Archive for the ‘VIP’ tag

IBM’s Tony Awards Watch Party

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They say the lights are bright on Broadway and last month, the third annual Official Tony Awards Watch Party presented by IBM was the brightest star.

80 guests joined IBM for this buzz-worthy event, of which 35 were unpaid social influencers from theater, sports, and technology. Influencers included renowned actors and actresses and contributors to Playbill, Teen Vogue, and Essence Magazine. Check out some of their coverage here.

In 2014, MKTG identified a lack of attribution and conversation surrounding IBM’s partnership with the Tony Awards, during a social conversation audit utilizing proprietary listening tools. To combat this, MKTG developed a hosted viewing event for relevant voices in the theater, tech, and sports community to come together on Broadways biggest night. Since debuting in 2015, the IBM Watch Party has seen tremendous growth and fulfilled its goal of creating a common Tony Awards viewing experience and digital space for theatre aficionados to share in the excitement of the Awards while connecting back to IBM.

The event was revamped this year to continue to raise the bar of VIP influencer events and to creatively drive social conversations and real-life interaction between influencers and IBM. MKTG choreographed a series of unique content opportunities that showcased IBM’s Watson technology in relatable ways, from Chef Watson inspired drinks and chocolates to the infamous Watson Beat platform. 2017’s #WATCHPARTYIBM saw a 38% increase in social conversations and over 34 million potential impressions – this is doubled from 2016. Bravo team!

Take a sneak peek at the crowd-sourced Cinebody sizzle reel here and the photo gallery below!

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Written by Paige McConney
Paige McConney

July 6th, 2017 at 3:00 pm

PGA Championship 2016: Recap

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Jordan Spieth signing autographs for fans on the last day of practice rounds which also happened to be his 23rd Birthday.

Jordan Spieth signing autographs for fans on the last day of practice rounds, which also happened to be his 23rd Birthday.

From July 25-31, MKTG hosted dozens of our clients and partners at the 2016 PGA Championship in our private VIP hospitality suite within the historic Club House at Baltusrol. Despite the hot and humid forecast, we all had a blast traversing the course catching some world-class golf.

We also all witnessed history as Jimmy Walker took home his first major title finishing -14 and holding on to the lead the entire time. Walker became the first wire-to-wire winner of the PGA Championship since Phil Mickelson, who won at Baltusrol in 2005. In fact, all four majors this year were won by first-timers including Masters champion Danny Willett; Dustin Johnson, who won the United States Open; and Henrik Stenson, the British Open champ. Walker had missed the cut in his last two majors, never finished higher than tied for seventh at any major and was perhaps best known on the PGA Tour for his unusual hobby: astrophotography, according to the New York Times.

In addition to witnessing Walker’s triumph, we saw reigning PGA Champion Jason Day, the world’s top ranked golfer, make the final holes crazy intense on Sunday , and even got up close and personal with stars like Jordan Spieth, Rory McIlroy, Dustin Johnson, John Daly, among others. Check out our snaps below and on Instagram and Snapchat.

 

-Contributed by MKTG New York summer intern Dan Andree

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CÎROC at Coachella

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In celebration of their affinity for entertainment and fashion, CÎROC Vodka and MKTG teamed up with Revolve to bring Coachella’s most exclusive guests the hottest (literally and figuratively) desert oasis party: Revolve in the Desert. Aimed at engaging fashion influencers, celebrities, and luxury consumers, the VIP activation married custom cocktail experiences from CÎROC and Baileys with intimately curated lounge spaces, premium gifting and live performances. Over 3,000 guests attended across the two day event, with special appearances from ASAP Rocky, Kendrick Lamar, Russell Simmons, Tyler The Creator, Dani Song, Chiara Ferragni, Emily Ratajkowski, and Camilla Coehlo among others.

Check out the photos below!

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The OtterBox OtterTour is on the road again!

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From the OtterBox Blog:

It’s summer concert season, and OtterBox is taking protection on the road with the 2015 OtterTour – a cross-country trek to festivals all over the U.S.

Join us as we travel the country to make the case to protect your smartphone. You will be able to check out the OtterTour truck for opportunities to play games, win cases and learn about the wide variety of premium protective solutions available for the latest smartphones and tablets.

Follow us on Twitter at @OtterBox for VIP ticket giveaways, behind the scenes content and chances to win prizes for the duration of the OtterTour. Tweet along with use using the hashtag #OtterTour – and if you see the Otter Tour Truck on the road, tweet us a photo for your chance to win!

Check out our tour dates and locations HERE. See you on the road!

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Happiness abounds on the #OtterTour!

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Follow the tour by searching for #OtterTour

 

 

 

 

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Written by Stephanie Rudnick
Stephanie Rudnick

September 4th, 2015 at 12:20 pm

Coachella 2015: Never Ending Flow of Don Julio Tequila at Neon Carnival

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Neon Carnival, the invite-only, after-party to music festival Coachella, returned for the sixth year in a row, but according to LA Times, “this year was bigger and better than ever.” Festival goers enjoyed a “never-ending flow of cold Don Julio tequila” served from the Airstream Speakeasy while partaking in carnival games, rides and dancing late into the night to music by acclaimed DJs Ruckus, Jesse Marco, Kayper, Politik and surprise appearance by A-Trak. Attendees also enjoyed Don Julio’s custom experiences, which included a Don Julio ring toss game and Don Julio giant slide. In addition to Hollywood elite, numerous celebrities were in attendance and enjoyed Don Julio VIP bottle service such as Leonardo DiCaprio, Aaron Paul, Alexander Wang, Ashley Greene, Brian Greenberg, Chanel Iman, Hilary Duff, Jamie Chung, Jared Followill of Kings of Leon, Joe Jonas, Julianne Hough, MUSE, Scott Eastwood, Stacy Keibler and more.

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