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boschi records

I spend a lot of time collecting and listening to music. Each year, I try to write off all the money I spend expanding my music collection on my income tax return as “research.”  I think this is a totally fair line item to claim. I have learned, and continue to learn, a lot about marketing and branding from the bands I listen to.

Whether it’s the importance of a great logo (NIN), or creating an artistic aura of mystique and curiosity by not including any song titles on an album sleeve (New Order), I think it’s fascinating how musical acts present and sell themselves. Don’t kid yourself; they all do it. From the corporate Timberlake to indies Diplo or Passion Pit.

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Written by Paul Boschi
Paul Boschi

January 13th, 2010 at 6:27 pm

Posted in Music

Tagged with , , ,