believe our society needs to embrace “free days” and we are proud to help share this message.

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As marketers, in this instance, our goal is to help sell books. To do that, we want the book to secure a place on the New York Times Bestsellers list. If you are interested in a great summer read, Free Days With George will be in bookstores May 3rd and is available on Amazon.com now. Also, it was recently selected by Amazon, as one of the “Top 20 non-fiction books” for Spring 2016 and I promise you, it is a very enjoyable read!

Please follow the Facebook page to learn more about Colin and George. Check out the book, and tell your friends and family.  We would love you to become part of the “Free Days” community!
Best,
Charlie

charlie and george

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Written by Stephanie Rudnick
Stephanie Rudnick

April 15th, 2016 at 2:37 pm

Johnnie Walker: Keep Disrupting

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Disrupt SF
These days when people hear “TechCrunch Disrupt,” they immediately think of the Startup Battlefield scenes from HBO’s Silicon Valley. The HBO version, though, is a parody — the headline speakers at the real Disrupt are not startups, they’re CEOs like Salesforce’s Marc Benioff, Yahoo’s Marissa Mayer, Tinder’s Sean Rad and Mark Cuban.

This year Johnnie Walker joined this formidable lineup of innovators by bringing its innovative whisky portfolio to Startup Alley. Disrupt marks the first stop on the Tier 2 House of Walker tour, which brings elements of the larger experiential tour into pre-existing consumer events. The House of Walker tour has been running since 2005 and offers consumers a multi-sensory cocktail and mentorship experience through the different variants of Johnnie Walker.

At Disrupt, MKTG INC produced a booth featuring a bespoke cocktail bar serving Johnnie Walker Red label, Black Label and Double Black cocktails to startups and investors looking to take a break from the craziness. Stephen Wilson, National Master of Whisky, took consumers through an in-depth tasting of Johnnie Walker Black and Double Black. Johnnie Walker partnered with 3D printer Makerbot to create a “Keep Walking” award, given to the startup that best encompassed Johnnie Walker’s pioneering and forward-thinking spirit.

Huan Ho and Dan Ellis of Rallyteam walked away with the “Keep Walking” award. Rallyteam is an employee empowerment platform that helps employees find interesting internal opportunities that fit their skill set. Ho and Ellis received a 3D printed Keep Walking award, an engraved Johnnie Walker Blue bottle, and a complimentary 20-person private Johnnie Walker tasting.

After three exhausting days of pitching and networking, entrepreneurs left Pier 48 one step closer to making their dream a reality.

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