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Wells Fargo Puts Virtual-Reality Twist on Experiential Marketing

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***Many thanks to Wells Fargo for giving our incredible Atlanta team the opportunity to develop this Virtual Reality consumer experience with you!

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If you attended the Livermore Rodeo in California in June, you could have tried out one of the hottest technologies that has yet to go on sale to the general public – and it would have been supplied by a bank. Since June, Wells Fargo has been putting virtual reality Oculus Rift Development Kit 2 headsets on consumers at local events across America as the San Francisco bank works to build brand awareness in a fun way.

“It allows us to show we are part of the community,” said Jennifer Copeland, vice president and experiential marketing manager at Wells Fargo. “There’s more to us than financial products. We are able to show you a good time.”

The initiative, which has consumers playing a virtual maze game and includes social media components, represents part of a trend of bank brands creating funkier – and techier – in-person experiences to get in front of consumers one on one, to strike up conversations in a new way, to secure new customers down the road and to have a stronger shot to get positive mentions on the internet.

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Credit: American Banker

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Written by Stephanie Rudnick
Stephanie Rudnick

September 1st, 2015 at 11:55 am