Archive for the ‘Victoria and Albert’ tag


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The Victoria and Albert Museum in London has a new exhibition that speaks, I think, to what we do here at MKTG INC.  The V&A invited nineteen architects to submit plans for tiny structures representing the concept of escape, and then they built seven of them.  They’re nestled among the regular exhibits, and visits can actually enter and explore them.

My favorite is Ark by Rintala Eggertsson Architects, a wooden tower with walls of books that surround a central staircase and little reading nooks–you experience the structure itself in real life, and you can also experience the worlds hidden in the books in your imagination.  All of which shows yet again that unique, immersive experiences can be utterly transporting and powerful. Via treehugger

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Written by Megan O'Malley
Megan O'Malley

June 22nd, 2010 at 11:42 am