Archive for the ‘Whats In Your Wallet’ tag

What’s in Your Wallet, Emmett?

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Have you looked at your business card recently? If not you should. MKTG INC’s cards are known for their unique perspective and purpose (the latter being expressly to embarrass their bearer, natch). This column takes a look at the business cards of our coworkers and hears the stories behind them. Here’s the story behind the business card of Emmett Aiello, Senior Design Director in MKTG INC’s New York headquarters.

This Emmett Aiello in front of you wanted to be a baseball player when he grew up.
This was my dream when I was 10. Since then it’s been a slow pulverization of my dreams, hopes and ambitions at the hands of a world too insensitive and ignorant to recognize my greatness.

We feel he’s hit a few home runs already.
Slight embellishment here. There were no actual home runs. I hit the fence once, had another one caught right at the fence by some snotty little dirtbag, and then got thrown out at home trying to leg one out. One year I did lead the league in HBP, however. (Editor’s Note: That’s Hit by Pitch, if you’re curious.)

He storyboarded the 81st Academy Awards, worked on the set design for our favorite shows The Colbert Report and The Daily Show, and now he’s working for us (maniacal laugh).
Some shameless self-promotion, this. I feel bad about it. But not as bad as you all should feel when considering the fact that you didn’t get to draw a barely representative version of Hugh Jackman dancing in a tux above the caption “Hugh Jackson – dancing!”

He tells us the best thing about his job is “starting with a blank page and filling it with something smart and beautiful”
They left off the rest of the sentence “…before it’s stripped of all its beauty by Allen Goldman.” #neverforget

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What’s In Your Wallet?

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Have you looked at your business card recently? If not you should. MKTG INC’s cards are known for their unique perspective and purpose (the latter being expressly to embarrass their bearer, natch). In our new column, we take a look at the business cards of our coworkers and hear the stories behind them. Here’s the story behind the business card of Nikhil Parsad, Art Director from MKTG’s San Francisco office.

Try. To. Focus.
You know how some people can’t look you in the eyes when they speak to you? Whether its a nervous reaction or they’re lying, I’ll never know. That’s how distracting the hair is. And the distraction continues to…erm…distract even on my business card because it quite literally says nothing about me professionally.

Yes, we know the hair blinds. Its sculptural, meringue-like peaks. Its cavalcade of rainbow tinctures.
I read somewhere that your hair is the outfit you wear every day and that it deserves more than just routine. Over the years, the hair has slowly become my brand, if you will. Its had its fair share of experiments; parts on the left, parts on the right, the middle (ugh), Faux hawks, Brohawks and my personal favorite, the “Fro Hawk”. Moral here is change is good, evolution is better.

Every tress strains to touch the heavens, like an army of pagan troll dolls worshipping the sun before battle.
Translation: I never have bad hair days.

Yes, that hair is a monument to acts of hirsute heroism.
I guess this is where my actual job comes in. Some people wear their stress on their face or body language, but I like to think the hair takes a brunt of that stress from my day to day. At least that’s what I tell people on days where I’m working on 6 different creative projects for 6 different clients.

Nevertheless: eyes right here, pal.
Moral of the story, don’t judge a designer by their hair.

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Written by Katie Kirby
Katie Kirby

September 30th, 2014 at 12:41 pm

What’s in Your Wallet?

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Have you looked at your business card recently? If not you should. MKTG INC’s cards are known for their unique perspective and purpose (the latter being expressly to embarrass their bearer, natch). In our new column, we take a look at the business cards of our coworkers and hear the stories behind them.

As artists go, Ryan’s kind of weird.
I think it’s fair to say that the “weirdness” is not exclusively tied to being an artist… I am just odd in general.

He’s that rare breed that can blend high-minded artistry with hunker-down work ethic.
The stereotype of lazy artists needs to be shattered, and I am working tirelessly on breaking that glass ceiling. This is what everyone is referencing when they say “glass ceiling,” right?

No matter what he sets his mind to – whether he’s making cleverly crafted, artfully executed videos or baking up a batch of the best damn Irish Soda Bread you’ve ever had in your life.
My family is originally from Waterford, Ireland, and we have a family recipe for Irish Soda Bread that has been passed down for more than 150 years. My mother still has the original recipe in Gaelic, hidden in a safe box in our attic (probably next to my Star Wars figures).

This guy goes whole hog.
The expression “whole hog” had never entered my vocabulary until after this business card was written; I now use it daily. This is just to prove how “whole hog” I really am.

His recipe for success is simple: one part creative instinct, one part technical know-how, and one part good old-fashioned nose-to-the-grindstone. And the recipe works on film and in bread. 
Although the description here says it is simple, let me be honest with you: it’s not. The Irish Soda Bread recipe is extremely hard, which is why I only make it once a year. The film part is really simple; that stuff you can just shoot on your iPhone.

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What’s in Your Wallet?

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Have you looked at your business card recently? If not you should. MKTG INC’s cards are known for their unique perspective and purpose (the latter being expressly to embarrass their bearer, natch). In our new column Business Cards Explained, we take a look at the business cards of our coworkers and hear the stories behind them. Get ready to blush.

Growing up, Katie wanted to play second base for the Cleveland Indians.
True statement. The baseball references throughout the copy come from a previous job working for the Chicago White Sox, but they seem to work with the PR analogies. But as an Indians fan growing up, my favorite thing in the world was watching Robbie Alomar man the infield. Boy, was he great. Luckily, I had the chance to tell that to his face a few years ago.

Unfortunately for her, she didn’t make the cut – but fortunately for us, she’s an All-Star communicator and a five-tool player.
I recall my father – who was also my softball coach for my short-lived career when I was in grade school – saying that I was the worst player he’d ever seen. He denies ever saying it, but I don’t think I could make that stuff up. That’s why I ended up in journalism, and not on an athletic scholarship.

She can pitch, she can deliver a hit and she’s always got her head in the game.
I’m in PR! I can pitch a story, I can deliver coverage and I’m always focused on what’s next.

From the first pitch to the final out, Katie’s always going the distance.
Again with the baseball puns. They used to drive me insane, but now that I’m a little further away from the game I think they’re funny. I can’t stop the fact that I still speak baseball.

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