Archive for the ‘YouTube’ tag

Super Bowl 50…That’s a Wrap!

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And that’s a wrap!!

Huge shout out to the totally tireless, amazing MKTG and Team Epic team effort out in San Francisco in pulling off no less than dozens of truly awesome activations.

In case you missed it, we’ve kept our social feeds active with content from the week including our very own video content series called “Theo on the Street” that we’ve posted to our brand new YouTube Channel as well as Facebook, Instagram, etc. Check it out below!

 Theo on the Street: Super Bowl City & Levi’s Lot

Theo on the Street: NFL Experience

Be sure to follow all of our social channels below! This was for sure our best Super Bowl yet!
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VidCon 2015: Caitlin’s Impressions

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Our very own Caitlin Buggy from MKTG’s New York (and sometimes San Francisco) office spent a few days last week at Vidcon. Check out her impressions below. Enjoy!


For those of you who don’t speak teen, Vidcon was started in 2010 by Hank and John Green, two brother otherwise known as the “Vlogbrothers” (John Green is also moderately well-known for having written ‘The Fault in Our Stars’ and ‘Paper Towns’) as an event for YouTube personalities meet their fans and communities. It began as maybe 1,000 people in a basement at the Hyatt Regency in Century City, and is now a multi-day event at the Anaheim Convention Center with around 30,000 ticketed attendees.

VidCon in 2015 looks like a part of the Internet that we, in the 20+ demographic, rarely see. Tickets are broken into 3 tiers: Community (the majority of attendees, which would get you access to Creator panels and entertainment, as well as the Expo Floor where you may run into your favorite Vine star and get a selfie), Creator (evaluated by the numbers of subscriptions your channel or account has [I believe the benchmark was 10,000], and granted access to creator-only panels), and Industry (self-explanatory, and includes press). The median ages of Community was probably 17 years old, Industry was 32, and Creator was all over the map.

You could tell that this year was the most biggest and most commercial year yet – teens were everywhere, though they didn’t exactly know what to do with the Jimmy Kimmel booth on the Expo floor. Kia, NBC Universal, PBS, Nickleodeon, and Cover Girl all had equal presences on the Expo Floor as Maker Studios, Fail Army, Instagram, TRIXIN, and Vessel, or more traditional digital platforms.

Brands are paying more attention to VidCon because the teens (or their parents) are spending a ton of money to meet and support their digital video idols. Community passes started at $100, and the main theme running throughout the Industry and Creator panels is ‘how do we leverage this audience in the future’. Creator panels included seminars on how to read contracts and leveraging analytics tools, and the Industry track featured talks from Jim Lanzone, CEO of CBS Interactive and Baljeet Singh, Head of TV & Video at Twitter, both of whom focused on the amazing growth they’ve recognized in digital video and how it will only continue to grow in the future as the current early adopter generation (TEENS!) ages and becomes more sophisticated in their content-viewing habits.

Our friends at YouTube are at the head of this trend, and Susan Wojcicki’s keynote (that MKTG had a hand in) emphasized their growth, a new mobile app, new creator tools in development, and the fastest creator revenue growth they’ve ever had. And their creators are making a ton of money – the week before VidCon and before he was featured on the cover of Variety, PewDiePie released a(n uncharacteristically un-shout-y) video addressing the reports that he made $7million off of his videos last year. PewDiePie has gotten too big to attend something like VidCon, but digital video stars of that level like Grace Helbig, GloZell, the Vlogbrothers, and Tyler Oakley drew huge screaming crowds at all of their appearances, and they were all plugging something other than their videos (Electra Woman & Dyna Girl, interviewing Obama, Paper Towns, and a new book, respectively). These creators support each other through their videos and through their MCN’s, but their audiences are distinct, passionate, and are eager for more inroads to these creators that they feel they know intimately. Imagine the Spice Girls in 1997 or the Beatles in 1965, except the fans feel closely connected from the constant stream of videos and sharing.

So this was a long post, but I think only touched the surface of VidCon! It was definitely a fascinating experience that I really think is only going to grow in the coming years (someone online described it as SXSW in 2006). As long as there are teens, there will be VidCon.

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July 31st, 2015 at 2:57 pm

Print Plays With The Senses

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lexus-cineprint-iPad-2-FSMdotCOMPhoto Credit:

Just when we thought static print ads were taking a backseat to digital media, the two worlds collide (in a good way) in a Lexus 2013 ES campaign featured in Sports Illustrated.

Check out this YouTube video to experience how the Lexus model comes to life with the help of an innovative technology called CinePrint and an Apple iPad. By holding the iPad behind the magazine page and pressing play, the reader gets a sneak peek at new features as the car takes a spin, all synchronized to music. The ad’s messaging is enhanced and becomes all the more impactful, resulting in a surprising, memorable interaction between brand and consumer.

Imagine the possibilities of this technology for our activations. What would you do with CinePrint?

Written by: Jenny Artega

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Gymkhana is not a new fitness class being offered at that place you pay for monthly but don’t actually attend. Rather it is the fifth installment of a concept created by Ken Block, owner of DC shoes. So what is Gymkhana all about?  Gymkhana is a series of sick viral videos used by DC Shoes to market the brand, the owner and select athletes they endorse (I.e. Travis Pastrana in this instance). In addition to being owner of a well known skate brand, Ken Block is also a rally car driver and a good one at that. This video showcases his talent as he rips through the streets of San Francisco in his highly branded Ford Fiesta turning the urban landscape into his own personal rally car course.

In typical Gymkhana fashion the video is well edited and I highly recommend you plug in your headphones, crank up the volume and strap yourself in for the ride. I don’t know what is most impressive. The fact that this video has only been up for almost 2 days and has over 8 million views. Or that they were able to shut down half of San Francisco to shoot this video. Either way this thing is dope.

Source: YouTube/DC Shoes

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Admin Setup

July 12th, 2012 at 4:19 pm

The most biggest thing you never heard of ever before

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Five years ago, my house was filled with the helium-fueled screech of some kid on YouTube. It was Fred. Just a 9 year-old with his “alcoholic” mom’s cam and his finger on the warp-voice-to-chipmunk button. My kids thought he was brilliant.

I sat through about 20 of his YouTube videos. 1 was cute, 2 was enough and 3, was ice picks through my ears brings sweet relief. Despite me, Fred became a huge hit, and bigger news, after 5 years he still is. His top vid scored 38,000,000 hits, he’s #2 all-time YouTube-subscribed and he got a hugely advertised guest spot on Nickelodeon’s highest rated show, iCarly. He’s got a freaking iPhone app.

So keep an eye on Fred. He could end up ruling the world. Or he could wind up on the cover of OK! after forfeiting a $30 trillion P&G contract when he gets caught running a string of meth labs across the corn belt. Can’t wait to find out.

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March 4th, 2010 at 2:24 pm

Posted in Discovery

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