Archive for the ‘Yankees’ tag

The All-Star Treatment from Nike

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Nike ASG

Fans from all over the country flocked to Minneapolis in mid-July to watch the Major League Baseball All-Star Game. Between Yankees legend Derek Jeter’s last appearance and a city with such passion for the sport, the energy was palpable in the Twin Cities.

Nike was right in the middle of the action, spreading their “Future Gets Faster” message through events for young athletes and the launch of the Nike Lunar Vapor Spectrum Collection. Over the course of two days during All-Star Game week, Nike gave Minneapolis-area youth baseball athletes the opportunity to learn, train and compete, and fans of the game got some love as well.

On Monday, July 14 Nike’s Future Gets Faster baseball competition provided all-star treatment to two age groups of 220 elite athletes at Cretin-Derham Hall (Twins star Joe Mauer’s high school). The players tested their speed in running, swinging and fielding – highlighting the importance of speed in the game. Between high school and youth sessions, the young athletes got a surprise visit from Milwaukee Brewers centerfielder all-star Carlos Gomez. At the end of each age group’s session, the athletes competed for a spot in a homerun derby (complete with fireworks, of course). After their competition sessions ended, the athletes checked out the new Nike Lunar Vapor Trout cleat, which they would see on Angels all-star Mike Trout during the All-Star game the following day.

That same day, baseball fans at the Nike Mall of America store reaped the rewards of their scavenger hunting skills with a VIP athlete Q&A experience with St. Louis Cardinals all-star Matt Carpenter. The day before, Carpenter released a tweet with clues for fans to find, photograph and tweet – all clues could be found in Mall of America. Fans who completed the hunt were rewarded with a VIP bracelet to come back to the Nike store the next morning for the Q&A. Carpenter shared his philosophy on work ethic and his appreciation for his teammates.

On Tuesday, All-Star Gameday, 20 elite high school baseball players were invited to a true insider experience to learn what it takes to develop the incredible speed that Mike Trout is known for. At the Train Like Trout event, Nike treated athletes to a full VIP experience with locker set-ups complete with apparel and footwear. After gearing up, Trout’s own personal trainer, Dan Richter, led the athletes through a full workout of speed and strengthening drills. Once the workout was over, a healthy-food truck pulled up, and athletes enjoyed a premium viewing experience for the All-Star Game, as they watched Mike Trout’s American League team kill it.

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Baseball’s Back!

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This winter has been straight up Game of Thrones. It’s been dark, cold and full of snowy terrors. Thankfully spring has officially arrived and although it’s still pretty frosty out there, the sights and sounds of major league athletes preparing for the 2014 season is enough to make me feel all warm and fuzzy.

Seriously, it’s called “spring training.” Even if you aren’t a fan of baseball (or training for that matter), you’re still pretty stoked about the spring part.

With only a few days remaining before Opening Week, there are already headlines aplenty. Can the Yankees bounce back? Will the Red Sox repeat? Can the Nationals live up to expectations? Will Miguel Cabrera win ANOTHER MVP!?

Many of these questions will be answered in the coming months as spring gives way to the dog days of summer, and summer to the excitement of October. This is a fresh start, a clean slate…a blank page, as they say. Yet as we know, time tends to fly when you’re having fun and moments are fleeting, especially when it comes to baseball.

Last year we closed the book on a legendary career as Mariano Rivera took his final bow. The outpouring of appreciation for the best closer in baseball history was apparent as night after night fans took to their feet and applauded the man they call “Mo.” This year, a similar farewell tour will commence in ballparks across America as the grand old game will offer its final sendoff to its most respected and adored superstar. You know who I’m talking about:

Derek Jeter.

That’s right, “The Captain” will play his final season in 2014 and trust me, you won’t want to miss a single swing of the bat.

Well, now that I’ve set the stage and we’re all properly excited, there’s really only one thing left to say:

“PLAY BALL!”

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