Archive for the ‘YouTube’ tag

Super Bowl 50…That’s a Wrap!

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And that’s a wrap!!

Huge shout out to the totally tireless, amazing MKTG and Team Epic team effort out in San Francisco in pulling off no less than dozens of truly awesome activations.

In case you missed it, we’ve kept our social feeds active with content from the week including our very own video content series called “Theo on the Street” that we’ve posted to our brand new YouTube Channel as well as Facebook, Instagram, etc. Check it out below!

 Theo on the Street: Super Bowl City & Levi’s Lot

Theo on the Street: NFL Experience

Be sure to follow all of our social channels below! This was for sure our best Super Bowl yet!
TWITTER: https://twitter.com/MKTG_INC
FACEBOOK: http://www.facebook.com/MKTGINC
INSTAGRAM: https://www.instagram.com/mktg_inc/
BLOG: http://blg.mktg.com
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Written by Paige McConney
Paige McConney

February 8th, 2016 at 2:10 pm

VidCon 2015: Caitlin’s Impressions

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Our very own Caitlin Buggy from MKTG’s New York (and sometimes San Francisco) office spent a few days last week at Vidcon. Check out her impressions below. Enjoy!

vidcon

For those of you who don’t speak teen, Vidcon was started in 2010 by Hank and John Green, two brother otherwise known as the “Vlogbrothers” (John Green is also moderately well-known for having written ‘The Fault in Our Stars’ and ‘Paper Towns’) as an event for YouTube personalities meet their fans and communities. It began as maybe 1,000 people in a basement at the Hyatt Regency in Century City, and is now a multi-day event at the Anaheim Convention Center with around 30,000 ticketed attendees.

VidCon in 2015 looks like a part of the Internet that we, in the 20+ demographic, rarely see. Tickets are broken into 3 tiers: Community (the majority of attendees, which would get you access to Creator panels and entertainment, as well as the Expo Floor where you may run into your favorite Vine star and get a selfie), Creator (evaluated by the numbers of subscriptions your channel or account has [I believe the benchmark was 10,000], and granted access to creator-only panels), and Industry (self-explanatory, and includes press). The median ages of Community was probably 17 years old, Industry was 32, and Creator was all over the map.

You could tell that this year was the most biggest and most commercial year yet – teens were everywhere, though they didn’t exactly know what to do with the Jimmy Kimmel booth on the Expo floor. Kia, NBC Universal, PBS, Nickleodeon, and Cover Girl all had equal presences on the Expo Floor as Maker Studios, Fail Army, Instagram, TRIXIN, and Vessel, or more traditional digital platforms.

Brands are paying more attention to VidCon because the teens (or their parents) are spending a ton of money to meet and support their digital video idols. Community passes started at $100, and the main theme running throughout the Industry and Creator panels is ‘how do we leverage this audience in the future’. Creator panels included seminars on how to read contracts and leveraging analytics tools, and the Industry track featured talks from Jim Lanzone, CEO of CBS Interactive and Baljeet Singh, Head of TV & Video at Twitter, both of whom focused on the amazing growth they’ve recognized in digital video and how it will only continue to grow in the future as the current early adopter generation (TEENS!) ages and becomes more sophisticated in their content-viewing habits.

Our friends at YouTube are at the head of this trend, and Susan Wojcicki’s keynote (that MKTG had a hand in) emphasized their growth, a new mobile app, new creator tools in development, and the fastest creator revenue growth they’ve ever had. And their creators are making a ton of money – the week before VidCon and before he was featured on the cover of Variety, PewDiePie released a(n uncharacteristically un-shout-y) video addressing the reports that he made $7million off of his videos last year. PewDiePie has gotten too big to attend something like VidCon, but digital video stars of that level like Grace Helbig, GloZell, the Vlogbrothers, and Tyler Oakley drew huge screaming crowds at all of their appearances, and they were all plugging something other than their videos (Electra Woman & Dyna Girl, interviewing Obama, Paper Towns, and a new book, respectively). These creators support each other through their videos and through their MCN’s, but their audiences are distinct, passionate, and are eager for more inroads to these creators that they feel they know intimately. Imagine the Spice Girls in 1997 or the Beatles in 1965, except the fans feel closely connected from the constant stream of videos and sharing.

So this was a long post, but I think only touched the surface of VidCon! It was definitely a fascinating experience that I really think is only going to grow in the coming years (someone online described it as SXSW in 2006). As long as there are teens, there will be VidCon.

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Written by Stephanie Rudnick
Stephanie Rudnick

July 31st, 2015 at 2:57 pm

Print Plays With The Senses

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lexus-cineprint-iPad-2-FSMdotCOMPhoto Credit: funkyspacemonkey.com

Just when we thought static print ads were taking a backseat to digital media, the two worlds collide (in a good way) in a Lexus 2013 ES campaign featured in Sports Illustrated.

Check out this YouTube video to experience how the Lexus model comes to life with the help of an innovative technology called CinePrint and an Apple iPad. By holding the iPad behind the magazine page and pressing play, the reader gets a sneak peek at new features as the car takes a spin, all synchronized to music. The ad’s messaging is enhanced and becomes all the more impactful, resulting in a surprising, memorable interaction between brand and consumer.

Imagine the possibilities of this technology for our activations. What would you do with CinePrint?

Written by: Jenny Artega

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(insert band joke here)

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osu-marching-band-haloPhoto Credit: thesavoia.com

I’ll be honest – there aren’t many things I find very exciting in the world of sports, especially NOT in the genre of college football.  However,  while browsing the most popular videos on YouTube this week,  I stumbled across this viral sensation (sandwiched between a series of tearful dog / owner reunions and an epic skydive from space) featuring the Ohio State marching band.  Amassing over 12 million views, this halftime masterpiece commemorates pop culture’s most beloved video games via insanely precise formations and accompanying theme music.

From the nostalgic PAC-MAN and Mario to the cultish Halo and Zelda, the meticulous choreography managed to make a huge impression at the oft-dreaded halftime show, where most attendees are normally heading to the bathroom, grabbing a beer, or searching for a hot dog. The band did so not by selecting a provocative subject, staging a “wardrobe malfunction” or even investing in a high-tech/ big budget spectacle. Rather, these band geeks chose to celebrate something they themselves probably loved and backed it up with the hard work required to pull off a stunt like this. The result: not only an amazing piece of content that gamers, sports aficionados, and haters (cough, cough) alike can enjoy, but also an appropriate lesson for us marketing folks.

As cheesy as it sounds – in an industry sometimes beleaguered to identify the next greatest, hippest, besets never-been-done before-thing – sometimes a little fun and creativity really IS enough to capture the world’s attention. This particular old school throwback resulted in a moment infinitely authentic and real – and as we all know, here at MKTG INC, we’re for real. ;)

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Do You “Gangnam Style?”

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GangnamStylePhoto Credit: hancinema.net

If you haven’t seen the “Gangnam Style” music video, you probably live under a rock or still use the lyrics from “Call Me Maybe” as your pick-up line.  Alas, you can be cool again… and be part of this viral video phenomenon.

Honestly, my knowledge on K-pop (Korean pop music) only goes as far as Super Junior, but “Gangnam Style” artist PSY is not your typical K-pop musician. PSY, Park Jaesang, doesn’t fit the stereotypical K-pop artist mold—he’s relatively older, not particularly good looking, and had albums fined for inappropriate content. So, what makes “Gangnam Style” the video that finally infiltrated the western market?

Turns out, PSY is different than other K-pop musicians. For one, he attended Boston University and graduated from Berklee College of Music, which might have given him insights into American music and a fresh outlook on his South Korean culture. “Gangnam Style” has a catchy and cheery beat, seemingly random and stylized video and hysterical invisible horse dance. But beyond the upbeat music of “Gangnam Stlye” lies PSY’s message that pokes fun at Gangnam’s conspicuous consumption and hollow opulence, which is not easily visible to its western audience. Maybe it’s the combination of those elements that made this video so popular.

Since its video posting on July 15, PSY’s “Gangnam Style” has over 100 million views and currently holds the No. 1 spot on YouTube 100 (it will also be my new ringtone after I write this article, just so you know). T-Pain even tweeted about “Gangnam Style,” which led to over 2,000 retweets and parody video replies.

Subversive messages aside, what truly interests me is how the video organically created a community of “Gangnam Style” fans —whether it’s the message, the song, the dance, or the combination of all three, “Gangnam Style” has catalytic elements that gets us curious and excited.

This is what brands should aim to trigger among its viewers to garner a viral status—a 100 million views kind of viral status.

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Written by Alayne Luistro
Alayne Luistro

September 4th, 2012 at 9:02 pm

GYMKHANA FIVE

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kblockgym5promo

Gymkhana is not a new fitness class being offered at that place you pay for monthly but don’t actually attend. Rather it is the fifth installment of a concept created by Ken Block, owner of DC shoes. So what is Gymkhana all about?  Gymkhana is a series of sick viral videos used by DC Shoes to market the brand, the owner and select athletes they endorse (I.e. Travis Pastrana in this instance). In addition to being owner of a well known skate brand, Ken Block is also a rally car driver and a good one at that. This video showcases his talent as he rips through the streets of San Francisco in his highly branded Ford Fiesta turning the urban landscape into his own personal rally car course.

In typical Gymkhana fashion the video is well edited and I highly recommend you plug in your headphones, crank up the volume and strap yourself in for the ride. I don’t know what is most impressive. The fact that this video has only been up for almost 2 days and has over 8 million views. Or that they were able to shut down half of San Francisco to shoot this video. Either way this thing is dope.

Source: YouTube/DC Shoes

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Written by Stephanie Rudnick
Stephanie Rudnick

July 12th, 2012 at 4:19 pm

Everybody Chromercise

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Around the Studio today we are love, love, loving this Chrome video. And for this reporter it’s about all the exercise she’ll get all month. Enjoy!

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Written by Michelle Heller
Michelle Heller

May 6th, 2011 at 3:54 pm

How to make it on youtube

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In the “Social Times” blog I found this article about a new web series called “How to Make it on YouTube.”  It is conceived by David Jewell (18-yo YouTube contributer of over 5 years) and will be acted/directed by Jewell’s comedy group. The series is looking to generate enough funding to complete 9-14 episodes (you can donate the the Kickstarter page) is described as a parody of the HBO series “How to Make it in America.”  From SaxJewell’s YouTube channel comes this description.

Its a live action Drama/Comedy Web-Series about a few of High school graduates wanting and trying to get Big on Youtube in 2010. Now that the Youtube is as big as it is now, things are more competitive, and its now harder to get noticed on Youtube. The Story follows the characters on their Journey to Internet stardom and success. The Series will be very realistic and will show the disappointed, and struggle that comes with trying to become a Youtube star today. Some of those struggles include Accounts getting closed or hacked, balancing life and Youtube, and more importantly, trying to get people watching your videos that you worked so hard on. In 2010 trying to become a Youtube success is a full time job, that requires hard work, dedication, networking, and a thick skin. This series is for anyone who has uploaded a Youtube Video, anyone who wants to become a partner, anyone who has put their all into a video and gotten no views, for anyone who would do anything to make it on Youtube. Its a true Underdog Story.

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Written by Francesca Gangitano
Francesca Gangitano

August 5th, 2010 at 4:27 pm

The most biggest thing you never heard of ever before

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Five years ago, my house was filled with the helium-fueled screech of some kid on YouTube. It was Fred. Just a 9 year-old with his “alcoholic” mom’s cam and his finger on the warp-voice-to-chipmunk button. My kids thought he was brilliant.

I sat through about 20 of his YouTube videos. 1 was cute, 2 was enough and 3, was ice picks through my ears brings sweet relief. Despite me, Fred became a huge hit, and bigger news, after 5 years he still is. His top vid scored 38,000,000 hits, he’s #2 all-time YouTube-subscribed and he got a hugely advertised guest spot on Nickelodeon’s highest rated show, iCarly. He’s got a freaking iPhone app.

So keep an eye on Fred. He could end up ruling the world. Or he could wind up on the cover of OK! after forfeiting a $30 trillion P&G contract when he gets caught running a string of meth labs across the corn belt. Can’t wait to find out.

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Written by Admin
Admin

March 4th, 2010 at 2:24 pm

Posted in Discovery

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