Archive for the ‘Twitter’ tag

WELLS FARGO’S SOCIAL MEDIA HUB IS A HIT WITH GOLF FANS

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EM LogoWells

Thanks to our friends at Event Marketer for showing this awesome activation some love!

Posted on by Sandra O’Loughlin

The social media hub at the Wells Fargo Championship, a professional golf tournament on the PGA Tour held in early May in Charlotte, NC, this year generated 40,000 social engagements by fans and 310 million impressions throughout the week. It has been hailed by golf’s powers that be as a best practice for amplifying the social impact of a tournament by leveraging all major social platforms, including Instagram, Facebook, Twitter, Snapchat and LinkedIn, ultimately generating brand and name exposure for the bank.

“The explosion of content and engagements that we are seeing from fans is pretty crazy, but good,” says Nick Carey, vp-sponsorships at Wells Fargo. “We feel like we’ve built a really neat model that is working.”

Housed in a welcoming, casual environment that was open to the public, the hub offered lounge areas with tvs, snacks and giveaways, along with an ATM, phone chargers and a wall of screens that display user-generated social posts. This year, the hub even included a branded area for Wells Trade, the bank’s online brokerage platform. Those who took a demo and engaged with one of the brokers on-site were invited to an evening cocktail hour headlined by the Golf Channel’s Gary Williams, as an exclusive perk.

The Championship activated a social hub last year, but a year of learning and building out the practice led to this year’s results. “We’ve tapped into something here, there are a lot of story lines that happen during a tournament week, and by having this social hub here on-site we are enabling and amplifying the impact of all of the conversation,” Carey says. (Check back next week for a deeper dive into the hub and why it works.) Agencies: Team Epic, Norwalk, CT; Postano, Portland, OR (social aggregation).

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Written by Stephanie Rudnick
Stephanie Rudnick

June 2nd, 2016 at 3:12 pm

Beyond Sport United 2015 Kicks Off from the Prudential Center

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beyondsport

MKTG INC is proud to be an official partner and supporter of the Beyond Sport United 2015 conference.

This morning on the floor of the Prudential Center, 500 sports and philanthropy executives gathered for Beyond Sport United 2015. Supported by MKTG INC and backed by US Major Leagues MLB, MLS, NBA, NFL, NHL and WNBA, the summit brings together the most powerful sport-led, social innovators and global leaders to discuss how sports teams and leagues can drive positive social change both locally and globally.

Follow along on Twitter by searching for #BeyondTheAthlete and follow @beyondsport

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Guest Q&A: Stephanie Rudnick

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rudnick bw headshot

For this month’s Guest Column, we sat down with Stephanie Rudnick, MKTG INC’s new SVP, Marketing Communications. An almost 20-year industry veteran, Stephanie shares her thoughts and expertise on the world of PR and experiential marketing, MKTG and the best advice she’s ever received.

What will your role be here at MKTG INC?
I’ll be developing and managing all aspects of the company’s communication strategy and practice, including media and industry relations, external communications and brand management.

What’s the best advice you’ve ever received?
“Carpe diem” –  Live each day as if it were your last. It’s something I’ve lived by since learning about it in elementary school from my favorite English teacher.

How did you get into PR?
When I decided on my major, it was WAY before PR was as widely understood as it is today. I spent a lot of time working with non-profits in high school in Chicago and loved when the media would come to our events and publicize our causes. When I learned that I could study journalism with a PR focus, it just felt right. I went to college at USC in Los Angeles because I wanted to study in a major city where my teachers were working professionals in my field, but also because the location would offer me access to a wide array of internships. I was lucky enough to have internships every semester – from beauty to music to technology to entertainment and celebrity publicity – which helped expose me to how different PR can be depending on the client. Since then, I’ve done pretty much every kind of PR across a ton of verticals, both agency and in-house. Now that I’m older, one of my favorite things is to mentor young people who are interested learning how to navigate the business and continue to help them along throughout their careers.

What publications or websites do you find most relevant to your career?
It’s part of my job to read, read, read and do my best to stay on top of what’s going on in our industry and in general. So, I start my day with a scan of Twitter, which helps me get a handle quickly on the news of the day. Then, first thing at work, I go old-school and get my hands dirty tearing through the New York Times and the Wall Street Journal.  I also read the hard copy of the Sports Business Journal and the SBJ’s three daily e-newsletters, as well as MediaPost, EM, Adweek and AdAge. The list goes on and on.

What are some of your favorite work experiences?
I’m so grateful that my job has afforded me so many amazing experiences. I’ve been able to travel around the globe, working, and experiencing working in other cultures. One of the craziest experiences was in Beijing, when just hours before a press conference I was organizing, a friend tipped me off that if I wanted the media to actually publish/broadcast something, I had to give them a gift and CASH. For real. That was fun to have to explain to finance why the company owed me thousands of CNYs in cash and for T-shirts from the hotel gift shop! I also have to share that one of my all-time favorite nights at work was in 2012 at the NFL Draft when my client, Andrew Luck, was drafted first. It was so crazy and exciting and anxiety-inducing being backstage with Andrew and his family and all of the other draftees and their families, waiting for “the call” from the teams. Not sure that will ever happen again, unless my son decides that’s the route he wants to take…urgh.

Who have been your favorite clients?
That’s a hard one but I would say that working with the totally courageous and amazing NBA center Jason Collins was a highlight of my career.

What are your favorite apps?
Amazon, Uber, Starbucks, SportsCenter, Swarm, American Airlines, Diapers.com, Fitbit, WeatherBug, WhatsApp, FlightTracker, OpenTable, Seamless, Timehop and Tile.

What are three things you can’t travel without?
Earplugs, a flat-iron and my Philips Sonicare toothbrush

When not at the office, where are we most likely to find you? (Not that we’ll be looking, of course.)
At home in Battery Park or running around downtown Manhattan with my husband Duncan, and kids Charlie (2 1/2) and Matilda (5 months). And probably reading.

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Will Mobile Ads Compromise the User Experience?

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Mobile AdPhoto Credit: William Hook

Mobile phone use has become pervasive in our lives – there are now 5.3 billion mobile subscribers worldwide, with a recent study showing that 3 out of 5 U.S. smartphone users do not go longer than one hour without using their phones. So, it only makes sense that advertisers are taking note and looking to connect with consumers in the places they spend the most time.

With that in mind, all of the major players are taking steps to beef up their offerings in hopes of cracking the promising mobile market. Both Facebook and Twitter have seen their mobile ad revenue surpass their web offerings. Following suit, LinkedIn recently announced that it too will soon begin to offer more mobile advertising opportunities.

At the end of the day, advertisers and Web giants alike recognize the need to sell more targeted and effective ads, and mobile is a prime opportunity to do just that. But, since mobile displays offer such a limited amount of space, the challenge becomes integrating ads in a way that doesn’t compromise the user experience.

A great example of this is Twitter’s “Quick Bar,” launched last year, which hovered at the top of screens to prominently display sponsored placements. However, after strong user complaints, this feature was quickly removed. This March, Twitter announced it would again enable mobile Promoted Tweets, but these would remain in feed and only where relevant, an obvious move to compromise with users. In a similar stroke, Facebook is now offering Sponsored Stories for mobile, which enables advertisers to place content in users’ news feeds. The social network will have to walk a fine line between inundating users and creating ROI for advertisers.

As the pressure to monetize mobile apps increases, it will be interesting to see how platforms maintain a quality experience lest they begin to lose users by cluttering interfaces.

Written by: Kristen Winzent, MKTG INC

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Written by Admin
Admin

June 26th, 2012 at 12:56 pm

Sharing is Caring

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At the company’s annual Worldwide Developers Conference, Apple announced integration of Facebook and Twitter into their mobile and desktop operating systems.
Whether it is an fascinating article, a photo of friends, or where you are on a Friday night, Apple is making it easier to share with a click of a button and the swipe of your finger. Did I mention that Siri can help you out?
In addition to full system integration of Facebook and Twitter, Apple also announced that the “Like” button will be making its debut on the App and iTunes Store. Users will also see which friends have liked a particular app, song, movie, or TV show – bringing social influence to one of the most popular digital retailers.
Just when you thought no one would find out that you purchased Justin Bieber’s new song, now your whole social graph knows…

Facebook and Twitter iOSPhoto Credit: Apple.com

At the company’s annual Worldwide Developers Conference, Apple announced integration of Facebook and Twitter into their mobile and desktop operating systems.

Whether it is an interesting website, a photo of friends, or where you are on a Friday night, Apple is making it easier to share with a click of a button and the swipe of your finger. Did I mention Siri is there to assist!

In addition to full system integration of Facebook and Twitter, Apple also announced that the “Like” button will be making its debut on the App and iTunes Store. Users will also see which friends have liked a particular app, song, movie, or TV show – bringing social influence to one of the most popular digital retailers.

Just when you thought no one would find out that you purchased Justin Bieber’s new song, now your whole social graph knows…

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Written by Admin
Admin

June 12th, 2012 at 7:00 pm

Very Pinteresting…

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pinterest-logoPhoto Credit: jeffbullas.com

Every wonder why users are getting tired of reading Facebook and Twitter status’ and resort to pinning their lives away? So did MKTG INC’s Susan Liao, who really pin-points the amazing appeal of the ever-growing social media giant named Pinterest in MediaPost Communications. We highly recommend checking it out–after all, she is the VP of Digital Solutions.

(Duh…Pinning!)

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It’s Happy Hour on Twitter

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Tweet-a-Beer

Thanks to Tweet-a-Beer, you can do more than just send anyone a message over Twitter–now you can send a message…in a bottle!  By connecting your Twitter and PayPal accounts, this online networking app allows you to send beer money in $5 allotments.  Go ahead and send a nice cold one to friends, clients, and colleagues near and far.  Just add a reason, meeting place, or request for the jukebox.

Next round is on you!

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Written by Stephanie Rudnick
Stephanie Rudnick

April 26th, 2012 at 3:55 pm

That Can Be My Next Tweet: Nelson Cruz Is a Perfect Golden Bronze

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Screen shot 2012-04-18 at 5.17.55 PM

For when 140 characters is asking FAR too much…

…there’s That Can Be My Next Tweet. A new site that generates your next potential Tweet based on words or phrases you have used in the past. While the Tweets are usually gibberish, they can provide a bit of nonsensical humor, or they can make you look like you have a man crush on Texas Rangers OF Nelson Cruz (see above – they did seem to nail at least one point though #awesome).

I think it’s now safe to say that we’ve reached true rock bottom of interpersonal communication. It’s a sad day when Twitter provides TOO much freedom in the way of expression.

I will say, however, that it’d be nice to have a blog post generator that just combined random marketing terms to maximize hits.

Engagement. Consumer impressions. Social media. Flash mob.

FLASH MOB.

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Written by Stephanie Rudnick
Stephanie Rudnick

April 19th, 2012 at 5:25 am

A KD IV Christmas: Delivering Online Engagement (and Shoes)

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Oklahoma City Thunder's Kevin Durant poses for a group photo with fans and winners of the new Nike KD Coppers in Oklahoma City, Friday, Dec., 23, 2011.  (Photo by Alonzo J. Adams)

Oklahoma City Thunder's Kevin Durant signs pairs of the new Nike KD IV Coppers for select fans in Oklahoma City, Friday, Dec., 23, 2011. (Photo by Alonzo J. Adams)

This past December, NBA superstar Kevin Durant (KD), with the help of MKTG INC and Nike Basketball, set out in his conversion van to give away pairs of his Nike Zoom kicks, known as the “KD IV Copper.”  The shoe’s unique copper colorway was developed for his Christmas Day matchup with the Orlando Magic.

KD gave away the highly anticipated shoes to fans at three different locations. The twist? No one knew where those locations were ahead of time.

To match KD’s humble demeanor, MKTG INC avoided in-store chaos with a grassroots approach that built a groundswell online. KD posted teasers about the activation via Twitter, giving fans a heads up that they’d need to keep their eyes open to score a free pair.

By featuring destinations from KD’s ‘Basketball Never Stops’ commercial, MKTG INC tied the programming to the brand, while giving fans an intimate experience with their local star.  KD tweeted the destinations in real-time, as fans flocked from all over Oklahoma City for a chance to win a pair of the KD IV Copper and meet the NBA’s quiet superstar.

The response on Twitter was overwhelmingly positive. Over 6000 related tweets were posted over the course of three days, all with one recurring theme: Kevin Durant is awesome (and generous). In fact, a Santa hat-wearing KD made ESPN’s Top 10 Plays on the night before Christmas, spreading Christmas cheer and wishing all a good night.

Oklahoma City Thunder's Kevin Durant poses for a group photo with fans and winners of the new Nike KD Coppers in Oklahoma City, Friday, Dec., 23, 2011.  (Photo by Alonzo J. Adams)

Oklahoma City Thunder's Kevin Durant poses for a group photo with fans and winners of the new Nike KD IV Coppers in Oklahoma City, Friday, Dec., 23, 2011. (Photo by Alonzo J. Adams)

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Written by Stephanie Rudnick
Stephanie Rudnick

January 18th, 2012 at 6:55 pm