Archive for the ‘USOC’ tag

Q&A: At Dick’s Sporting Goods, Why Making Sports Matter Goes Beyond The Game

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Great Q&A from our friend Barry Janoff from NewYorkSportsJournalism.com of our client DICK’S Sporting Good…doing good once again!

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By Barry Janoff

August 10, 2015: Dick’s Sporting Goods wants to have both an immediate and long-term impact in sports and beyond, not just as a national retailer— with more than 600 locations in 46 states and growing — and as a rookie partner with the U.S. Olympic Committee, but also in the way it connects with students and athletes.

Last year, under the auspices of Dick’s Sporting Goods Foundation, the company founded Sports Matter, a multi-year project that has committed $25 million to support youth athletics, with a focus on programs and teams that were being or about to be eliminated due to budget cuts.

The problem is nationwide, and growing. According to Dick’s, between 2009-2011, some $3.5 billion was cut from school sports budgets, and by 2020 an estimated 27% of public high schools in the U.S. will not have any sports. “Saving youth sports is a core mission of our company,” said Lauren Hobart, svp/CMO for Dick’s Sporting Goods and president of The Dick’s Sporting Goods Foundation.

The platform expanded this year, including aligning with DonorsChoose.org, a crowd-funding destination, to reach more people and assist more programs.

To help drive awareness, Dick’s is working with a roster of sports and media celebrities, some of whom gathered for a recent media event and panel discussion in NASDAQ MarketSite in New York’s Time Square to launch the second year of Sports Matter.

The panel included former NFL head coach and current ESPN and Monday Night Footballcommentator and analyst Jon Gruden, who is in his second year of working with Sports Matter; Carli Lloyd, U.S. Women’s National Team captain and MVP of the recent FIFA Women’s World Cup; Karl-Anthony Towns, the NBA‘s 2015 overall No. 1 draft pick (Minnesota Timberwolves); veteran NFL wide receiver Brandon Marshall (New York Jets); actor Michael B. Jordan (Fantastic Four); Pulitzer Prize-winning journalist and author Buzz Bissinger (Friday Night Lights); and Paul Caccamo, founder and CEO for Up2Us Sports. (Pictured below: Gruden, Lloyd, Towns.)

This past February, Dick’s signed a deal to become the official sporting goods retail sponsor for the U.S. Olympic Committee and Team USA. The alliance is anchored by The Contenders, an in-store program to provide U.S. Olympic and Paralympic hopefuls with flexible work opportunities and other support to help them reach their goal. Lead spokesperson is Kerri Walsh Jennings, three-time gold medal winner in beach volleyball.

Read more here

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Written by Stephanie Rudnick
Stephanie Rudnick

August 11th, 2015 at 11:17 am

DICK’S Sporting Goods Taps MKTG INC as Agency-of-Record

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dicks BEST

DICK’S Sporting Goods, the largest U.S.-based sporting goods retailer with more than 600 locations has chosen MKTG INC as its Event, Community and Experiential Agency-of-Record. We are tasked with providing strategy, planning, account management, as well as sponsorship activation of the 2015 DICK’S Sporting Goods Pittsburgh Marathon, line-of-business expansion development and ongoing integration and positioning of community marketing managers.

“We have been working with MKTG for well over a year on several projects and have been so impressed with how, from strategy through to execution, they consistently over-deliver,” said Mark Rooks, DICK’S Sporting Goods Vice President of Sports and Community Marketing. “This is a really exciting time at DICK’S as we roll out several sponsorships and consumer and business-facing programs that MKTG will help us bring to market. We could not be more thrilled with our selection.”

“We are so proud of our great success and influence within the retail, sports, entertainment and community-building space over the years and have truly enjoyed working with DICK’S in helping them think differently about their sponsorship and engagement executions,” said Charlie Horsey, CEO, MKTG INC. “DICK’S Sporting Goods is loved by people of all ages, which makes developing strategies, to engage consumers and the DICK’S community so exciting by leveraging both digital tools and live activations that resonate.”

The account will lead by Kevin Collins, GM of MKTG’s Chicago office and the core team will include members form across the agency’s US footprint.

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