Archive for the ‘Women’s Leadership’ tag

DENTSU AEGIS US WOMEN’S LEADERSHIP SERIES FEATURING ELISE MITCHELL

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Elise Mitchell and Rob Horler, CEO Dentsu Aegis Network US Q&A at the first Women’s Leadership Series of the Year at DAN US HQ in Tribeca, New York

As part of Dentsu Aegis Network’s global commitment to fostering gender diversity and supporting female leaders across its businesses, the network hosts a quarterly speaker series dedicated to discussing the opportunities and challenges of female talent. The first edition was hosted at the new US headquarters of the Dentsu Aegis Network in New York’s trendy TriBeCa neighborhood and featured Elise Mitchell, founder and CEO of global communications agency Mitchell Communications. Approximately 75 people from across the company (including at least 15 MKTGers) spent the evening networking, celebrating women in leadership, and hearing Elise’s amazing story of entrepreneurship and growth.

Elise shared key lessons from her recently released book, Leading Through The Turn, and was later joined by Rob Horler, CEO DAN US, for a Q&A with the audience. Was an awesome night and is an even more awesome read. Grab your copy today!

For more photos from the event, check out Mitchell’s Facebook page.

 

 

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Advertising Week New York: Girls Rule

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Kim Kardashian, The Girls Lounge founder Shelley Zalis, Linda Yaccarino from NBC Universal and Andy Cohen, host of Bravo’s “Watch What Happens Live” at the Chelsea Piers Gala


Now that Advertising Week in New York City has wrapped, I felt compelled to pen a short piece about my impressions of the monstrous confab that takes over The Big Apple each year.

For the last 13 years, Matt Scheckner and his team at Stillwell Partners who founded Advertising Week in New York as a B2B event, have evolved it to be THE must attend advertising, marketing and media industry summit. It’s also grown beyond NYC to London and Tokyo and they’re hosting a smaller gathering later this year in Cuba. Yes, Cuba.

Once again, they somehow seamlessly pulled off over 280 seminars and workshops, breakfasts, concerts, comedy shows, breakfasts, dinners across 30 venues in NYC. For those who couldn’t be in two places at one time, they also streamed every single session online. In all honesty, I was unable to head uptown on the Wednesday but streamed the sessions, sometimes two at once, and watched on my laptop and monitor from my desk.

No surprise, as it is technically an “advertising” conference, the hot topics once again of the week were digital and the hyper growth of programmatic and of course content marketing. But, another major underlying theme of the week was WOMEN – not only how brands are marketing to (and sometimes objectifying) women, but also deep discussion on the disparity of women in senior leadership roles in our industry.

One of the most popular satellite events and my absolute favorite outgrowth of the ad/marketing conference circuit is The Girls Lounge. Founded by Shelley Zalis, The Girls Lounge is my “go to” destination from Cannes to AdWeek to CES. Shelley founded The Girls Lounge to create a place for women, and men, to connect, collaborate and empower each other. A place to check in, unplug (or charge your device) and take a break from the grind.

Each Girls Lounge is different per the conference, but every day is programmed with casual panels and keynotes featuring powerhouse women not only from advertising and marketing but entertainment, sports, and even finance. In addition to the panels each evening, they host networking events and parties that often go into the wee hours.

While at Cannes Lions they set up shop in huge penthouse suite at the Martinez overlooking the Croisette, at Adweek they tricked out a double decker bus and parked it right in front of the Times Center, the hub of the conference. The downstairs area of the bus was the primping area with experts there doing hair blow-outs and make-up touch ups – because power women have no bones about looking polished – and upstairs they set up couches and directors chairs for the talks. They also transformed a large suite within the New York Times building where they hosted talks and lunches. Another space, a pop up gallery called #SeeHer displayed empowering images from the past and present in partnership with the ANA’s Alliance for Family Entertainment (AFE). The Gallery’s aim was to end gender bias against women in ads by 2020 by bringing attention to the issue – a formal initiative from the ANA AFE.

The crowing jewel of Girl Lounge’s presence at Adweek was a gala event sponsored by NBCUniversal and held in the main ballroom at Chelsea Piers’ Pier 60 overlooking the Hudson River and Statue of Liberty. NBC reached into its arsenal of powerful talent and Linda Yaccarino, Chairman, Advertising Sales and Client Partnerships, NBCUniversal and Zalis interviewed Broadway and television starlet Kirstin Chenoweth. They were immediately followed by the uber-popular Bravo Network star Andy Cohen, who interviewed the one, and only, Kim Kardashian. The crowd of over 800, mostly women, hung on Kardashian’s every word as she talked about stereotypes and her personal focus to empower women, especially young women, to stand up for themselves and embrace their power and femininity. All in all, it was a hugely powerful night, not only due to the A-list talent on stage but the room of incredible women and the overall message permeating through the crowd.

In closing, Advertising Week in New York was a huge success and the programming was more diverse than ever. But for me, what came through loud and clear was that marketing to women and girls, as well as collectively supporting other women in business, is not a conversation that is going away. Men and women are talking about it openly and with platforms like The Girls Lounge being present at our industry’s main conferences, it’s only going to get louder!

–Contributed by Stephanie Rudnick, SVP Communications, MKTG USA | Global Brand Communications Director MKTG twitter and insta: @stephrudnick

 

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MKTG Women’s Leadership Group Is A Growing Force

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Born in 2015, MKTG’s Women’s Leadership Group was founded as a way to connect and unite female colleagues as they navigate their way from entry level to executive, focusing on the many facets of a successful woman including career, family, physical health, etc. The group also focuses on raising women’s voices on topics that matter to them and increasing the level of awareness on the issues that affect our overall culture. Our colleagues at Team Epic have been operating East Coast chapters throughout our Westport, Charlotte and Atlanta offices, and as we venture into 2017, the network is continuing to blossom across MKTG’s North American offices.

The Team Epic group follows five key objectives with a foundation of applying these learnings to both personal and professional life:

Listen to the issues and challenges faced by women of the agency

Identify stumbling blocks that inhibit our personal and professional effectiveness

Support each other as leaders of the agency and our industry

Develop self-awareness and trust

Collaborate to bring about positive change for the agency

How did this all come about? It is impressive to think that a few casual conversations over post-work drinks saw the opportunity to unite our female network and turned these thoughts into a powerful reality. As one of the founders, Samantha Bond, Director of Corporate Sponsorship and Entertainment, Westport, said, “We thought it would be great for our female colleagues to have a safe space for mentorship, social and professional growth. We realized that this group could fuel opportunities for empowerment with scheduled events throughout the year and the help of senior leaders to impart their wisdom.” Fellow founder, Kati Kasch, Senior Manager, Sponsorship and Events, Denver, added “The response has been incredible.  High levels of participation, collaborative curriculum and the interest by other offices, prove that we weren’t alone in looking for a group like the one we created.”

Leading Atlanta organizer Erica Calhoun, VP, Client Services agreed, “Not only was this an opportunity for women to come together and discuss very important issues for this segment of our workforce, it also allowed for growth and collegial interaction outside of specific project work.”

While each office schedules their events separately, both groups take on a grassroots collaborative standpoint, and everyone is allowed to develop and propose ideas.

The groups make use of our network’s resources and takes on broad topics, zeroing in on subject matter relevant to professional women. A recent ‘finance’ focused course honed in on general financial guidance and the importance of investing. This summer’s focus was ‘fitness’ and both Atlanta and Westport hosted self-defense courses, particularly since so many of our female colleagues travel alone so often. Westport worked with a certified R.A.D instructor who visited the office teaching a free-of-charge self-defense class covering fundamentals of self-awareness and teaching basic moves. The session was free and participants were then invited to donate to the instructor’s charity of choice, the Special Olympics. Atlanta hosted female police officers from the local Marietta Police Department who discussed aspects of women’s personal safety- from available safety apps, risk reduction to consent and a R.A.D self-defense course.

Sessions take on a mix of serious discussions and fun bonding experiences; both teams are ending the year with a charity volunteering session and some room for happy hour and a Beyoncé dance class!

Although events have centered on the Westport, Charlotte, and Atlanta metro areas, MKTG offices from Chicago to the West Coast have sparked interest in starting their own branches.  Look out for more updates on what this dynamo of a network will be making happen!

Westport Founders: Kati Kasch and Samantha Bond

Atlanta Founders: Erica Calhoun, Christine Ralph, Trayce Griffies

 

–Contributed by Team Epic & MKTG Global Communications team

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