Archive for the ‘women’ tag

Today’s Trends: Portrait of Millennial Women

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By Ellie Strube, Experience Strategist

Millennial women’s aspirations for their lives are fluid, not black and white; they hope to balance both the traditional and non-traditional. Accordingly, they seek products that respect all of the roles they play.

These women have grown up in an era where gender equality was an assumed reality and positive reinforcement was ubiquitous. They are empowered with choice, but are comfortable making decisions based on what benefits them as individuals – rather than what advances society as a whole.

They prefer to be label-free, unencumbered and personally motivated. Egalitarianism is the new normal and brands need to know this. Blending traditional and non-traditional, choosing to be stay-at-home, part-time or full-time, there isn’t one formula and these women do not appreciate the mommy wars.

Millennial women feel Secret Deodorant is a brand that speaks to them. The campaign addresses how women have different roles – and brands need to know this. Further, Secret believes all people should be able to pursue their goals without fear. Women can be active, get nervous, lift their arms and just live their life without fear or embarrassment.

Sources: Iconoculture; Dig

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Written by Theo Berenson
Theo Berenson

February 29th, 2016 at 6:09 pm

NIKE: #BetterForIt 90 Day Challenge

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US Women’s National Soccer Team players (l to r) Carli Lloyd, Ali Krieger and Christen Press challenge you to get fit with them as they count down to the 2015 FIFA Women’s World Cup. Go Team USA!

It’s not enough for Nike to have arguably the best fitness app on the market, they are taking it to the next level this summer. As soccer’s most important tournament approaches, Nike is pushing beyond single session workouts from the N+TC app and has created a new platform to showcase three U.S. Women’s National Team members in a soccer inspired Fitness Diary workout challenge – Nike training Club #BetterForIt 90 Day Challenge.

Inspired by how top Nike athletes train in preparation for the world’s stage, the 90-Day Better For It Challenge is designed to increase endurance, build strength get athletes* of any level fitter, faster.

The 90-Day Challenge is broken up into three different months with a focus on the US Women’s Soccer National Team Players: Christen Press, Ali Krieger and Carli Lloyd and is told through the lens of the players. Each month, participants will have a US Women’s National Team athlete workout focusing on a specific program in the app along with running and training sessions to complement the full month training plan:

April: Christen Press | Get Toned

May: Ali Krieger | Get Strong

June: Carli Lloyd | Get Lean

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Mondays will include the featured athlete’s N+TC workout – a great weekly benchmark for tracking progress – and the rest of the week will mix in running, training and recovery days, utilizing both the N+TC App and Nike+ Running App. Every Thursday the program offers a “throw down” challenge aimed to inspire athletes to push their limits to new levels. To compliment the program, for the first time ever, Nike is pulling in customized nutrition into its programming. The nutrition component to the program is curated by The Today Show’s very own Joy Bauer,  and will aim to give the right eating advice based on where participants are in the program.

Join the Challenge because you will be #BetterForIt

Who’s in?

*”If you have a body you are an athlete.” –  Bill Bowerman

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NCAA Women’s Final Four Tourney Town’s Lifestyle Lounge

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WFF

The NCAA Women’s Final Four is in Tampa this year April 5th and 7th, and we are producing Tourney Town, the fan festival.  Taking full advantage of the sunny Florida weather, we are holding the festival right outside the Amalie Arena, making it a perfect stop for fans before game time.

While much of Tourney Town is a great consumer showcase for NCAA Corporate Champions and Partner activations including AT&T, Capital One, LG and others, this year we have added a new element called the “Lifestyle Lounge” that will be open to fans on April 4th, 5th and 7th.

Typically, fan zones and the like are built out to engage young fans, and they do a great job attracting kids. But this space was designed to speak to female adults, an important demographic of women’s college basketball fans, and will feature chef demos, coaches cook-offs, Q&As, a lounge/patio area and social sharing activities and will be fun for the whole family. We are really excited to welcome fans and families to the Lifestyle Lounge and look forward to providing an update to everyone following the event!

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A Word from the WISE

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MKTG INC is a proud member of WISE (Women in Sports and Events), the leading voice and resource for professional women in the business of sports and events.

Through ongoing meetings, special events and mentoring programs, WISE offers its members the opportunity to gain valuable insights and connections that can provide them a competitive advantage in their current position and as they advance in their careers.

WISE offered our own VP of Human Resources, Marlena Edwards, a chance to contribute to the organization’s monthly HR Spotlight, where she shared her experience and tips for working in this exciting industry. Enjoy!

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Marlena Edwards is vice president of human resources at MKTG INC., a global marketing services agency based in New York with additional offices in Chicago, Cincinnati, San Francisco, LA and London. During her seven years at MKTG INC, Edwards has held various HR-related roles including HR manager and director, all of which stem from her background as an HR generalist. Today, her department (which includes payroll) is comprised of five full-time and one temporary employees.

This month, Edwards talks about her current role at MKTG INC, and MKTG INC’s online application process.

What are the best and worst aspects of your job? Since a big part of our business is experiential, and we have employees in all 50 states and abroad, I deal with a lot of questions related to employment law. Event-wise, we are always taking it to the next level, so someone needs to make sure that we stay on the right side of labor laws – and that “someone” is me. We also have great and very diverse clients, which means we’re exposed to different scenarios daily. Sometimes our focus is wine/spirits; at other times it’s sports/entertainment. When the company you work for executes 70,000 events per year, every day brings a new challenge!

How has the application process changed since you joined MKTG INC? Believe it or not, just seven years ago the application process was completely manual. There wasn’t a way for employees to complete an application online, or submit resumes through our website. Additionally, LinkedIn wasn’t anywhere near as viable as it is now. The emergence of these two resources alone has completely changed the way we recruit and source candidates. Internally, there’s nothing better than to have a database in which you can house, sort and rate candidates. When I started at MKTG INC, we did not have an HRIS system; today, now that we do, we can do so much more.

What’s the online application process like? Our online application process is pretty streamlined. If you log on to www.mktg.com, you can access our careers page. The page highlights all of our open positions and provides detailed job descriptions. If there is a job that piques your interest, you can click a button to start the application process. The application process also allows candidates to submit cover letters and upload resumes with the click of a button. Our careers page is powered by Ceridian, so if we hire someone who submitted their resume via our website, we can import all of the pertinent information into their new-hire record. We love that feature, as it definitely saves time on the back end.

How would you describe the competition for open MKTG INC positions? Some of our positions are very niche (e.g. “Master of Whisky”), so there’s not a ton of competition for those roles. On the other hand, account management roles are highly competitive. Once candidates visit our website and see the work that we do and our client roster, they tend to be very excited about the opportunity to get involved with our company.

Next month, Edwards provides applicants with tips on how to catch a hiring manager’s eye, and dishes on the best way to follow up with a recruiter.

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Is It the End of Men? Or Just the End of Marketing to Men?

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best-whiskey-bars-in-LAPhoto Credit: voyagevixens.com

Mantyhose. Guyliner. The murse. These days you’d have to live in a prehistoric cave to not notice that modern gender roles are changing fast, and if a spate of recent best-selling books and big-buzz articles are to be believed, all these changes point in one direction: It’s the end of men.

Now before you go punch something, just look at the numbers. For the first time in US history, more women are in the workforce than men. Only 1 in 5 men of prime working age are employed. There are more female than male college graduates, at a ratio of 3 to 2. Of the 15 fastest-growing jobs in the US, all but two are female-dominated professions. Women in every segment of society are garnering an ever-increasing percentage of economic and cultural power.

To match those numbers we’re seeing a corresponding shift in values. Increasingly, quote-unquote “feminine” values (collaboration, communication, consensus-building) are being valued in the workplace over traditional “male” values (aggression, competition, hierarchy). And the cultural milieu outside the workplace is mirroring this shift, as a less traditional version of masculinity has increasingly become the norm. Culturally, classic versions of masculinity have become either a viral joke or just plain hated. Just look at the popularity of rico-suave spoofs like Old Spice Guy or the Most Interesting Man. Or the fact that absolutely no one on earth actually likes Seth MacFarlane. These values are being replaced by a focus on men’s fashion, men’s grooming, makeup for men, even homemaking.

But what does all this mean for us as marketers?

It means two things: Men are no longer what we think they are. And perhaps more importantly, neither are women.

Let’s talk about the dudes first. The New Man is a much more sensitive fellow. Some call him metrosexual. Some call him hipster. Some say he’s a foodie, or a sartorialist, or maybe an “open-minded adventurer.” But regardless of nomenclature, he’s more aligned with the “feminine” values outlined above, and he’s far more attuned to the cultural force of his sisters around him. In other words, he’s just as repelled by Seth MacFarlane as she is.

Now let’s talk about her — is she what we imagine her to be? Turns out she emphatically is not. Time and again we see that, contrary to what we’ve been told, women are as much a percentage of our target consumer as men. For proof just take a closer look at some of the time-honored pastimes of the man-cave: football, video games and whisky. The NFL reports that 44% of its fans are now women, and the league’s decision to put their marketing focus on the fairer sex has paid off in spades. We also know that women are now 45% of gamers, despite rampant sexism in the video-game industry. And as for the darker spirits such as whisky, long considered that most masculine of beverages, a number of new numbers have come to light to show that women also drink whisky and indeed always have. Not only that, but all those new flavored whiskies supposedly created to attract the more delicate palates? Turns out men like them more than women do.

So is it the end of marketing to men? Perhaps not. Let’s just say it’s still a man’s world, but it ain’t nothing without marketing to a woman or a girl.

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Written by Michelle Heller
Michelle Heller

August 14th, 2013 at 11:47 am

One Cool Sister

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Sister Corita was a political activist-artist who also happened to be a Roman Catholic Nun.  Those of you who went to Catholic school and had the John Denver-listening, hippy nuns, as opposed to the stick-wielding “mother superior” type of nuns, will appreciate this especially.

Nuns can kick ass too! http://www.corita.org/

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Written by Paul Boschi
Paul Boschi

February 19th, 2010 at 5:13 pm

Posted in Art

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Bauhaus Movement: Who you know and who you…

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Margarete Heymann

Margarete Heyman: Modern Ceramic Plate (Bauhaus Art + Design School)

I was reading about Margarete Heymann in the New York Times yesterday. She is considered one of the “forgotten” women of the Bauhaus movement despite being a very talented, prolific, and active member of the movement.   Heymann’s obscurity is due in part to the patriarchy of arts at the time, world war, economics, and well – really bad geographical choices. However, I immediately recognized her work and the influence it has had on ceramics and pottery to modern kitchen gadgetry (Alessi – for example).  As a tinkerer in flea markets and antique shops, I’ve seen the generations of mass produced work (now collectible) that stand as a tribute to her style and influence.  So, I figured I’d try to “unforget” her to some folks if I could…

From the Times article…”“It’s a tragic story,” said Anja Baumhoff, a lecturer in art and design history at Loughborough University in England. “She was an exceptional woman, who refused to live by the rules. Her work was original, functional, very, very beautiful and remarkably advanced for its time.” The reasons for her obscurity tell us as much about why some people are cast as winners — and others as losers — in design history, as about the Bauhaus and Ms. Heymann herself.”   Read the full article at the link below and google image search away…you won’t be disappointed.

http://www.nytimes.com/2009/11/02/arts/02iht-design02.html?_r=2&src=twt&twt=nytimesarts.

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Written by Francesca Gangitano
Francesca Gangitano

November 2nd, 2009 at 1:03 pm

Posted in Art,Design

Tagged with , ,