Archive for the ‘Virtual Reality’ tag

Why In The Future All Advertising Will Be Experienced

with one comment

“Emerging tech is causing advertising to become increasingly multi-sensory and fully immersive as it moves off screen,” writes the MD of MKTG

Technophiles the world over are looking forward to a day when all forms of content are freed from its present confinement within the four edges of a screen; to be fully multi-sensory, 360-immersive, and at some point beyond the far off horizon, indistinguishable from the real world. The message will not be contained by the medium.

How far are we from such a horizon, and are we sprinting or strolling there are questions that a lot of clever people in white lab coats are posing.

VR may take us a few tantalising strides closer. Some will groan heavily at yet another mention of this particular tech, but if we move our focus away from the headsets and instead look at how the content can be deployed and enjoyed, then interesting signposts emerge.

Earlier this year I was at the launch of the Allianz-sponsored Drone Racing League. A world championship heat will be taking place in the capital as part of London Tech Week this June. Sky were also present to announce their ownership of the broadcast rights. They intend to show the proceedings from an entirely different perspective; those with a heavy dispensation towards all things geek will already know that drone racers pilot their craft through goggles linked to a Go-Pro camera mounted on the drone. This means that home viewers with a Sky package and VR headsets can get closer into the action in an immersive sense – a pilot’s eye view.

Read the rest of the article here

Article written by Michael Brown, Managing Director, MKTG

Share Button

Wells Fargo Puts Virtual-Reality Twist on Experiential Marketing

with one comment

***Many thanks to Wells Fargo for giving our incredible Atlanta team the opportunity to develop this Virtual Reality consumer experience with you!

logo-americanbanker

If you attended the Livermore Rodeo in California in June, you could have tried out one of the hottest technologies that has yet to go on sale to the general public – and it would have been supplied by a bank. Since June, Wells Fargo has been putting virtual reality Oculus Rift Development Kit 2 headsets on consumers at local events across America as the San Francisco bank works to build brand awareness in a fun way.

“It allows us to show we are part of the community,” said Jennifer Copeland, vice president and experiential marketing manager at Wells Fargo. “There’s more to us than financial products. We are able to show you a good time.”

The initiative, which has consumers playing a virtual maze game and includes social media components, represents part of a trend of bank brands creating funkier – and techier – in-person experiences to get in front of consumers one on one, to strike up conversations in a new way, to secure new customers down the road and to have a stronger shot to get positive mentions on the internet.

Read more here

Credit: American Banker

sm-logo-4c

 

Share Button

Written by Stephanie Rudnick
Stephanie Rudnick

September 1st, 2015 at 11:55 am