Archive for the ‘Whisky’ tag

Johnnie Keeps Walking

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House of Walker

Photo credit: OzTech Media

After unveiling an all new House of Walker program last year, we were ready to take things back on the road. Starting in March on the West Coast, Johnnie Walker embarked on eight weeks of events for a full-blown national tour. We stopped at numerous impressive venues, including a four-story glass house in the Hollywood Hills, a playboy’s bachelor pad in Chicago, a sand & bungalow oasis in Miami and a five-story loft space in SoHo. Across 32 nights of events, we enjoyed meeting many new friends of Johnnie Walker (along with some familiar faces, of course).

The tour had many standout moments for me, but a few stick out in my mind: enjoying a Blue Label while overlooking Alcatraz in San Francisco, sipping a Red Label Rob Roy while schooling imaginary Tiger Woods on Chicago’s putting green and of course, savoring a Double Black while pretending that even for a few days, my NYC apartment had five floors, an indoor pool and a rooftop deck.

Were you lucky enough to attend the House of Walker this spring? If so, what was your favorite moment? If not, stay tuned as things are guaranteed to get bigger and better the next time around!

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Written by Peter McCutcheon
Peter McCutcheon

June 10th, 2013 at 3:06 pm

A Whisky House for the Holidays

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JW SoHo

Photo credit: OzTech Media

If you were fortunate enough to make it to last year’s Johnnie Walker pop-up event space in SoHo, you might wonder “how could you possibly top that?” Luckily our team at MKTG INC still had a few tricks up our sleeves as we re-designed this year’s House of Walker. Last week we unveiled a new three-story space on West Broadway that will fulfill any Scotch fan’s wildest dreams. Guests can cozy up to the fireplace in our Black Label lounge, sip classic whisky cocktails at the Red Label bar, sample Johnnie’s limited release Double Black or peruse the world’s largest collection of blue books* in the Blue Label study. And of course, no House of Walker event would be complete without an opportunity to discuss Johnnie Walker’s history with our US Brand Ambassador, Stephen Wilson.

With 21 nights of events planned, the House of Walker will reside in SoHo until Christmas. Johnnie Walker’s Facebook has information on upcoming events & how you can become one of NYC’s luckiest house guests this year!

*Still awaiting certification from Guinness World Records

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Written by Peter McCutcheon
Peter McCutcheon

December 7th, 2012 at 9:12 pm