Archive for the ‘World Class’ tag

Speed Rack Takes On Cancer Research

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Over the course of the last few years, the mixology industry has raised (and dominated) the bar to stand at the forefront of the service industry. Bartenders all over the country are rising to the occasion and proving that passion (and getting their elbows dirty from time to time) are the two main ingredients that drive the craft that inspires them each and every day. Visit a cocktail bar in your town and take a moment to notice how much thought, care, and time goes into the drink sitting in front of you. Read up on the bartending competitions that tour across the country, spreading education and affording bartenders the opportunity to elevate their game (World Class, anyone?). Recognize the efforts that are being made to not only shed light on the mixology industry, but also to spread awareness on charitable causes near and dear to the craft.

Here’s where Speed Rack comes in.

Founded in 2011, Ivy Mix and Lynnette Marrero teamed up to create an all-female bartending competition that honors women in the spirit industry while raising money for breast cancer research, education and prevention. Spanning across 8 different cities, the organizers, competitors, and volunteers involved with Speed Rack are some of the industry’s best and brightest in the country, donating their time and talent to a double-edged cause that promotes female bartenders and puts 100% of event proceeds towards breast cancer. And if that’s not enough of a reason to learn more, do yourselves a favor and check out what these competitors are bringing to the table.

Article by: Kristina Cappuccilli
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Written by Paige McConney
Paige McConney

May 10th, 2016 at 2:02 pm

Portland Cocktail Week: Zacapa Rum

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Zacapa’s global Brand Ambassador, Rebecca Quiñonez, hosted the Zacapa Rum Art of Slow Lounge at Portland Cocktail Week, as part of the Diageo World Class activation. Students at Portland Cocktail Week were able to access the Lounge space in-between classes, and there were four activation spaces set up in the same room by a variety of brands. Zacapa Rum transformed the Diageo space into the Art of Slow Lounge, allowing students to:

RELAX: with 5-10 minute chair massages, provided by massage therapists from the East West College of the Healing Arts (55 massages were executed in total)

REFUEL: Portland Roasting Coffee set up complimentary hot and cold brew coffee service, and whole beans were gifted to students in half-pound branded coffee bags

INDULGE: Macaroons were brought in from Farina Bakery

DISCOVER: World Class champion bartenders Charles Joly and Tyson Buhler served Zacapa Rum’s Guatemalan Coffee Cooler and signature Old Fashioned cocktails, along with Zacapa Rum National Trade Executor Lynette Marrero. Guests had the opportunity to meet our start bartenders, and learn about both Zacapa Rum and Diageo World Class

Follow our journey as we continue to recap Portland Cocktail Week highlighting other Diageo brands we worked with this year! Stay tuned!

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Written by Paige McConney
Paige McConney

November 3rd, 2015 at 2:42 pm

Diageo Stirs Up World Class Finals in Brazil

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During the week of July 8, MKTG INC held a critical role in the fourth annual Diageo World Class Finals in Rio de Janeiro, Brazil.  World Class is Diageo’s global search for the World’s Best Bartender and this year over 10,000 bartenders in 47 countries competed for the coveted title.

MKTG INC executed a series of events throughout the week on behalf of Tequila Don Julio to the Diageo Executive Team, key customers, media and bartenders from around the world.  To highlight cross-coordination and agency capabilities, MKTG INC led a brilliant week of execution including two high-profile dinners and seminars (Diageo Client Services) with the support of a specialized RSVP site (Digital), spectacular POS (Creative) and presentations (Video).

Like the last two years, MKTG INC continues to be acknowledged for its outstanding execution during World Class.

Written by: Julie Foo

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Written by Admin
Admin

August 7th, 2012 at 2:35 pm