Archive for the ‘Wells Fargo’ tag

Wells Fargo 2016 Together Experience Announces Autumn Tour Dates: Together We’ll Go Far

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Photos courtesy of MKTG Atlanta/Wells Fargo.

The Wells Fargo 2016 Together Experience Mobile Tour continues into the fall with more dates across the country. The tour has already hit major Music Festivals, Sporting events, Pride Festivals and Cultural Events. Consumers are given the opportunity to experience memorable and engaging activities- from virtual reality to photo ops to activity challenges. Our goal is to strengthen the key idea that Together We’ll Go Far.  A highlight of the Together Experience is a virtual reality challenge “Treasure Quest” that allows consumers to experience Wells Fargo brand history. Users enter a virtual world, transporting them to the brand’s 1860s beginnings back West. Users are greeted by the Virtual Banker at the start of their journey and then challenged to Gold Rush–era activities like gold panning while being guided by the Banker. Throughout the “Treasure Quest”, the user is directed to Wells Fargo ATMs and must complete their challenge back in time to return to modern day. This experience incorporates Wells Fargo’s current technology while providing the user with a greater understanding of the brand’s heritage. Join our Experience throughout 2016’s below dates and see how we can accomplish more, together.

National Tour Team Schedule

09/02 09/05 Matthews Alive Matthews, NC
09/17 09/18 LA County Fair Pomona, CA
09/24 09/24 San Jose Earthquakes Title Night San Jose, CA
10/01 10/02 Issaquah Salmon Days Issaquah, WA
10/08 10/08 Texas A&M First Home Game College Station, TX
10/15 10/15 Taste of Soul Los Angeles, CA
11/04 11/06 Dia de los Muertos Festival Las Vegas, NV

 

Turnkey Tour Schedule

09/09 09/10 Fiesta Mexicanas Wenatchee, WA
09/10 09/10 HRC Washington, DC
09/16 09/16 El Grito 2016 Portland, OR
09/24 09/24 National Book Festival Washington, DC
10/01 10/01 Battle of Piney Woods Houston, TX
10/02 10/02 Fan Fest NBA Portland, OR
10/05 10/06 Concord Nat’l Customer Service Week Concord, CA
10/21 10/23 Carolina Balloonfest Statesville, NC
10/23 10/23 Calle Orange Orlando, FL
11/16 11/18 National League of Cities Pittsburgh, PA
12/28 12/28 Texas Bowl Game Houston, TX
12/29 12/29 Valero Alamo Bowl San Antonio, TX

 

–Contributed by MKTG Atlanta 

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Written by Andrea D'Alessandro
Andrea D'Alessandro

August 31st, 2016 at 3:10 pm

Why Golf Fans Love Wells Fargo’s Social Media Hub

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The social media hub at the Wells Fargo Championship this year generated record social sharing for the tournament, which takes place each May at Quail Hollow Club in Charlotte, NC. It has been hailed as a best practice when it comes to social media engagement, and we would agree. Let us count the ways (seven, to be exact) the Wells Fargo Championship social media hub enabled social sharing and extended the reach of the tournament…

Head to the article here to explore the seven reasons why golf fans love Wells Fargo’s social media hub!

Article by: Sandra O’Loughlin, Event Marketer

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Written by Paige McConney
Paige McConney

June 17th, 2016 at 9:29 am

WELLS FARGO’S SOCIAL MEDIA HUB IS A HIT WITH GOLF FANS

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Thanks to our friends at Event Marketer for showing this awesome activation some love!

Posted on by Sandra O’Loughlin

The social media hub at the Wells Fargo Championship, a professional golf tournament on the PGA Tour held in early May in Charlotte, NC, this year generated 40,000 social engagements by fans and 310 million impressions throughout the week. It has been hailed by golf’s powers that be as a best practice for amplifying the social impact of a tournament by leveraging all major social platforms, including Instagram, Facebook, Twitter, Snapchat and LinkedIn, ultimately generating brand and name exposure for the bank.

“The explosion of content and engagements that we are seeing from fans is pretty crazy, but good,” says Nick Carey, vp-sponsorships at Wells Fargo. “We feel like we’ve built a really neat model that is working.”

Housed in a welcoming, casual environment that was open to the public, the hub offered lounge areas with tvs, snacks and giveaways, along with an ATM, phone chargers and a wall of screens that display user-generated social posts. This year, the hub even included a branded area for Wells Trade, the bank’s online brokerage platform. Those who took a demo and engaged with one of the brokers on-site were invited to an evening cocktail hour headlined by the Golf Channel’s Gary Williams, as an exclusive perk.

The Championship activated a social hub last year, but a year of learning and building out the practice led to this year’s results. “We’ve tapped into something here, there are a lot of story lines that happen during a tournament week, and by having this social hub here on-site we are enabling and amplifying the impact of all of the conversation,” Carey says. (Check back next week for a deeper dive into the hub and why it works.) Agencies: Team Epic, Norwalk, CT; Postano, Portland, OR (social aggregation).

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Written by Stephanie Rudnick
Stephanie Rudnick

June 2nd, 2016 at 3:12 pm

Wells Fargo Puts Virtual-Reality Twist on Experiential Marketing

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***Many thanks to Wells Fargo for giving our incredible Atlanta team the opportunity to develop this Virtual Reality consumer experience with you!

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If you attended the Livermore Rodeo in California in June, you could have tried out one of the hottest technologies that has yet to go on sale to the general public – and it would have been supplied by a bank. Since June, Wells Fargo has been putting virtual reality Oculus Rift Development Kit 2 headsets on consumers at local events across America as the San Francisco bank works to build brand awareness in a fun way.

“It allows us to show we are part of the community,” said Jennifer Copeland, vice president and experiential marketing manager at Wells Fargo. “There’s more to us than financial products. We are able to show you a good time.”

The initiative, which has consumers playing a virtual maze game and includes social media components, represents part of a trend of bank brands creating funkier – and techier – in-person experiences to get in front of consumers one on one, to strike up conversations in a new way, to secure new customers down the road and to have a stronger shot to get positive mentions on the internet.

Read more here

Credit: American Banker

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Written by Stephanie Rudnick
Stephanie Rudnick

September 1st, 2015 at 11:55 am