Archive for the ‘women’ tag

EMILY SPIEGEL: ROUTE TO GOOD UPDATE

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MKTG Charlotte’s Emily Spiegel, a member of the Route 500 leadership development program, was also chosen to participate in Route to Good, where each participant is paired with someone else from within DAN and then paired with an NGB who is part of Global Giving. Emily and Brooke Bowhay, from Carat LA, were paired with PSYDEH, which empowers indigenous women in rural Mexico.

Emily Spiegel from MKTG And Brooke Bowhay from Carat Visiting PSYDEH in Mexico

The first assignment was to complete a field visit – to meet with the NGO in person and see firsthand the work they are doing. From there it is up to each team to determine a ‘project’ to work with the partner on to assist them in some way. The goal is to find an area where they need help and where DAN, and the individual participants, are uniquely suited to assist. Check out THIS great article and video recapping their visit that PSYDEH put together and please consider donating to this great cause here!!

Emily and Brooke determined that DAN could help PSYDEH in a number of ways:

-Audit of their external communication tools/channels (social media, website, annual report, etc.

-Identification of a target donor base in the US (an area they have never focused fundraising efforts in the past)

-Pilot campaign to raise at least $5,000 from US donors

The final part is a Global Giving campaign they’re in the process of launching, found HERE.  It explains a lot more about the work that PSYDEH does and the impact it has.

Thanks to Emily and Brooke, DAN has really stepped up to the plate to help in a number of ways including:

-Pro bono media donation from Carat vendor partners

-Pro bono social audit from Carat vendor partner

-Creative and video assets developed by MKTG

-Keith Stoeckler, Elliot Gerard and Tiffany Santora developed the creative and video assets – see below. THANKS guys!

Stay tuned for the final Update from Emily soon and hats off to Emily for your incredible dedication!

 

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Written by Stephanie Rudnick
Stephanie Rudnick

September 24th, 2018 at 4:12 pm

4As Featured Talk with Bibi Persaud at their HQ

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MKTG’s very own super strategist Bibi Persaud was invited by the 4As (American Association of Advertising Agencies) to be the featured guest at their new 4A’s Culture Club Breakfast series – morning motivational conversations that are intimate and casual and meant to spark conversation.

In conjunction with Women’s Equality Day, as a female leader, the 4As invited Bibi to share her personal journey and reflect on the lessons she’s learned throughout her career journey.

Bibi talked about what it means to be a multicultural female in the industry – and in the world –  in a candid and real way, yet, filled with inspiration and rich dialogue. She also talked about how her daughters are teaching her about the world they’d like to grow up in.

Bibi happily reported that the conversation was honest and engaging and was very well-received – a provocative conversation that left everyone inspired to start their day. The audience was comprised of mostly women across the organization and it was wonderful to see men join this incredibly active conversation.

Many thanks to the 4As for inviting Bibi to help lead this important conversation! Bibi rocks.

 

 

 

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Written by Stephanie Rudnick
Stephanie Rudnick

August 29th, 2018 at 10:39 am

West Coasters Attend Conference For Women

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by Alyse Courtines, MKTG Los Angeles

This year is Watermark’s 25th Anniversary, an organization founded in Silicon Valley to increase the representation of women at executive levels.  Their annual Conference for Women attracted over 6,500 to the San Jose Convention Center for a day of impactful content and networking.   A few of us from the West Coast were fortunate to attend and were amazed and inspired.

Keynotes by big names Amal Clooney, Reese Witherspoon and Jodi Kantor (NYT investigative journalist who broke the Harvey Weinstein story) definitely delivered and set the bar for a day of encouragement, education, and discussion about the treatment and parity for women in the workplace.

As experienced conference attendees and executors ourselves, it was hard to look past a few production (audio issues during panels, overcrowded expo) and logistical missteps (lunch was literally frozen resulting in the organization donating $25 to a local charity for each meal), but on the most important aspect, the content, they more than succeeded.

Panels ranged in topic from “Impostor Syndrome” to how technology can advance diversity initiatives to the language of leadership.   There were also book signings, tech roundtables, personal brand promotion workshops and an expo featuring partners like State Farm, Dell, Oculus, Gilead, Tesla and United Airlines.

We left the day filled with information, motivation and the hope that the important conversations around equality will continue past this moment in time.  As Reese Witherspoon asked: “Does anyone feel we’re on the precipice of something very different?”   The response from the crowd was a resounding “yes.”

To learn more,visit https://www.watermarkconferenceforwomen.org/

SAN JOSE, CA – FEBRUARY 23: Actor/producer/activist Reese Witherspoon speaks onstage at the Watermark Conference for Women 2018 at San Jose Convention Center on February 23, 2018 in San Jose, California. (Photo by Marla Aufmuth/Getty Images for Watermark Conference for Women 2018)

 

SAN JOSE, CA – FEBRUARY 23: International human rights attorney Amal Clooney speaks onstage at the Watermark Conference for Women 2018 at San Jose Convention Center on February 23, 2018 in San Jose, California. (Photo by Marla Aufmuth/Getty Images for Watermark Conference for Women 2018)

 

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Written by Stephanie Rudnick
Stephanie Rudnick

March 22nd, 2018 at 12:46 pm

Today’s Trends: Portrait of Millennial Women

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By Ellie Strube, Experience Strategist

Millennial women’s aspirations for their lives are fluid, not black and white; they hope to balance both the traditional and non-traditional. Accordingly, they seek products that respect all of the roles they play.

These women have grown up in an era where gender equality was an assumed reality and positive reinforcement was ubiquitous. They are empowered with choice, but are comfortable making decisions based on what benefits them as individuals – rather than what advances society as a whole.

They prefer to be label-free, unencumbered and personally motivated. Egalitarianism is the new normal and brands need to know this. Blending traditional and non-traditional, choosing to be stay-at-home, part-time or full-time, there isn’t one formula and these women do not appreciate the mommy wars.

Millennial women feel Secret Deodorant is a brand that speaks to them. The campaign addresses how women have different roles – and brands need to know this. Further, Secret believes all people should be able to pursue their goals without fear. Women can be active, get nervous, lift their arms and just live their life without fear or embarrassment.

Sources: Iconoculture; Dig

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Written by The Wolf
The Wolf

February 29th, 2016 at 6:09 pm